Prime News 5 EN

PRIME NEWS

NEW ROUTE be-tween Turkey and Denmark

page 10

Shoulden’t there be room for FUN?

page 34

Social responsibility or social indifference - do we have to take responsibility?

page 26

5. EDITION, DECEMBER 2012

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Prime Cargo family albumMeet Lorrie, Keld, Gary, Oscar and Oscar

page 4-6

Business areasWhat is it that customers demand and we are developing in the right direction?

page 7-9

Prime Cargo goes Turkish DelightNew route with two weekly departures from Istanbul

page 10-11

Online StoresWe have one of the fastest growing logistics solutions in the industry

page 12-13

F4ERead about Fulfilment 4 Europe and what the network brings to us

page 14-15

Ownership and leadership are two very dif-ferent thingsRead about the change from Jesper to Morten

page 16-21

High:fiveA helping hand to those who have ended on the wrong side of the law

page 22-26

Trainee at Prime CargoRead about our new team of warehouse and logistics students and hear from William Christensen and Anne Corydon about their experiences as trainees

page 27-32

Prime UnitedAre you intrested in football?

page 33

PRIMUSSee why Ole wanted to be a part of PRIMUS

page 34-35

DROP YOUR PANTSRead about the Red Cross’ Clothing Collection Day, which we sponsor ag ain this year

page 36-37

Birthdays and anniversariespage 38

CONTENT

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Welcome to the first edition of the new Prime News

EDITORIAL: Prime News is intended to take the reader behind the scenes. We want to provide an insight into the people, the ideas and the spirit of our company. What is it exactly that makes Prime Cargo different in an otherwise very stereotypical sector like the transport and logistics industry?

In this edition you can meet our newly qualified trainees and hear about their experiences in what for them is a whole new industry, as well as their vision of the future. We also take a closer look at the new warehouse and logistics training that we now offer in collaboration with EUC Lillebælt, and which currently

has 12 new trainees.

The High Five project is about more than just social responsibility. It is about giving young people with a criminal background a second chance and teaching them to take responsibility for their lives. Meet René Aagaard, for whom Prime Cargo is a way back onto the right path to a working life with plenty of exciting content.

Finally, we draw a portrait of the man behind it all. One of the founders of Prime Cargo, Jesper Høilund, retired as group CEO on 1 August and is looking forward to becoming chairman of the board. We take a look back to where it all started, and hear about how

he envisages the future for the company.

We look forward to welcoming you to our world.

Yours sincerely,

Morten Høgsberg Nielsen

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Age: 31Position: BookkeeperFamily: Married and gave birth to a daughter in 2011Leisure interests: Hiking and reading books

I started at Prime Cargo in Shenzhen in April 2008 as bookkeeper. I got married and in January 2011 I gave birth to a lovely daughter.After my birth, the company gave me flexible working hours to give me more time with my daughter. I was very touched by this and I’m very happy to be working at Prime Cargo in Shenzhen.

Prime Cargo Family Album

Keld Kristensen - Kolding

lorrie lou - shenzhen

Age: 33Position: Forwarding agent, air freight imports Family: Single & no childrenInterests: Football, skiing, family & friends

I’ve been at Prime Cargo for approximately 10 years with a short detour to Austria as a ski instructor.

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Prime Cargo Family AlbumgAry Cheung - hong KongAge: 31

Position: SalesFamily: Married in 2012Leisure interests: I like to play basketball and go to the beach in the summer

I started as a salesman at Prime Cargo in Hong Kong in 2008. Before that I worked at Hellmann and then at the forwarding agent World Asia for 4 years.

Age: 26Position: Sea freight operatorLeisure interests: In my spare time I play football, pool and spend time with my friends. I also love to travel. I have worked at Prime Cargo for more than 4 years and I with my 26 years I am now the oldest employee in the sea freight department. I am responsible for export to the United States and Canada.

osCAr Xiu - beiJing

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Age: 36Position: Terminal Manager Terminal 3Family: Married to Monika. We have the boys Oskar and Viktor of 8 and 5 respectively.Interests: Coach a league 2 team in handball. Also played on this team, but unfortunately had to stop last year due to a slipped disc. Also enjoys taking the boys to the MCH Arena, as FCM occasionally play some good football...

My responsibilities are distributed over both terminals 1 and 3. The customers that are now located at T1 were at T3 until the summer of 2010, but as the tasks in this group are still very similar to the rest of the customers at T3, the responsibility was left with me.

lAsse stJerne brøste - Kolding

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A

B

Business areasWelcome to Prime Cargo - what can we do for you?

Just as the world is constantly changing, our industry is changing too. What was the latest new thing a few years ago, is now no longer what our customers need. The willingness to change is therefore one of our primary tasks for the future.

It is no longer simply a question of being able to ship a product from A to B as cheaply as pos-sible, but more about how we work with our customers to optimize their needs so that we create value for them and their clients.

At Prime Cargo, we have several business areas to offer, which helps to make development really exciting because we have the ability to affect our customers’ logistics requirements in a range of areas. It also offers both us and our customers the advantage that we can gather as much as possible under one roof.

ImportsThe basic element of the company since its inception in 1998, has been the transport of goods from the Far East to Europe by sea or air. Over the years we have built up a product that is among the best in the market. From the beginning we have focused on the reliability of the product. We know that the long transport

times is often one of the biggest challenges for our customers. We therefore offer our customers sev-eral fixed weekly depar-tures from most of the Far East to Europe, which means that as soon as our customer has placed an order, we can advise them on when the order is scheduled for delivery to their customer.

