Primary research and conclusion movie poster
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Transcript of Primary research and conclusion movie poster
PRIMARY RESEARCH AND CONCLUSION
Questionnaire
Primary research method
To create a successful movie poster first I needed to find out what makes a good movie poster by researching what my audience would like to see on the poster. The method I have chosen to carry out my primary research is a online questionnaire. I felt a online questionnaire would be more affective than a traditional paper questionnaire as a online version would allow me to distribute it to more people at once furthermore saving time in the process.
This data I will collect will act as a strong foundation for developing my film poster. Through this research I have been able to understand the target audiences preferences , key elements of a poster and the demands. More clearly and by following the research, I can now produce a film poster that has maximum potential of being successful.
Results
64%
36%
What is your gender
MaleFemale
9%
51%
35%
5%
What is your age
11 to 1516 to 1818 to 2425 to 3435 +
75%
10%
5%
10%
What is the main element of a film poster ?
The main imageThe colour schemeThe fonts usedThe layout and design
13%
87%
Should the poster be simple or busy ?
Busy Simple
10%
20%
30%
40%
Which typeface would be ideal for a movie
poster? 1234
25%
39%10%
2%5%
20%
What is the best film poster you have seen ?
Paranormal activity 3
Sinister
Final Destination Friday 13thSmiley Mirrors
25%
39%10%
2%5%
20%
Which of these posters is the best?Paranormal ac-
tivity 3Sinister
Final Destina-tion
Friday 13th
Smiley Mirrors
Conclusion
The results of my research show that the majority of my audiences gender is male (64%) , and the age of my audience is 16 to 18.