Marketing Roadmap

Introduction to Digital Marketing

What We Offer

Search Engine Optimisation

Our Approach

• Improve Google Crawling & Indexing• Target Keywords & Content• Get keywords in top pages of Google• Get more backlinks• More online Visibility• Online Brand interactions• Document publishing & Promoting• Traffic optimization• Code optimization• Conversion optimization

Search Engine Optimization

Search Engine Optimization

Deliverables• Increase Traffic• Improved keyword ranking in Google• Content optimization and sharing• Increase leads count• Document sharing• Weekly Reports• Monthly Reports

Website Design & Development

Content Marketing

Content Writing Services

• Website content writing • Blog writing• SEO copywriting• Article writing• Social media writing and buzz creation• Sales copywriting, product descriptions and reviews• Brochures and other marketing content development• Business writing, including presentations, proposals,

reports, and guides• Any other custom writing service

SOCIAL MEDIA

Social Media Strategy

Facebook Campaign

Social Media

Strategy•Reviving the existing page•Including creative•Revising the cover page and including graphical content•Lead capture form / tab•Adding more advanced tabs•Document sharing via dedicated apps / tabs•Campaign targeting influencers•Increasing likes, fans and adding more engagement•Introducing information sharing content•Reviving the fan engagement strategies

Social Media

Twitter

Social Media

Strategy•Reviving Twitter Background •Revamping and optimizing Twitter page •Including creative •Optimize tweets •Increase followers •Lead Generation: Convert Followers/Following to Influencers •Increase Mentions •Increase ReTweets •Usage of relevant #Hashtags •Usage of Trending Topics •Tweets optimized with Landing Page URL’s•Using webinar to promote tweets & engaging followers

Social Media

Google+

Social Media

Strategy•Including creatives •Content Development •Increasing +1’s on Page •Buzz Creation •Joining Pages •Adding Influencers to Our Circles •Starting Discussions •Sharing Links •Video Sharing •Photo Sharing •Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes…) •Tagging

Social Media

Linkedin

Social Media

Strategy•Revamp Company Page •Add Product & Services Tab •Add Careers Tab •Add Product & Services Spotlight (Three customized banners for landing pages) •Projects Display •Projects Recommendation •YouTube Sync on LinkedIn Page •Company Status Updates •Lead Generation •Join relevant groups •Targeting & Networking with the Influencers •Starting Discussions in Groups •Active participation in Q&A's •Create Polls •Launch & Promote Events •Submit Feeds •Share Presentations •Integrate Blogs to the profile

Social Media

Pinterest

Social Media

Strategy•Including creatives •Creating Boards •Adding High Resolution Project Images and Videos •Develop Infographics •Content Development •Buzz Creation •Drive referral traffic •Lead Generation: Sync pins with Landing Page •Integrating Profile with Other Social Media Channels/ Blogs •Add Pins •Influence Repins •Influence Likes •Photo Sharing with Links •Follow Influencers •Follow Relevant Boards

Social Media

Video Promotion

EMAIL MARKETING

Email Marketing

The Benefits•Highly Targeted: dynamic, personalized content

•Immediate: shorter lead times

•Test and Refine: ensuring optimal results through continues improvement

•Measurable: effectiveness of campaigns (ROI). Greater insight into customer behaviour.

•Reach: Unlimited distribution globally, infinitely scalable

•Better Conversion Rates: seamless - uninterrupted process from prospect to customer in a matter of clicks

•Cost effective: fast acting focused campaigns equals maximum return on investment

Email Marketing

Mobile Friendly emails

•More than 3 billion people will be using smart phones by 2015•Optimizing campaigns to small screens•Making emails lighter.•Using dynamically resizable images•Active link suitable for mobile browser

Email Marketing

Photo Campaign• Include your recipients photo in an

effective manner.• Content to make your email exclusive

to your recipient.• Increased Conversion rate

Email Marketing

Email Appending

•Increase sales opportunities with multi-channel customers

•Reach customers via email for faster turnaround

•Reactivate lapse/inactive customers with new contact

•Reduce marketing cost via email marketing and Market effectively

•Save postage and expand your marketing options