Our competence lies in the handling of consolida-tion cargo. This requires a more ”hands-on” service than standard container transport and it is important, therefore, that we constantly act as a liaison between our cus-tomers and their suppliers.

ExportsOver the years we became aware of the need to offer our customers an export service, and we now offer a global export solution for both sea freight and air freight. In recent years, the emerging markets of the Far East have also

been interesting markets for European compa-nies. Having our own network of offices means that we can offer customers a unique solu-tion - not least when it comes the complicated customs process that sometimes occurs upon arrival to the Far East.

The idea of being able to diversify has always been a core concept at Prime Cargo. Therefore, we decided early on to establish warehous-ing around the world, where we could offer our customers handling and processing of the incoming goods. This means that over time we have developed a strong expertise in ware-housing and logistics.

SteamlineSteamline offers suppliers of the Fashion and Textile industry the ability to send goods home ”flat packed”, after which we take responsibility for unpacking, hanging garments on hangers, quality control and pressing in the steam tun-nel. This is not only an economically interesting solution, but also provides customers with the assurance that the products are always pre-sented to their clients in the best possible way.

Storage managementThe company’s logistics department now offers our customers a wide range of ”busi-ness to business” solutions, whether it is assortment picking, single piece handling or cross dock-ing. Previously, solutions were based on the Scandinavian market, but today we offer solu-tions worldwide through our cus-toms warehouses. The logistics are currently gathered at 5 terminals around the world. From here we

manage the requirements of each customer. Usually we take over after our customer has placed an order with their supplier, and then we manage the process all the way until the order is delivered to our customers’ client.

Online StoresThe latest addition is the handling of e-com-merce solutions, namely our Online Stores. Prime Cargo was among the pioneers in this market, and from the start we wanted to offer Scandinavian companies the opportunity to outsource their ”business to consumer” or-ders to a logistics partner with vast experience of handling individual pieces. We have great confidence in this market and we anticipate an increasing interest from both European customers who wish to gather their global B2C solution under one roof, but also from overseas companies looking to enter the European market.

Later in the magazine you will have the op-portunity to read much

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more about the exciting developments that the Online Stores department has undergone and about our expectations for the product in the future.

With us, you can combine the skills we have from the various logistics departments and buy a complete so-lution, or you can choose

the individual product you specifically require. Regardless of what you need, there are many years of experience and industry knowledge behind all of our solutions.

WMSIt is no longer adequate to offer an ex-

citing solution. We must also be able to gather and present information for our customers. This transparency is one of the most value-creating services that a transport and logistics company can offer their customers. Prime Cargo has therefore devel-oped a unique WMS over a number of years a unique WMS (Warehouse Management System), which pro-vides our customers with the oppor-tunity to continuously monitor their specific order in the system and to see when they can expect delivery to their customer. But the unique fea-ture is that the system is so flexible that we can constantly adapt to each customer’s specific needs, ensuring that we are constantly creating value in relation to our customers.

We look forward to serving you - how can we help you?

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Prime Cargo goes turkish delight!

From January 2013 we begin our new road route between Turkey and Denmark together with our Turkish part-ner AS-AV Transport.

We will begin with our own trail-ers and with two weekly departures from Istanbul. There will be departure Wednesday with delivery of goods in Denmark the following Tuesday and a Saturday departure from Istanbul with delivery in Denmark the following Thursday.

- Turkey has for many years been a very interesting market for Danish companies, says CEO Morten Nielsen, Prime Cargo.

- Especially the last few years, interest has increased as the companies have shifted some production back to Europe from the Far East. Therefore, we have high expectations for our new service with AS-AV Transport, who has many years of experience in road transport throughout Europe.

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Since its inception in 1998, it has been Prime Cargos primary task to follow our customer’s development and offer them the latest logistics solutions in the industry. We didn’t hesitate, when in 2008 we received an inquiry from a customer about whether we were interested in assisting them with the develop-ment and management of their webshop.

We had over several years built up a vast experience in handling single piece orders for business to business. With this expe-rience, the task seemed well suited for us and we committed ourselves enthusiastically to the task.

Now, 4 years after the start-up of our Online Stores concept, we have one of the fastest growing logistics solutions in the industry. Online Stores currently covers more than 12,000 m2 in Kolding, and we handle orders both from some of the indu-stry’s largest retail customers as small niche shops online.

Our solutions include the hand-ling of orders and delivery to most of the world and every-thing from reception and regi-

stration to returning of orders. In fact, most of Online Stores’ customers now allow Prime Cargo to handle their orders all the way from the supplier to their customer’s door.

Part of the success is due to being in constant dialogue with our customers. This, combined with a close dialogue with the consumers, ensures that we can always offer our customers the latest and best solutions on the market. For a long time, the return of goods was a challenge for many companies, but our pre-defined return solution and detailed input control means that we ensure that our custo-mers and their clients experi-

We have one of the fastest growing logistics solutions in the industry

ONlINEStORES

“we have one of the fastest growing logistics solutions in the industry”

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*Pre-defined return solutionPrime Cargo has from the outset focused on ensuring that the return process is also prioritised when consumers shop online. A well-explained return process for the consumer, starting from the terms and conditions on the website and a functional and useful return form in combination with a variety of return options that are pre-paid, provide the consumer with the greatest possible ”convenience”, which is what it’s all about when shopping online.

We are also testing a solution in Denmark where we collect returned goods from the consumer, in order to ensure that we are at the cutting edge of future requirements.

ence a painless and easy handling of returns. The latest addition to our product range is that we can now offer our customers evening delivery to the door. We want to deliver the goods when our customers’ clients are at home.

