Primul brand al unui sector de export romanesc dr. Costin Lianu Director General Ministerul...
-
Upload
ami-morrison -
Category
Documents
-
view
214 -
download
1
Transcript of Primul brand al unui sector de export romanesc dr. Costin Lianu Director General Ministerul...
Primul brand al unui sector de export romanesc
dr. Costin Lianu Director General
Ministerul Economiei si ComertuluiCoordonator strategii de branding sectorial
Cuprins
1. Platforma de mesaj
2. Prime rezultate
3. Ce urmeaza
TechnicalTalents
BasicScience Languages
Combinatie de aptitudini
Domestic Market LocationBusiness Environment
Proven success by top investors & high FDI
Investment Targets:
• Offshore Product Development
• Nearshore• Outsourced R&D• Multilingual Contact Center• Complex BPO
Ideal Partners: • Multinationals• Small-medium firms• Venture investors
1. Platforma de mesaj centrata pe resurse umane si marketingul localizarii
CIFA-1, the first computer in the communist bloc (1957)
• → The “Most Certified Nation” in Europe (and #3 worldwide after the US and India) according to Brainbench Employment Testing
• → Romanian companies captured 2nd and 3rd place prizes at the Eureka Innovation awards in each of the past two years
• → Strong mechanical and other engineering science capacities near IT Polytechnics• → The only two non-American of the top ten antivirus programs are from Romania
“It is an internationally acknowledged fact that Romanian educational system distinguishes itself through quality.” Steve Ballmer, CEO, Microsoft (2003)
• → Top 3 in the IEEE International Design Competition since 2001
• → Top 10 in the Association for Computing Machinery (ACM) Intercollegiate Programming Contest in 8 of the 10 past years (ACM)
• → More Informatics Olympiad medals than any country but China and the USSR
• → More Math Olympiads than any country but China, the USSR and the USA
Traditie in excellenta tehnica
• Technical Education • 5 Elite
Polytechnics• 59 Universities
• 174 Private Colleges
IT G
rad
uate
s P
er
Million
0
50
100
150
200
250
300
Roman
ia
Unite
d St
ates
Czec
h Rep
ublic
Russia
Ukrai
ne
Hun
gary
Chin
a
Vietn
amIn
dia
Bangl
ades
h
Indo
nesia
“The decision to open the center in Romania followed analysis of 15 offshore locations. Among the deciding factors was cultural affinity to Western European clients, the capacity of the skilled employee base which is still relatively untapped, and the quality and diversity of language skills.” -Director Strategic Planning, Global Operations, Top 10 IT Company
Source: UNESCO, RUSSOFT, BASSCOM,
Romanian NIS, US NCES, Carmel (2003)
Highest density of
IT grads and Top 10
in volume overall
Argumente privind densitatea mare de specialisti
Timisoara
Brasov
Iasi
Bucharest
Arad
Sibiu
Constanta
103806360
18660
15300
5700 8220
Bucuresti
Timisoara
12780
3720 5340
Cluj
12780
3720 5340
Iasi
6780
3240 4200
Brasov
5340
2700 3180
Constanta
2700
1620 1680
Ploesti
1440
16802160
Targu-Mures
1260
2100 1800
Sibiu1380
540960
Arad
Principle City Total Students
Next GenerationCity Total Students
Technical Majors
Other Engineering
Econ & Law
Numbers indicate undergraduate enrollment in public institutions. Source: Romanian National Statistics Institute, 2004
Larga raspandire a talentelor si clusterelor in formare in profil regional, in jurul centrelor universitare
• Accesibilitatea
• → Over 30 international directs from Bucharest
• → International flights to other regional centers
• → Less than two hours from most European capitals
• → No visas required for EU and US citizens in Romania
• → No short-term visas for Romanian citizens in EU
• → Six regional technology clusters provide capacity, room to grow, and access to skills
• → Intersection of three major markets: EU, CIS and Middle East
2500+ engineers developing embedded automotive systems and network operator equipment all over Romania
1200 engineers developing network operator equipment in
Western Romania
Intel Capital invested $12M in Romanian IT services and outsourcing company, Siveco, in Bucharest
250 R&D engineers working on semiconductor design in conjunction with Bucharest Polytechnic
Adobe believes its recent acquisition of Romanian software company, InterAKT, will enhance product lines while the new development center in Romania will provide Adobe with greater access to and expertise in the Eastern European market.
Operates five global IT & Technology Centers including development and a 15-language call center
Announced plans for opening a new service center in Bucharest with operations beginning with approximately 100 employees,tasked with providing consulting services to customers across Europe, Africa and the Middle East.
The global outsourcing firm, owned by GE and Oak Hill Partners, employs 170 and plans to expand to 1500 for IT outsourcing, financial services and supply chain BPO
Branduri mari pe piata (I)
700 employees focusing on CRM contact center, application development especially in structured content (eContent)
350 employees primarily in application development, maintenance and integration
570 employees focused primarily on outsourced technical support and outsourced manufacturing
200 engineers focused on application development and R&D. Romsys is a Lockheed Martin Star Supplier
Founded by Cap Gemini execs, 150 engineers focused on application development primarily for the German & UK markets
Development subsidiary for 2400 employee US-based TechTeam provides application development for the automotive sector
Provides multilingual research services for Frost & Sullivan and other complex BPO for clients like Alfa Romeo and Fiat
200 employees provide technical documentation, drawing and parts inventories for Airbus and other aviation clients
*Includes companies with primary development locations in Romania. Multinationals like Ness, GenPact and Wipro are excluded.
Branduri mari pe piata (II)
2.Prime rezultate• Lansare pe piata europeana la CeBit
Hanovra si campanie publicitara ;
• Articole in presa cu preluari din platforma mesaj (France Press; Times,The Economist,Deutche Welle,etc.)
• Intarire mesajului pe piata de catre firme;
• Incredere in logo si chiar folosirea lui de catre firme mari de pe piata (SIVECO);
Concluzia generala a firmelor la CeBit: avem un brand viabil si necesar, pe care
il sustinem
• Apreciat ca brand foarte bun sau bun de marea majoritate a firmelor dar trebuie promovat activ si continuu atat in exterior cat si in interior (IT Six, Romsoft, Arobs Transilvania, Infotouch,Siveco, etc);
• Aceasta intiativa era necesara si binevenita (IQuest);• Brandul nu este inca bine cunoscut clientilor si trebuie promovat
(S&T Software);• Il vom folosi in materialele promotioanle ale firmei (Wittmann);• Brandul nu trebuie schimbat in fiecare an (Artsoft Consult);• Brandul trebuie conectat mai mult de promovarea clusterelor in
formare (Incubator IT Timisoara)• Nu cred in coloana infinitului ca simbol , o singura firma (Misoft)
3. Ce urmeaza
• Lansare brand pe piata nord-americana, simpozion/targ Gartner, San Francisco, 20-25 aprilie 2007;
• Lansare brand in Orientul Mijlociu (Dubai), targul GITEX octombrie 2007;
• Manifestari in tara prin asociatiile de ramura;• Alte forme de marketing extern (targuri, articole,
interviuri);• Initiative la nivel de asociatii si de firme.
Un brand bine construit si lansat: