Primeri dobrih praks iz turizma na socialnih omrežjih (Best practices in Social Media) by Giorgos...
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Transcript of Primeri dobrih praks iz turizma na socialnih omrežjih (Best practices in Social Media) by Giorgos...
Motivational event for custodians of slovenia.info - 05/10/2012 Best Practices in Social Media
Giorgos Vareloglou
Where i come from:
Where i come from:
#Truestory
The fastest growing digital agency in Greece.
What’s my job
We are a digital agency that delivers results since 2003. “Delivering results” is our motto btw. Which is way beyond a motto. It’s what makes us love what we do. it’s the way we
make thinks. Results driven creativity.
What we do
We are a digital agency that delivers results since 2003. “Delivering results” is our motto btw. Which is way beyond a motto. It’s what makes us love what we do. it’s the way we
make thinks. Results driven creativity.
What we do
Results driven creativity
Always answer positive the
following question:
What Results driven creativity means:
WILL THEINTERNET
CARE?
0media spendGive me ideas that
could work with
What Results driven creativity means:
Tourism Australia new campaign
180Million Dollars
Let’s take a look on a few DOable budget-wise
case studies.
Today’s Presentation
Case Study: Curators of Sweden
a reputation management campaign to face 3 issues:
1. Monetary insecurity2. Safety3. Business as usual
TRUE GREECE
WE CREATED TRUEGREECE.ORG
Testimonials- video testimonials from tourists- written testimonials from VIPs
Testimonials- video testimonials from tourists- written testimonials from VIPs
Content creation - Articles distributed to international media- Press Release Distribution- Press Conference before elections
Testimonials- video testimonials from tourists- written testimonials from VIPs
Call for Volunteers- Call for volunteers to support True Greece on Social Media- Training on Response Management
Content creation - Articles distributed to international media- Press Release Distribution- Press Conference before elections
Content Creation
Call for Volunteers
Facebook Cover for Supporters
Thousands of Tweets with #Truegreece
Hundreds of Articles mentioning #truegreece
The website received more than 150K in a month.
555 photos on instagram #truegreece
More than 20K views for testimonials
Twitter Case Study: Virgin America
A problem made a campaign
12.000 direct messages in a few weeks
Case Study: Is Japan Cool?
This is Athens (video case study)
instagram case study: #wewalkLA
JUST A WALK
instagram case study: #wewalkLA
331Tweets
311.000People reach
Case studies, can be also found in
Slovenia!
Global Standards destination website
*Applause
Visitljubljana.com
A case study of a holistic approach in Social Media.
*Check their pinterest account!
LIFE CLASS
A great paradigm on how to produce engaging content
for facebook.
Feel Slovenia (FB)
Twitter cases that worth your attention:
Last but not least a campaign i m jealous of.
Thank you! for questions use #rinka on Twitter
Twitter: @vareloglou