We also offer our customers, in collaboration with our in-house partner, Packshoot, that after receipt of goods, we can prepare the goods for photogra-phing. This saves customers valuable time and the goods can quickly be displayed on the web and shipped to the consumers.

We have a clear objective with Online Stores: We want to be Scandinavia’s leading logistics solutions partner for web-shops! We have already made great progress. However, our ambitions don’t stop there, and we have already begun to keep an eye on new markets, which could be interesting for Online Stores’ solutions. Among them is our second home-market, China.

In May, Prime Cargo was host for the first time since we became a member in 2011 of Fulfilment for Europe, or F4E as it is known. The idea behind the network is to establish a pan-European network of fulfilment companies, which can then be better equipped to collaborate with major international companies from e.g. the USA or China, who wish to enter the European market.

The network also has an additional at-traction for Prime Cargo, since we are the only member with practical experience in shipping and come from that industry. For our Online Stores department, the network is also particularly interesting because we have no real competitors in the Scandinavian market. We therefore wish to develop with inspiration from our European neighbours and the United States. We can see that this inspiration is something we can find in the network.

First mover in e-commerceWe are certainly a ”first mover” in e-commerce logistics in Scandinavia, but we are also fully aware that we don’t have to move very far south of the bor-der before we meet highly competent competition from companies whose approach, volume and experience are well advanced. Our ambition is therefore to learn from these players, and thereby ensure the necessary development in our ”home market”, which is essential in order to continue to be a ”first mover” into the future.

We therefore pulled out all the stops

to show off our business - from warehouse to office and sea freight to customs clearance be-fore we started the workshop, which was held at Trapholt. We achieved our goal and once again we were praised for the incredibly pro-fessional set-up we have here in Kolding.

From left to rightFront row: Lars Ole Henriksen (Prime Cargo), Søren Miené (Prime Cargo), Andreas Scherrer (Scherrer Textillogistik), Luigi Bianchi (ShipLeader), Tho-mas Brugge Grarup (Steamline) and Rob Smeddle (Clientbase Fulfillment).Middle row: Peter Slatcher (Prime Cargo), Michael Peters (PVS Fulfillment), Jack A. Zijlstra (Freightways Distriservices BV), Louise Hynkemejer (Prime Cargo), Andreas Kreickmann (PVS Fulfillment), Bjørn Kristensen (Prime Cargo) and Morten Nielsen (Prime Cargo).Back row: Morten Høilund (Prime Cargo), Aliston Stone Thompson (Eurobase), Julie Colclough (Eurobase) and David Fanous (Clientbase Fulfillment).

- A pan-European network of fulfilment companies

F4E

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New cooperation posibilitiesResults have not eluded us in the commercial area either, and we have been contacted sev-eral times since about interesting opportunities for cooperation, which are currently being dis-cussed by management. We therefore expect that F4E will provide an increasing number of

From left to rightFront row: Lars Ole Henriksen (Prime Cargo), Søren Miené (Prime Cargo), Andreas Scherrer (Scherrer Textillogistik), Luigi Bianchi (ShipLeader), Tho-mas Brugge Grarup (Steamline) and Rob Smeddle (Clientbase Fulfillment).Middle row: Peter Slatcher (Prime Cargo), Michael Peters (PVS Fulfillment), Jack A. Zijlstra (Freightways Distriservices BV), Louise Hynkemejer (Prime Cargo), Andreas Kreickmann (PVS Fulfillment), Bjørn Kristensen (Prime Cargo) and Morten Nielsen (Prime Cargo).Back row: Morten Høilund (Prime Cargo), Aliston Stone Thompson (Eurobase), Julie Colclough (Eurobase) and David Fanous (Clientbase Fulfillment).

relevant tasks throughout the organization dur-ing 2012/13.

However, the really big fish have not yet been landed through the network, and we should probably be realistic and acknowledge that it requires at least one or two more workshops before we are ready to team up with the really big ones.

If you have further questions, please contact Peter Slatcher or Søren Miené.

Read more at http://www.f4e-fulfillment.com/

Fulfilment for Europe is a pan European network within B2C solutions. Our aim is to provide the customer a wide solutions in Europe within handling webs-hops, call centers, logistic etc.

http://www.f4e-fulfillment.com/

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To the left CEO Morten Nielsen and to the right former CEO and future chairman of the Board..

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One company - eight owners. Outsiders did not have much faith in Prime Cargo’s chances when the company was established in 1998. But the Kolding company still exists and is growing strongly. The ownership structure is the same, but there is new management since the summer of 2012: 61 year old Jesper Høilund has handed over the leadership to 33 year old Morten H. Nielsen. This is the first time in Prime Cargo’s history that there is not an owner at the head of the company.

Jesper Høilund has been CEO of the company since the eight partners and colleagues for many years, chose to go their own way and establish Prime Cargo.- Our roles were clearly defined from the start - we each had our tasks and strengths, says Jesper Høilund.As a long-time leader and oldest member of the group, he was the natural choice as CEO. But now he has delivered his baby.- I have been involved from the very begin-ning, where we drew the logo and decided what the company should be called. But I have no problem letting go. I can feel that every-thing will be fine, says Jesper Høilund, future chairman of the board.

New roleJesper Høilund is very conscious of his new role.

Ownership and leadership are two very different thingsFor the first time in Prime Cargo’s history, it is not

an owner that is the head of the company

- We have been lucky to find someone who has the courage to be CEO of an owner-lead company. Many others would have run away screaming, but Morten has shown that he can lead a company where the owners are also employees, says Jesper Høilund.

