Primary Research

ReflectionsName: Tom OwenCandidate Number: Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

I found from this question that the majority of people who answered my survey and who had greater knowledge of the EDM background were from ages 10-20. This is therefore important as it depicts that people from ages of 10-20 would be more likely to buy an EDM Music magazine, than people who are aged 40 for instance. Therefore, I will make my magazine mostly appealing for people from ages 10-30, as people from this age will be more likely to get my magazine.

How old are youSales

10 to 20

21-30

over 30

This pie chart conveys that the majority of people who answered my questionnaire were between 10-20 years old and for the other two sections, an equal amount of people were 21-30 or over 30.

This question is important as it conveys to me that people are mostly attracted to a magazine, due to the main image that is used on its cover. Therefore, to make this work for my magazine, I will use an image of an artist that is known well by everyone who enjoys electronic music. For instance, I may use an image of David Guetta, Tiesto or Martin Garrix.

What is the most important feature of a magazine?

This pie chart depicts that the vast majority of people believed that the main image is the most important feature of a magazine. Also, it conveys how only a few people thought that the masthead and cover-lines are the most important thing.

Sales

Main imagemastheadcoverlines

This question is extremely important as it conveys to me that the most popular color schemes that people will want to see on my magazine is either Black and red, or blue and orange. The other options such as green and yellow and dark colors were not as popular. Therefore, these responses have made it clear what colours I am going to use in my magazine, to make it engaging for people to read.

What color scheme would you like to see in a magazine

Sales

Red and blackgreen and yellowDark coloursBlue and orange

This pie chart conveys that an equal amount of people would like to see Red and Black as a color scheme or blue and orange. Only a few people would want to see dark colors and nobody was in favor of green and yellow.

This question and its responses are important because it conveys to me that both males and females enjoy electronic music… not just males, like what I originally assumed. Therefore, in order to make sure my magazine is bought by as many people as possible, I will have to make my magazine appealing for both men and women

Are you male or female?Sales

male

famale

This pie chart connotes that the vast majority of people who answered my questionnaire were female. There were quite a few males, but more females.

This question and its responses are very important because it connotes that Avicii is the most popular artist amongst the people who answered my questionnaire. Therefore, in order to make my magazine more engaging and to have Star Appeal, I will have to include pictures and the logo of Avicii in my magazine. This will ensure that more people buy it.

Sales

GarrixtiestoHardwellSkrillexAviciiAlessoother

Who is your favorite artist from the EDM Genre?

This pie chart portrays that the majority of people were fans of avicii. The rest of the data is equally spread between Garrix, Tiesto, Skrillex and other. Nobody was in favor of Alesso and Hardwell.

This question and its answers are very important because it depicts that the majority of people who read magazines prefer reading about new songs and new albums, rather than reading gossip, news about stars or interviews with stars. This is very important because I will therefore have to include news about new songs within my magazine to make it more enjoyable for my reader.

What sort of news do you like in your music magazines?

Sales

news on stars

new songs

gossip

interviews

This chart conveys how the majority of people would like to read about new songs that are being released, rather than reading about interviews and news about celebrities. Nobody wanted to read about gossip!

This question and its responses are both very important as it depicted to me that the people who listen to EDM can be from any socio-economic class. This is important because it means I wont have to make my magazine appealing for one particular socio-economic class. I will be able to make the magazine more general, as more classes read EDM magazines, than I originally thought.

What sort of socio-economic class are you?

Sales

ABC1C2DE

This chart conveys that out of all of the people who answered my questionnaire, an equal amount of people were in the classes of C1,C2 and D. A small amount of people were in class A and nobody was in class B or E.

This question and its answer is very important because it communicates to me that the majority of people who read music magazines prefer to have giveaways available to them, rather than vouchers or samples. This is important because I will therefore be able to plan my magazine to contain possible giveaways to make people more likely to buy it.

What are your favourite sort of puff-promotions?

Sales

samplesvouchers giveawaysother

This chart portrays that the majority of people would want the opportunity to win vouchers from puff-promotion. An equal amount of people wanted to get the chance to get other or give-aways and a small amount of people wanted samples.

This question and its responses are very important because it connotes that the most appealing prize in a magazine would be tickets to a concert. This is important s I originally believed the most appealing prize would be the opportunity to meet a star. Therefore, I will be able to change my magazine plan so that it’s available prize is the chance to win tickets for a concert.

What prizes in a magazine would be most appealing to you?

Sales

tickets to concertvouchersmeet a celebgive-aways

This chart depicts to me that tickets to a concert would be the most appealing prize from a magazine, by the mast majority. An equal amount of people wanted vouchers, giveaways and an opportunity to meet a celebrity.

This question and its responses are very important as it connotes that the most popular style of clothing for people to see in a music magazine is either smart e.g. suit or casual smart e.g. jeans and a polo top. Therefore, I will make sure my model for my magazine will be wearing either styles of these clothing.

What style of fashion do you like the most?Sales

smart e.g suit

casual-smart

casual jeans and hoodie

This chart conveys that the most popular style of fashion was both, casual-smart and smart e.g suit. Only a small amount of people preferred casual wear such as jeans and a hoodie.

• This is an example of somebody filling out my questionnaire.