September is Life Insurance Awareness Month!

Are your financial needs covered?

• Today, consumers have many financial challenges, such as pay cuts, job losses and reduced hours

• All of these challenges impact day-to-day expenses and households are also struggling to pay off credit-card debt or student loans

• Having life insurance coverage to protect one’s family in case of premature death has always been a financial need for most households

• Ninety-two percent of consumers consider life insurance as important or more important in today’s challenging economy.

Source: A Daunting Task: Selling Life Insurance in a Tough Economy (MarketFacts, Spring 2010)

Premature Death CausesDisruption During Tough Economy

What Households Want

• Many consumers admit they need more life insurance, but knowing they need more coverage may not be enough to make them buy

• Even during this tough economy, households want:

– Enough money for a comfortable retirement– Adequate hospital/medical coverage– Adequate resources to replace income if a

primary wage earner can’t work– Adequate life insurance coverage– Adequate savings for their children’s

education costs

Source: LIMRA, Is There Magic in the Middle Market? (MarketFacts, Summer 2009)

How Are You Doing?

Almost half of workers (42 percent) indicated they are a little behind in planning and saving for retirement and 26 percent indicated they are a lot behind schedule.

Source: The Principal Financial Well-Being IndexSM, Second Quarter 2009

The Magic of Life Insurance

• Life insurance is designed to ease the financial impact of death by giving the household more financial resources to draw upon.

• Undeniably, we are all mortal; no individual has a lock on living to a ripe old age.

• Pick up a newspaper and read the obituaries.

• Notice the many people who die prematurely.

• And in many cases, their dependents are left in a state of financial chaos.

Source: LIMRA, “The Magic of Life Insurance, 2005

How Much ProtectionDoes Your Family Need?

• Financial experts recommend life insurance benefits ranging from seven to ten times your annual salary. For families with children, the recommended amount is ten times your annual salary.

• How much life insurance do you need: – Final expenses and cash needs– Long-term financial obligations– Living expenses– Current financial resources

We’ve gotcha covered with our online insurance need calculator at: www.principal.com/lifesecure

Principal National Life Insurance Company and Principal Life Insurance Company, Des Moines, IA 50392

Insurance products from the Principal Financial Group (The Principal) are issued by Principal National Life Insurance Company (except in New York) and Principal Life Insurance Company, Des Moines, IA 50392

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Thank You!

Ed Lief Contact Info: (503) 505-4825

email to: lief.ed@principal.com