He makes no secret of the fact that the owners must make room for the new CEO:

- As owners, it ap-plies even more than previously that ownership and leadership are two very different things. Jesper Høilund is also making physi-cal space for his successor. Since Morten H. Nielsen has taken over the

daily business, Jesper has worked from home.- But I still have a key to the company, he says with a smile.The former and current CEO also talk to each other almost every day.- We often discuss subjects, and it’s great to have Jesper close to the organization, says Morten H. Nielsen.

”Vi har været heldige at finde en, der har mod på at være direktør i en ejerledet virksomhed. Hvor mange andre ville løbe skrigende bort, har Morten vist, at han kan lede en virksomhed, hvor ejerne også er ansatte”.

A new approachThe starting point for establishing Prime Cargo in 1998 was to do things differently:- Many shipping companies repaged in humble locations in the remotest corner of the har-bour, preferably without any art on the walls.

Prime Cargo broke the normsBut we wanted things to look good. Most of our customers are from the textile industry, and we would like to resemble those we work with, says Jesper Høilund.

His successor Morten H. Nielsen confirms the

”The bank asked if we had a contract or agreement with our largest customer. We said no: We only have a handshake. But that was enough for us.”

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FACTS

• Prime Cargo is owned by Jesper Høilund, Lasse Petersen, Lars Ole Henriksen, Bjørn Christensen and Peter Høilund (all from Kolding), and John Christensen, David Ng and Ricky Cheung in the Far East.

• The Prime Cargo Group cur-rently has about 500 emplo-yees at sites in Denmark, China, Hong Kong, Vietnam, Egypt and Norway. In addi-tion, the company has agents among others in Pakistan, Bangladesh and India.

• Prime Cargo’s first building was constructed at Profilvej in Kolding in 2000. Since then it has expanded in several stages, so there are currently 75,000 m2 of warehouse. There are an additional 5,000 m2 of warehouse space in Greve.

Prime Cargo broke the normsimpression.- When customers come here, they often say that it is a ”different” place to visit. We would like both our customers and employees to thrive in this house, says Morten H. Nielsen.Prime Cargo has also had a staff association from the very beginning, and there has always been a focus on human resource management. Development and growthMoreover, Prime Cargo’s owners did not focus only on ”Euro and cents”. Naturally, the bottom line had to be black and there had to be an op-portunity to invest in future activities.- But I think that the requirements for earnings are prioritised differently in companies that have external shareholders or investors. It has just never been the primary focus for us, says Jesper Høilund.

The fact that this is not just a cliché is illus-trated by a story from years back, when Prime Cargo needed to borrow money from the bank for a larger building.- The bank asked if we had a contract or agree-ment with our largest customer. We said no: We only have a handshake. But that was enough for us, says Jesper Høilund.

- 14 years ago we had no internal meetings, budgets or visit reports - but as we grew larger, we were obliged to deal with all the necessary ”corporate nonsense”. This in turn means that today we have become much better at keeping up with how things develop. We have become a ”real” company, admits Jesper Høilund.- But that must never impede the creativity and energy at Prime Cargo.

A new man is in charge of Prime Cargo, and this obviously creates ex-pectations of what will happen in the future. Because naturally there will be new initiative, but there are also many positive things to be retained.

- We are happy with the position we have and are content to be at a level just below the major players, says Morten H. Nielsen, pointing out that Prime Cargo will continue to focus on the business sectors of transport & logistics, fashion and on-line.

- There is potential for growth in all areas, and we are very comfortable standing on three legs, he explains.One of the things that have character-ized Prime Cargo over the years, is that we have the courage to grasp new opportu-nities. The company was among the first Danish-owned logistics companies in China - and right now Prime Cargo is establishing a beach-head in Africa, and 2-3 new destinations are in our sights.

- We must also have the same courage in the future. We must develop with our customers

PrimE CargO must CONtiNuE tO grasP NEW OPPOrtuNitiEs

and be aware of where the market is heading, so we can talk about 2020 solutions with our customers, says the new CEO.

- The criterion for success is that we can maintain the culture and prin-ciples of the company, while at the same time operating a little more systematically, says Morten H. Nielsen, fully aware that it is the employees who are the basis for the company’s success:

- It is their desire, energy and com-mitment that bring us further, and so I don’t anticipate any major changes in management style. Jesper has been fantastic at providing the employees with opportunities to try new things, and it remains the philosophy of the

company that the employees should have the chance to develop and

take responsibility, says Morten H. Nielsen. That is what we are known for: if you have ambi-tion and commitment, then there are opportunities at Prime

Cargo.

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Jesper Høilund completed his training in 1968 at Samson in Kolding. He remained there for a number of years and gained his first experience of fashion logistics.

In 1984, Jesper Høilund helped to establish a Kolding branch of ’Speditionscentret’, where he was responsible for traffic from the Far East. When the company was taken over by Transportgruppen, Jesper Høilund started in 1988 with Scancargo, working with the same tasks: Focus on the Far East based from Kolding.

Once again the company he worked for was sold - this time to ASG. Jesper Høilund remained for a number of years in Kolding, before moving with his family to Beijing.

In 1998 he returned to Denmark and on 1 April he established Prime Cargo together with seven other partners.

Jesper Høilund is 61 years old and married to Marianne. They have two sons, Morten and Jacob.

Morten H. Nielsen was trained at Mahé in Billund in the late 1990s. He was stationed in the U.S. for two years and shortly after his return, he travelled to Sydney for the German company Röhlig.

In 2006, Morten H. Nielsen was employed by Prime Cargo to start an export department, as Prime Cargo had until then only focused on import. Then in 2008, Morten H. Nielsen was also made responsible for Prime Cargo’s sales department.

