PRIME MEDIA GROUP LIMITED · 7 masterchef australia 10 1,528,850 8 thank god you're here 7...

PRIME MEDIA PRIME MEDIA GROUP LIMITEDGROUP LIMITEDGROUP LIMITEDGROUP LIMITED

ANNUAL GENERAL MEETINGANNUAL GENERAL MEETING2525thth November November 20092009

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•• 2009 2009 Results Results -- ConsolidatedConsolidated

‒‒ TelevisionTelevision

‒‒ RadioRadio

‒‒ Broadcast Broadcast Production Production ServicesServices

•• Digital Media UpdateDigital Media Update

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Prime Media Group LimitedPrime Media Group Limited

CEO CEO –– Warwick Warwick SyphersSyphers

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‒‒ iPrimeiPrime

‒‒ PDMPDM

•• Prime Media Group Prime Media Group

‒‒ Strategy Strategy UpdateUpdate

‒‒ OutlookOutlook

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Prime Media Group Prime Media Group LimitedLimited

2009 Results 2009 Results

Gross Revenue from Continuing Operations(before significant items), A$ Million

EBITDA from Continuing Operations(before significant items), A$ Million

264.3 278.9 73.8

59.0

+5.5%

-20%

3

2008 2009 2008 2009

14.0

31.4

-44.4

17.5

2008

NPAT (normalised)NPAT (reported)

11.0

24.3

-24.5

9.9

EPS (fully diluted) EPS (normalised)

Net Profit After Tax, A$M Earning per Share, cents per share

2007

2009

2007

20092008

2009

2008 2009

-44%

2008

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‒‒ Strategy UpdateStrategy Update


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Prime TelevisionPrime Television

Audience ShareAudience Share

Regional Markets (Eastern Seaboard)Audience Share, All People, Sun-Sat, 1800 to 2400

WIN/NBN

Prime/ 7QLD

45%

30%

35%

40%

5Source: Regional TAM

Southern Cross TEN

0%

10%

15%

20%

25%

30%

5%

Jan 2003

Jan2004

Jan2005

Jan2006

Jan2007

Jan2008

Jan2009

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Sales Revenue GrowthSales Revenue Growth

Sales Revenue for the Full Year Ending 30 June, A$ Million

147.7

159.1

170.2

191.1

212.9 209.8

6

2004 2005 2006 2007 20092008

-1.5%

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Prime Growth vs. Market GrowthPrime Growth vs. Market Growth

Prime and Market Revenue Growth

11%

6%

5%

6%

9%

8%

7%

12%

11%

7

Source: KPMG

2%

-6%

-3%

08-09

Market

03-04 04-05

2%

07-0806-07

Prime

05-06

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Prime Prime TelevisionTelevision

TOP 10 REGULAR PROGRAMS - METRO1 UNDERBELLY: A TALE OF TWO CITIES 9 2,127,133

2 PACKED TO THE RAFTERS 7 1,865,566

3 MASTERCHEF AUSTRALIA - CHALLENGE 10 1,735,826

4 SEVEN NEWS - EXTENDED - BUSHFIRE DISASTER EDITION 7 1,639,560

5 SEVEN NEWS - SUN 7 1,609,429

6 TALKIN' 'BOUT YOUR GENERATION 10 1,601,610

7 MASTERCHEF AUSTRALIA 10 1,528,850

8 THANK GOD YOU'RE HERE 7 1,515,785

9 WORLD'S STRICTEST PARENTS 7 1,509,903

10 BORDER SECURITY - AUSTRALIA'S FRONT LINE 7 1,498,051

8Source – OzTAM/ RegionalTAM (Minimum 3 episodes, Weeks 7-47 2009 Total People)

TOP 10 REGULAR PROGRAMS - REGIONAL1 PACKED TO THE RAFTERS Prime/ 7QLD 771,104

2 UNDERBELLY: A TALE OF TWO CITIES WIN/NBN 749,286

3 THE ZOO Prime/ 7QLD 658,279

4 FIND MY FAMILY Prime/ 7QLD 655,279

5 RSPCA ANIMAL RESCUE Prime/ 7QLD 602,168

6 LAST CHANCE SURGERY Prime/ 7QLD 599,600

7 MASTERCHEF AUSTRALIA - CHALLENGE SC10 586,126

8 WORLD'S STRICTEST PARENTS Prime/ 7QLD 572,103

9 NEW TRICKS-EV ABC1 567,589

10 SEA PATROL WIN/NBN 567,305

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Prime TelevisionPrime Television2009 2009 –– All households: Conversion to digital statusAll households: Conversion to digital status

9Source: Department of Broadband, Communications and the Digital Economy

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‒‒ RadioRadio



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Our Group – Population Reach and Brands

Prime RadioPrime Radio

Reach & BrandsReach & Brands

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Our Group – Population Reach and Brands

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Sunshine Coast

Gladstone / Rockhampton

Mackay


20082008

10 Stations – Approx 1,000,000 population reach

Mackay

Townsville

Cairns

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Sunshine Coast

Gladstone / Rockhampton

Mackay


20092009

13

Mackay

Townsville

Cairns

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•• Central hub facility project completed on schedule and Central hub facility project completed on schedule and commenced operation April 2009. It accommodates senior commenced operation April 2009. It accommodates senior management, administration, production, airtime and news. management, administration, production, airtime and news.

•• We are realizing efficiency gains through amortization of We are realizing efficiency gains through amortization of centralized cost base and operational synergies across a now centralized cost base and operational synergies across a now cohesive networkcohesive network


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cohesive networkcohesive network

•• Common branding strategy of stations now rolled out and has Common branding strategy of stations now rolled out and has facilitated program efficiencies and group wide promotional facilitated program efficiencies and group wide promotional strategies across networkstrategies across network

•• Radio group operationally is now positioned to accelerate Radio group operationally is now positioned to accelerate earnings and marginsearnings and marginsFor

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‒‒ RadioRadio

‒‒ Broadcast Broadcast Production Production Services Services


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•• Completed takeover of Broadcast Production Services on 6 Completed takeover of Broadcast Production Services on 6

November 2009November 2009

•• privatisation enables delisting and removal of significant related privatisation enables delisting and removal of significant related

overhead costsoverhead costs

•• access to access to cashflowscashflows

Broadcast Production ServicesBroadcast Production Services

CommentaryCommentary

Takeover Takeover UpdateUpdate

Benefits to Benefits to PrimePrime

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•• access to access to cashflowscashflows

•• core is On Site Broadcasting services with exclusive output deal core is On Site Broadcasting services with exclusive output deal

with Sky NZ until 2017with Sky NZ until 2017

•• in Australia acquisition of Zero One Zero in August, 2008 provided in Australia acquisition of Zero One Zero in August, 2008 provided

5 year contract with Fox Sports for National Soccer League 5 year contract with Fox Sports for National Soccer League

(expiry 2013) and Super (expiry 2013) and Super 14s 14s Rugby (expiry 2010)Rugby (expiry 2010)

OperationsOperations

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Broadcast Production ServicesBroadcast Production Services

Key BusinessesKey Businesses

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•• The The iPrimeiPrime network now consists of 45 live regional web network now consists of 45 live regional web sites engaging Prime’s regional TV users online.sites engaging Prime’s regional TV users online.

•• iPrimeiPrime leverages key Prime TV assets including local news leverages key Prime TV assets including local news & weather and on& weather and on--air personalities to develop online content air personalities to develop online content that is relevant to regional Australia.that is relevant to regional Australia.

iPrimeiPrime

OverviewOverview

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•• Integrated online and onIntegrated online and on--air campaigns are delivering air campaigns are delivering incremental advertising sales.incremental advertising sales.

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Advertising Advertising OpportunitiesOpportunities

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Prime Digital MediaPrime Digital MediaOut of Home Digital Media Growth is AcceleratingOut of Home Digital Media Growth is Accelerating

The growth in below-the-

line advertising (including

Out-of-Home Digital) is

accelerating at the expense

of above-the-line

advertising

Advertising Spend in Australia: “Above the Line” vs. “Below the Line” (2001 – 2010 F), A$ Billions

“Below the Line”

Movement of

’05-’10 CAGR = 12%

Includes Digital Out-of-Home

Media

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advertising

“Above the Line”

A$ B

Movement of advertising dollars

’01-’05 CAGR = 7%

’01-’05 CAGR= 15%

’05-’10 CAGR = 6%

Source: Press Articles; Industry Interviews; CEASA; AC Nielsen Research; Australian Association of National Advertisers;

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Prime Digital MediaPrime Digital Media

Content Partnership with WestfieldContent Partnership with Westfield

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Prime Digital MediaPrime Digital Media

PDM BluePDM Blue--Chip ClientsChip Clients

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‒‒ Capital ManagementCapital Management

•• OutlookOutlookFor

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Prime Media GroupPrime Media Group

Media PortfolioMedia Portfolio

TelevisionTelevision RadioRadioProduction &Production &

BroadcastingBroadcastingDigitalDigital

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TelevisionTelevision RadioRadioBroadcastingBroadcasting

DigitalDigital

• Northern & Southern NSW

• Victoria

• Mildura

• Gold Coast

• Regional WA

• Coastal QLD (Sunshine Coast to Cairns)

• Broadcast Production Group(100%)

• On-Site Broadcasting (Aus / NZ)

• Outdoor Cinema(Australia wide)

• iPrime

• Prime Digital Media (“PDM”) digital out of home and digital content

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Prime Media groupPrime Media group

An Integrated An Integrated Media CompanyMedia Company

Online/OfflineOnline/OfflineCommunitiesCommunities

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Cross promotion & utilisation of servicesCross promotion & utilisation of services

MediaMediaSalesSales

MediaMediaServices &Services &ContentContent

GenerationGeneration

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•• 7 7 ratings strength ratings strength continues.continues.

•• Advertising markets making gradual recovery.Advertising markets making gradual recovery.

•• Multi channelling options to be implemented in 2010.Multi channelling options to be implemented in 2010.

Prime Media GroupPrime Media Group

OutlookOutlook

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•• Multi channelling options to be implemented in 2010.Multi channelling options to be implemented in 2010.

•• Radio network to benefit from recent restructuring.Radio network to benefit from recent restructuring.

•• New media properties still developingNew media properties still developing

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PRIME MEDIA PRIME MEDIA GROUP LIMITEDGROUP LIMITEDGROUP LIMITEDGROUP LIMITED

ANNUAL GENERAL MEETINGANNUAL GENERAL MEETING25 25 November November 20092009

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PRIME MEDIA GROUP LIMITED · 7 masterchef australia 10 1,528,850 8 thank god you're here 7...

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