Primary target market asics
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Primary Target Market Global Focus for 2015: Direct Corporate Sales 1. Accelerate the expansion of sales venues that are directly managed by corporate 2. Establish a joint-venture model that will increase exposure 3. Increase opportunities to sell directly to our customers
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Transcript of Primary target market asics
Primary Target Market
Global Focus for 2015: Direct Corporate Sales
1. Accelerate the expansion of sales venues that are directly managed by corporate
2. Establish a joint-venture model that will increase exposure
3. Increase opportunities to sell directly to our customers
Secondary Target Market
Global Focus for 2015 : Marathon Runners
1. 2014 ASICS LA Marathon was a big success!
2. Marathon runners will further expand the Running Business as a core business
3RD PLACE
Needs, Wants and Desires“Ultimately, I need comfort and protection. When I run, I need to feel the run and not the road. Asics can fulfill that” – Marathon Runner
“When I train, I want a pair of sneakers that can maximize mileage and also wear it for the race”- 100 Club Runner
“I desire a pair of sneaker that can let me go sockless, sweat-less and be the center of attention” – Baruch College Cross Country Runner