Morten H. Nielsen is married to Katja and the couple have two children, Tobias is 4 and Ida Marie is 1 year.

MORTEN H. NIELSEN’S ROUTE TO PRIME CARGO

JESPER HøILUND’S ROUTE TO PRIME CARGO

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Everyone needs a second chance

High:Five consists of former employees in the municipalities, police, probation service and private companies, and over the years it has increased from 5 to 16 employees, all with exten-sive experience in working with ex-offenders.

The initiative’s director, Ole Hessel, who has 25 years’ expe-rience with the police, explains: - High:Five was located at the centre of society between public authorities on the one hand and private companies on the other, and it was important for us to create our own identity with clear positions and intentions. We wish to be a serious exten-sion of the public work taking place around ex-offenders, while also providing a professional service for the many compa-nies that basically want to help disadvantaged individuals enter the labour market, but need qualified help to do so.

The clear frameworkThe eye of the needle is small when High:Five visits the many people who contact us, or who are sent to us by the municipali-ties, the police or the probation service.

- We require the young people to take responsibility for their own lives. We are not their par-ents, and businesses are not social-ped-agogical institu-tions, so they have to deliver the goods, which means that they must be committed to work-ing, put-ting their criminal-ity behind him, be drug free and have a perma-nent place to live. Their lives are reviewed with a fine-tooth comb, and we only send those we believe in out to the companies, says Ole Hessel.

Businesses get free assistanceHigh:Five is employed to pro-vide free assistance to help

companies implement social responsibility, and according to Ole Hessel, this requires a

clarification of expectations and clear communication about the requirements and expectations regarding the collaboration.

- We always inform companies thoroughly about the candidates that we propose to them, and we discuss the circumstances

related to an appointment, but it is always the company that takes the decision, because it is them and not us who are hiring, says Ole Hessel.

Both before, during and after the em-ployment of the person, High:Five’s staff provide advice, guidance and support to the company and the mentor, who is tasked with get-ting the candidate started, and the mentor can participate for free in High:Five’s mentoring course, which is held twice a year.

- When we talk with companies about social responsibility, there are rarely very many requirements from the company. They are not too worried about what the candidate has done in the past, as long as they have stopped, arrive on time and try to make an effort. It’s our job to ensure that they do, adds Ole Hessel.

Many positive companiesMore than a thousand companies have expressed an interest in working with High:Five and stories about our effectiveness and success are spread-

ing rapidly among enterprises. - We only succeed if the companies also succeed. We receive a great deal of feedback from our companies, and what they are saying is that the candidates we provide are highly motivated and loyal to the company, that the other employees are proud to make a difference for another person, and that customers and suppliers appreciate the cooperation with a socially responsible company. It’s a win-win-win situation for the candidate, the company and for society - so there is no reason not to continue, says Ole Hessel.

Facts about High FiveHigh:Five was established in 2006 by the Business Forum for Social Responsibility and is funded by the Ministry of Employment. HRH Prince Joachim is the patron of the initiative. High:Five has 16 employees nationwide who assist busines-ses to include ex-offenders in the labour market, and throughout the country we have positive and constructive cooperation with local authorities, police and pro-bation services. More than 800 people have been assisted into jobs or training, and more than 3 times as many have received guidance and support from High:Five to help them move forward on their own initiative. In recent years, from early 2010 until now, High:Fives’ employees have managed to retain 89% of the ex-offenders in a new and brighter future.

In early 2006, the Business Forum for Social Responsibility founded High:Five. The Business Forum, which includes 13 of the most prominent companies re-garding social responsibility, engages in frequent sparring with the Minister for Employment.

The aim of High:Five was to help the country’s businesses provide jobs and trai-ning for people who had been in conflict with the law, but who wanted a normal life with a job and education.

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Came on the wrong trackRené had problems from a young age. René dropped out of 7th grade (first year of the Lower Secondary Education) when he beca-me tired of school. The reason was partly due to his dyslexia and the fact that he was simply full of energy. Rather than sit and learn German and algebra with his classmates, René

preferred to work on and off in his parents’ ba-kery. Rene’s parents had become independent at an early age: at only 20 they already owned a grocery and 3 bakeries.

On the fringes of the law In 2007, when René is 18 years old, things went very wrong. René is remanded in custody in

FACTSName: René AagaardAge: 23Children: Daughter Tenna, 5Living at home with his mother and father after having lived away from home since he was 15.

René Aagaard

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Dopamin = the brain’s means to hapinessRene’s abuse of drugs and steroids combi-ned with his depression (Seasonal affec-tive disorder (SAD) can be traced back to one page of his family) means that he will never come off his depression medication.

Drugs have destroyed the dopamine ba-lance in his brain, so he needs medication. Dopamine is the chemical in the brain that makes us feel in a good mood and gives us enthusiasm and energy. Every time we eat, laugh or run, the substance is relea-sed in our brains. When you take a stimu-lant drug - whether its cigarettes, alcohol, amphetamine or cocaine - it increases the amount of dopamine released in the brain. You become happier, more relaxed, uncer-tainty disappears and you feel on top.

Unfortunately, there is only a limited amount of dopamine in the brain, and so we cannot continue to secrete dopamine forever. An average brain’s dopamine levels are kept in balance, so we don’t experience sudden and wild mood swings. A drug-affected brain, on the other hand, uses the entire stock of dopamine at the same time.

Kolding for robbery and has to serve a total of 4 months of the 10 month sentence imposed.

