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#BingAdsConnect @JMGagnon 3GA = Dark gray Pilot = Orange
Scale DataSimplicity
Auction Insights
Longer term
Delivered
Sitelink Scheduling
Coming soon
Application Extensions
Bing Ads Home Tab Product Ads
Top Movers
Enhanced Sitelinks Faster Reporting Data
Image Extensions
Search Remarketing—Bid Boost
Mobile Product Ads
Keyword Planner v1
Competitive Bid Opportunities
Campaign Planner v3
Import 1 million keywords &ads from AdWords
Manage 2 million keywordsin the Web UI
Global product roadmap
Dates subject to change – Updated 12/19/2014 Global* = Does not include TW/HK due to different roadmap
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Let’s jump into the tool…
Click here to log into your account:
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Get smart about your competition
The new Campaign Planner pulls no punches. Not only does it show traffic, position by keyword and other campaign stats, it shows you the top competitors for any given keyword.
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Reach the most relevant customers
Create more informative and noticeable ads that get more clicks with Enhanced Sitelinks.
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Enhanced Sitelinks create a bigger and bolder ad, allowing you to capture attention and drive more traffic to your site.
Enhanced Sitelinks let you create short description that gets the word out about sales and events.
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Enhanced Sitelinks in action
Add up to two lines of descriptive text under your Sitelink Extension
Average 22% higher click-through rate compared to ads without Enhanced Sitelinks1
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Getting started
Starting Point: updating existing Sitelink Extensions
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Step 1: Once logged into Bing Ads, navigate to the “Ad Extensions” tab;
You’ll see the list of ad extensions you’ve created
Step 2: Select the campaign you want to add Enhanced Sitelinks to by checking the box on the left-hand side
Step 3: In the “Edit” drop-down select “Edit an Extension”
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Step 4: Select the Sitelink you want to add a description to by clicking it• You’ll see the Sitelink information display on the
right-hand side
Step 5: Add the descriptions to your Sitelinks; add up to 35 characters each• You must add both lines of text for Enhanced
Sitelinks to be enabled• Enhanced Sitelinks will not display on mobile
due to real estate restrictions
• If you’re creating a new Sitelink Extension you can complete this step during that process
Step 6: Click “Save” and repeat as necessary and enjoy your richer ad experience!
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Bull’s-eye
Improved Targeting allows you to find who you want, when you want, making your campaigns more effective.
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In the know
Get more data on your and your competitors keywords using the Keyword Performance Report in Bing Ads Intelligence.
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Make a splash
Get tailored suggestions, plus in-depth data insights—check out the new Opportunities tab.
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Giving you some time back
Process IO’s and track budget and payments easier with Online Insertion Orders.
Manage More Keywords in One View and edit up to 1 million keywords at a time.
Make changes in Bing Ads online to thousands of keywords, bids or URL’s at once with Bulk Keyword Edits.
View a snapshot of all your accounts together on the Accounts Summary page.
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Tag, you’re it!
Track multiple goals across all your campaigns and accounts using Universal Event Tracking.
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Universal Event Tracking
One tag for all your campaigns and accounts
Better campaign attribution
See how your customers interact and convert across devices, campaigns and accounts for better insights
Audience based buying
Enables you to perform Remarketing campaigns across search and display (e.g., Remarketing in Paid Search*)
*Remarketing in Paid Search will be available soon – Pilot is scheduled for Nov/Dec
Improved ROI
Measure and optimize campaigns more effectively by going beyond impressions and clicks
Saving time and effort
Tag your site once. No need to generate new tags each time a new account or conversion goalis added
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One tag, multiple conversion goals
Understand what your customers are doing
Track goals such as:
Destination URL: User reached “Thank You for purchase” page after buying something
Duration per visit: User spent 10 min or more playing a game on your site
Pages per visit: User flipped through all 10 pages of a catalog
Custom event: User played a video for 10 seconds
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New reporting metrics in Bing Ads
Optimize across your entire conversion funnel and make better decisions
Get enhanced insights with new performance metrics such as:• Total visits• Average duration per visit• Pages per visit • Bounce rates
Metrics available in the following reports• Keyword• Account• Campaign• Ad Group• *New Site Analytics
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Cross device, cross campaigns, cross account attributionA common tag across all campaigns and accounts gives you the ability to better attribute your conversions
Cross campaigns
Cross accountsCross devices
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Remarketing in Paid Search
Re-engage and remarket to value audiences with search ads!
TimingNow: Create goals and place tags on your site
Now: Remarketing in Paid Search pilot ongoing
February 2015: Remarketing in Paid Search goes live
Mock up. May not represent final product
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Getting started with Universal Event Tracking
Implement directly on your webpages or utilize a supported Tag Management System
Place the tag in a supported tag
management provider template or copy/paste the
tag in their UI
Tag Management Systems
Place the Universal Event Tracking tags directly on your web
pages
Bing Ads
NOTE: The information contained in this deck is intended for agencies and advertisers that are self-managed or supported by Microsoft. If you are an agency or advertiser managed by Yahoo, please contact your account representative about Dot, Yahoo’s tag, which includes and supports the functionality of Bing Ads’ Universal Event Tracking
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Supported Tag Management Systems
Out of box tested Template ready
Google Tag Manager
Adobe Tag Manager
Signal (BrightTag)
Ensighten
Tealium
QuBit
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Tag, you’re it!
Universal Event Tracking
Giving you some time back
Agency Wins
Make a splash
Opportunities Tab
Gather insights and assess the trendsCampaign Planner
Features recap
Bull’s-eye
Improved Targeting
Reach the most relevant customersEnhanced Sitelinks
In the know
Keyword Performance Report
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Bing Ads Connect Accelerate Recap
Road map andtop features
Spend a little more time with Bing Ads to see great results
Search will be even more powerful
29% of all searches are on Bing & Yahoo don’t miss out
Don’t miss mobile and local shoppers
Make sure you have mobile & local strategies in place
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Here are some great resources to help you
Call us: 1-800-518-5689 or email us: [email protected]
Resources:Search InsightsMobile Site25 Reasons to Use Bing Ads NowGetting Started Blog (psst there’s a Getting Started guide in your folders!)
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Follow LearnEngage
@bingadslinkd.in/1evlGtD
facebook.com/bingads Instagram.com/bingads
slideshare.net/bingadsyoutube.com/bingads
blog.bingads.com
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