And worse was to followIn early 2008, René be-gins work at Prime Cargo. Unfortunately, he is diagnosed with a depression that lasts for 3 years. During that pe-riod, René suffers increasingly from negative thoughts and he resorts to drugs and stero-ids. This finally results in two convictions for violence - the last in 2011, for which he is released in the summer.

In prison, René has a very good contact person who in-troducs him to High:Five.- I don’t want to continue on

this path, and my daughter is getting so old that she shouldn’t have to visit her father in prison, so I saw this as a golden opportunity to escape from it all, explains René. High:Five proposes different companies, but René has been so positive about Prime Cargo as a work-place, that he wants to go back there. High:Five therefore contacts Prime Cargo who knows René and wants to help him. René starts at Terminal 2 in July 2011 and since May 2012 as a trainee Warehouse and Logistics Operator at Terminal 2.

Rene’s goals for the future?- First I want to finish my education as a Warehouse and Logistics Operator, and then we’ll see what the future holds.

PRIME CARGO INTERNATIONAL OFFICES:

COPENHAGEN, KOLDING, OSLO,HONG KONG, SHANGHAI, BEIJING, QINGDAO,XIAMEN, SHENXHEN,NINGBO, DALIAN, HANOI,HO CHI MINH CITY, EGYPT ...

social responsibility or social indifference?

Do we as a large company have a social responsibility or can we afford social in-difference and leave everyone to their own devices?

- We certainly have a social responsibility as a major international logistics company, says HR Manager Charlotte Johannessen, and one of the ways we try to help is through High:Five.

We have previously had employees without completely clean criminal records and we had success with that, so when High:Five got in touch with us, we saw it only as an advantage that they were part of the recruitment process. They have the experience, they are good spar-ring partners and they only work with crimi-nals, who themselves believe that they will have a job after 3 months.

High:Five contacted us last spring to see if we were interested in employing René, and since René had already been with us once before, and we were happy with his work, we saw it simply as a golden opportunity. And it’s turned out well. because over the past year, René has proven to be talented, conscientious, respon-sible and generally just a very pleasant person to be around. We were very pleased that as a step to getting on with his life, he decided to start our warehouse and logistics training, so in about 2½ years, he can call himself a ware-house and logistics operator, says Charlotte Johannessen with a smile.

- If we want to recruit more employees via High:Five? Yes, absolutely. It has been such a positive experience with René, that we are already in the process of finding the next em-ployee through High:Five, explains Charlotte.

| PRIME NEWS 5

trainee team starts at Prime Cargo

Team spirit: The logistics company in Kolding has taken on 12 warehouse trainees on 1 July. They will work and attend school together.

By Gwyn Nissen

In recent years, Prime Cargo in Kolding has only occasionally accepted warehouse trainees into the company. Now all that has changed: On Monday, 2 July, 12 trainees began their careers in the logistics business.

The 12 students will not only work together, they will also at-tend school together. The trainee project is part of a collaboration with EUC Lillebælt, and by taking on 12 trainees, Prime Cargo will have its own class at the school.

- This means that we can more easily follow them in their schooling, but first and foremost it means that we can help to decide when the students are at school. It will typically be during periods when there is not so much activity at the warehouse, explains HR Manager Charlotte Johannessen.She explains that the background for recrui-ting the trainees in one large team is that, as a major logistics company, they have a social responsibility to ensure that young people receive an education.

- We have for many years employed young people who take a gap year to work with us. Sometimes they end up staying 2-3 years, but it

would be better if they obtained a qualification at the same time, something they may be able to use in their further education, says Charlotte Johannessen.

In future, however, Prime Cargo will increasing-ly invest in its own skilled employees.

- After we have trained them for 2½ years, we would also like to retain that knowledge in-house, explains the HR manager.

CooperationPrime Cargo looked closely at the company Jysk in Uldum. Here they also have their own trai-nee team - only much bigger - and the Kolding company has received good advice from Jysk

| PRIME NEWS 5

about how they could handle the new trainee team.

The logistics company has also worked closely with the business college in Hansenberg in Kolding and with EUC Lillebælt regarding re-cruitment. It wasn’t difficult to recruit enough trainees.

- One of the tips we received was about the phase prior to commencing trai-ning. The students accepted the offer in March, but plenty can happen bet-ween March and

when they begin in July. We have therefore maintained regular contact with them, and we have just had them all gathered for the last in-formation meeting. In this way, we can quickly help them to feel that they are part of Prime

Cargo, explains Charlotte Johannessen.

Team-buildingThe intention is also that during training, the group will be transformed into a team through joint study trips, team-building exercises, work-ing groups etc.- The talk around the table the other day already looks promising, and we look forward to taking on the new trainee, says Charlotte Johannessen.

Prime Cargo plans to take on several trainee teams over the coming years. Preferably every second year - but the pace depends on the company’s development. Prime Cargo has a traditional warehouse, a pick/pack store and an on-line store for web-shops. So, we can of-fer our trainees a broad education.

We’d love to have a continuous process where we constantly have our own trainees in the company, emphasizes Charlotte Johannessen.

Prime Cargo has 300 emplo-yees at its three locations in Kolding, and the company plans in future to train their own skilled workers in ware-house logistics.

Trainees from left page: Torben Buch Lorentsen, Simon Dalatu, Jeton Jasari, Simon Gutmann Munk, René Aagaard, *, Morten Hersøe Kristensen, Daniel Jessen, Hannah Hauge Mathiassen, Trine Salling, John Madsen and Lars Rasmussen* Dennis Kartz was unfortunately ill as the picture was taken.

Trainees from left page: Torben Buch Lorentsen, Simon Dalatu, Jeton Jasari, Simon Gutmann Munk, René Aagaard, *, Morten Hersøe Kristensen, Daniel Jessen, Hannah Hauge Mathiassen, Trine Salling, John Madsen and Lars Rasmussen* Dennis Kartz was unfortunately ill as the picture was taken.

From sitting in a class room with 30 students to being in an office as the only trainee in the department - it’s a big step that involves meeting new people and inde-ed new surroundings and challenges. In the 3 months I have been here, I can only say WOW! Things are really jumping in this workplace.

I was greeted by happy, positive and smiling people with good humor and high work ethic. It definitely influences a new trainee like me. That people can joke around and still take their work 100% seriously has surprised me positively. It’s a good knowledge to master both, and I have learned that employees at Prime Cargo can.

I am very impressed with the amount of respon-sibility; I quickly got in, what is for me a new wor-ld. From day one I was in contact with our custo-mers. I started sitting next to Annette Juul in the reception with handling of preadvices. I have to admit that when customers began to respond on the first mails I was starting from scratch, but along came my colleagues and helped.

In the beginning I had to ask about everything which was very frustrating when you care much about your job and really want to be able to re-member everything and be good at all tasks. But the reality is different. It is an industry with new challenges every day, new customers and new tasks. So there will always be question, and in all these situations I highly appre-ciate having such great col-leagues in the Sea Import department - and the rest of the company for that matter.

One thing that I appreciate is FOOT-B A L L ! And I

From HHX student to Freight Forwarder trainee in an international comapny!

have certainly come to the right department. Every Monday the weekend’s football matches are talked through and teasing comments are shared depen-ding on which teams have won.

I started on Monday 3 September and can only say that I am very happy for my workplace, my collea-gues, the great responsibility and indeed the trust I feel from managers and colleagues.

William Christensen

No two days are the sameMy 2-year apprenticeship at Prime Cargo has been two very exciting years, with many experiences and plenty of learning along the way.In my first 1½ years I worked in the Air Freight department, where I acquired a good insight into air transport, including how import works with air freight from Asia. In this context, I have also obtained instructional experiences by working with our Asian colleagues in the various situations in daily life.

The last 6 months of my time as a trainee were spent in the Export Documentation department, where I learned some new things about a com-pletely different aspect of the freight

forwarding industry. I gained more insight into the documents that must be pre-

pared for a consignment to be sent out of the EU, be released from a bonded ware-

house, etc., and I learned how important it is that the documents are right the first time,

since they are the ones that give a con-signment the ”Green Light”, so that my other colleagues can send the goods to the consignee.

My working day contains many challenges and of course I learn something from it all. So, no two days are identical. My daily

tasks depend on my customers’ wish to send a shipment of goods on that particular day.

| PRIME NEWS 5

No two days are the sameMy 2-year apprenticeship at Prime Cargo has been two very exciting years, with many experiences and plenty of learning along the way.In my first 1½ years I worked in the Air Freight department, where I acquired a good insight into air transport, including how import works with air freight from Asia. In this context, I have also obtained instructional experiences by working with our Asian colleagues in the various situations in daily life.

The last 6 months of my time as a trainee were spent in the Export Documentation department, where I learned some new things about a com-pletely different aspect of the freight

forwarding industry. I gained more insight into the documents that must be pre-

pared for a consignment to be sent out of the EU, be released from a bonded ware-

house, etc., and I learned how important it is that the documents are right the first time,

since they are the ones that give a con-signment the ”Green Light”, so that my other colleagues can send the goods to the consignee.

My working day contains many challenges and of course I learn something from it all. So, no two days are identical. My daily

tasks depend on my customers’ wish to send a shipment of goods on that particular day.

Completed traineeships in 2012• Anne Corydon, Airfreight Import (Kolding) and Export Documentation –

completed 14/9 2012• Dennis Brix Høj, Seafreight Import (Kolding)– completed 31/8 2012• Anders Gosmand, Seafreight Export (Kolding) – completed 31/8 2012• Martin Hansen, Distribution (Kolding) – completed 31/3 2012 • Nana Thorsted, Seafreight (Greve) – completed 31/8 2012

Over these two years, Prime Cargo has taught me a lot and given me a good foundation of experience and knowledge in freight forward-ing, which I can build on in the future. I’m not finished with Prime Cargo, however, as I have been permanently employed after my time as a trainee. So, Prime Cargo will continue to influ-ence my further experience.

Anne Corydon

| PRIME NEWS 5

New trainees in 2012• Randi Hviid, Distribution (Kolding) – began 1/9 2012• William Steen Christensen, Seafreight Import (Kolding) – began 1/9 2012• Karen Steensbeck Lange, Seafreight Import (Greve) – began 1/8 2012

Karen William

Randi

Company FootballPrime Cargo’s pride, Prime United, was found-ed about 2 years ago when we were a few employees who were interested in playing in-door football while also having some fun in the evenings with colleagues. There was a shortage of talent in the company in the first year, so not many victories were achieved. The following year we acquired a number of new recruits to the team, which meant that we could domi-nate most of the tournaments in which we participated, since we had enough players to field 2 highly talented teams.

Prime Cargo are the reigning City Champions and Danish Champions on the large pitch, and

in the last Danish Championships on a standard pitch, we achieved a respectable third place.

These fine titles should preferably be defend-ed, so we look forward to recruiting a lot of new football talent to the city’s best company team.

Thomas Nicolaisen

| PRIME NEWS 5

Yes, it can, and that’s why we have our staff as-sociation, PRIMUS, which is a good way to have an impact on the social life at Prime Cargo. There were major changes at PRIMUS in the autumn of 2011, including the commencement of the undersigned as the new chairman.

Being part of the board at PRIMUS offers good opportunities to delight colleagues with excit-ing events and other social initiatives. We in PRIMUS endeavour to always take care of the employees’ social interests in the best possible way. I think this has been done to perfection throughout the years that PRIMUS has existed,

Happy colleagues are better colleaguesCan work be too much work, if there is no room for fun and socializing?

and we want to continue this practice.

When changes were made to the board in the new year, a good combination was estab-lished between sound experience and a fresh approach. During spring we have organized events that were held with great success. Among other things, we were at the cinema to see the film ’Hvidsten Gruppen’. Trips to the cinema have been very popular with the staff in the past, and this was no exception. All the tickets were sold and we at PRIMUS have put a checkmark next to approved.

Happy colleagues are better colleaguesCan work be too much work, if there is no room for fun and socializing?

In order to mix the more tra-ditional events with new ini-tiatives, we had to dig deep to come up with new ideas. We came up with a fishing trip to a put’n’take lake in Hvilested. We had a really enjoyable day out in the Danish spring weather with family and colleagues. The day ended with a delicious barbecue sausage for everyone and a prize award ceremony for those who caught the biggest fish.

The spring season ended with a fantastic summer party, which is always a sure winner.

All this is part of why I want to be an active member on the board. I and the others at PRIMUS want positive, inno-vative ideas that can help to create new exciting events. Thinking outpage the box and doing things in a smarter way are deeply rooted concepts in Prime Cargo’s DNA, so together we can look forward to exciting new initiatives.

For me personally it really means a lot to help rethink and create unique products. It doesn’t matter whether it’s optimization, development of warehouse processes, or help-ing to create a unique event. Seeing people generally, and in this case colleagues, thrive and

be happy, means everything. In my opinion, it has a catching ef-fect on others, and thus we can jointly help to contribute to a better working environment.Being a part of the board at PRIMUS naturally creates expectations from one’s sur-roundings. Expectations such as ensuring social activities, looking after the members’ money in a satisfactory man-ner, etc. I can only appeal to all the employees to come up with good ideas. All suggestions will be treated seriously by the board and then be included in the range of options.I feel that through my par-ticipation in PRIMUS’ board, I can help to make a difference and act as the voice of the employees.

We in PRIMUS would again like to thank everyone who has contributed to the good experi-ences. We look forward to an exciting new year.

Ole Møller

| PRIME NEWS 5

On 6 November 2012, the Red Cross held Fashion Aid Day for the second time, a clothing collection day, where we encourage everyone to empty their wardrope, basement and attic of unwanted clothing and donate it to the Red Cross. This nationwide clothing collection day is about humanity, voluntariness and environ-mental awareness, with an emphasis on vulner-able people around the world.

Used clothes supports relief work Red Cross charity shops are an important source of revenue for the Red Cross’ work for the benefit of disadvan-taged, vulnerable and needy people around the world and here at home in Denmark. These 218 shops are all run by vol-unteers who make a great effort every day and who achieve great results.

Prime Cargo sponsors FashionAidDayFor the second time, Prime Cargo sponsors the project FashionAidDay.

- Again this year we have chosen to support the good cause in FashionAidDay. It feels good, as a company, to be able to help the ones who are in need. We have collected the 30 tons of clothes collected by 106 companies all over the country and delivered to the Red Cross pro bono, explains the CEO at Prime Cargo Morten

Nielsen.

Excellent resultThere has been strong support from private persons as well as from com-panies. A total of 106 companies have participated and have collected about 30 tons of clothes, which is going to the Red Cross stores to be sold, and the profit will be used for the Red Cross’ chari-table work.

In comparison, the first FashionAidDay in 2010 collected a total of 5 tons of clothes through 55 partici-pating companies.

Prime Cargo, Dansk Fashion & textile, H&m and red Cross say

DrOP YOur PaNts

| PRIME NEWS 5 vi støttede Røde Kors på Tøjindsamlingdagen FashionAid 2012

[Skriv tekst] [Skriv tekst] [Skriv tekst]

By participating at the Clothing Collection Day you are helping people in need

both in Denmark and the rest of the world. With your contribution to the

Clothing Collection Day we gathered 30 tons of clothes, which will have a

huge inpact on the future work

of the Red Cross.

THANK YOU FOR YOUR HELP AT THE CLOTHING COLLECTION DAY 2012

Hip hip hurrayyyyyyyyyyy NORWAYSissel Hagen 28/6-12 60 yearsTonny Kristiansen 14/5-12 50 years

CHINA, SHANGHAIWang Bing Lin 6/11-12 40 yearsFlora Shen 1/12-12 30 years

CHINA, HONG KONGWing Chung 15/7-12 40 years

CHINA, SHENZHENPeter Zhong 7/7-12 30 years

DENMARK, KOLDINGJane Teilmann 6/11-12 50 yearsRikke Lehmann Mørk 3/9-12 30 yearsRené Gabelgaard Minke 22/8-12 40 yearsMia Hagen-Larsen 08/10-12 30 yearsRikke Kristensen 11/02-12 40 yearsNick Neuwald 17/09-12 30 yearsMichael Mönicks 23/01-12 40 yearsJerzy Maliszewski 09/01-12 60 yearsTorsten Herbst 15/06-12 50 years

ANNIVERSARY 10 YEARSDENMARK, KOLDINGKeld Oskar Kristensen 15/04-12Kennet Mikkelsen 01/09-12Abdi Awil Ali 09/09-12

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