Prima managed hotels brochure

Complete Hotel

Management

Complete Hotel Management

Introduction

Prima Managed Hotels is a private

company owned by Liam Walshe,

Chief Executive Officer of the Prima

Hotel Group.

Prima Hotel Group was set up in

1998. The Quorn Country Hotel

was purchased in October 1998,

followed by a second hotel two years

later. Two further hotels followed

in 2001 and 2003 and the 4 red star

Nunsmere Hall was added to the

portfolio in August 2007.

March 2012 saw the inclusion of

the Holiday Inn Manchester Central

Park under a management contract. Prima Managed Hotels was

formed in 2013 as a specialist division for delivering a “complete hotel

management service“.

Managing Director of the newly formed Prima Managed Hotels,

Chris Gillett has worked with Macdonald Hotels, De Vere Hotels and

Guoman (Thistle) Hotels since 1999 and brings with him a wealth of

operating and management experience to the group.


Portfolio of Hotels

Nunsmere Hall – Cheshire 4 red star, 2 AA rosette restaurant, Exclusive 36 bedroom

country house hotel set in beautiful gardens and

surrounded by a private 60 acre lake. Exclusive use venue

hire is available for business and private events.

The Stanneylands Hotel 4 star, 2 AA Rosette restaurant, 55 bedroom country house

hotel close to Manchester Airport and offering guests a

tranquil retreat which is easily accessible to the main train

and motorway networks. Meeting facilities for up to 120

delegates.

Quorn Country Hotel4 star, AA Rosette restaurant, 36 bedroom hotel set in

private grounds leading to the River Soar. Self contained

conference suite for up to 300 delegates. Easily accessible

to the M1 and East Midlands Airport.

Hellaby Hall Hotel 4 star, AA Rosette restaurant, 89 bedroom hotel with

extensive leisure facilities including indoor pool, sauna

and gymnasium with 1700 members. Extensive meeting

facilities for up to 300 delegates

Crowne Plaza Edinburgh – Royal Terrace4 star, city centre hotel with 97 bedrooms, indoor pool,

gymnasium and sauna. Private gardens within the city

make this the perfect retreat in the city for business or

leisure.

Holiday Inn Manchester Central Park83 bedroom hotel, less than 2 miles from Manchester city

centre. Fifth floor Academy dedicated to meetings with

4 meeting rooms, business reception area and 2 roof top

terraces. Two further meeting rooms catering up to 100

delegates.


The Complete Hotel Management Concept

Prima Managed Hotels offers hotel owners and investors a complete hotel

management service. The Company has a wealth of hotel and hospitality

knowledge that allows us to deliver solutions for all aspects of your business

including operational and financial management. We create best practices

for cost savings and deliver structured sales and marketing plans aimed at

increasing revenue and maximising profitability.

Outline of our Success

The Directors of Prima Hotel Group have developed within its own hotels a

strong team of skilled professionals who lead and deliver consistent results

that are reflected throughout each owned hotel’s operations.

These results are translated equally within its managed hotels where we:

l Set achievable objectives that result in a profitable business plan.

l Establish a robust accounting and reporting system that gives accurate

management information to owners and investors.

lDevelop individual hotel sales strategies identifying new sales

opportunities, markets and monitoring distribution costs and return on

investment for marketing, advertising and PR

l Deliver great service that is reflected in high customer satisfaction,

monitored and measured creating guest loyalty resulting in repeat

custom.

l Create core management teams structured to lead the whole hotel as

one team with targets and objectives set to motivate all.

l Nurture and develop staff that want to exceed in delivery of tasks and

service and reward where success is achieved and develop each person

individually.

l Ensure brand consistency is achieved and internal and external audits

are met or exceeded in Franchised properties and non branded hotels.


Hotel Management Contracts

Hellaby Hall Hotel: 4 star, 89 bedroom

hotel with gymnasium and leisure club.

August 2001 saw the addition of this hotel. The

group has managed the addition of 37 Executive

rooms, refurbishment of bedrooms and public

areas and the extension of the gymnasium and

leisure club making it one of the largest Leisure Clubs in the area with over

1700 members.

The Crowne Plaza Edinburgh – Royal

Terrace: 4 star, 97 bedroom city centre

hotel.

The Royal Terrace Hotel was purchased in

August 2003 and has been managed by the

Prima Hotel Group who have overseen

£8 million in refurbishment over the years, culminating with the rebranding

of the hotel to a Crowne Plaza and joining the world’s largest hotel group,

Intercontinental Hotel Group (IHG) as a franchise hotel.

Holiday Inn Manchester Central Park:

83 bedroom franchised city hotel with

Academy business centre and meeting

rooms.

2012 saw this hotel join the group under a

management contract. The hotel operates under a

franchise agreement with Holiday Inn, IHG.


The Management Team

Chris Gillett, Managing DirectorChris Gillett joined the group in 2014 from Macdonald Hotels where he worked since 2009 as Managing Director of their management contract division. Prior to joining MacDonald Hotels Chris has worked as Managing Director for De Vere Hotels, and Chief Operating Officer for Guoman (Thistle) Hotels Ltd.

Liam Walshe OBE MIH, Chief Executive OfficerLiam Walshe is the founder of Prima Hotel Group and Prima Managed Hotels. With over 30 years of hotel experience including working as General Manager for Principal Hotels and Queens Moat House Hotels. He went on to be one of the founding directors of Paramount Hotels where he worked as Operations Director for the group. He is a member of the Hotel & Catering International Management Association and also graduated from Cornell Hotel University in Advanced Management in 1995. Liam was awarded an OBE in 2010 for his charitable work.

Gary Glendenning, BA(HONS) FCCA, Finance DirectorGary Glendenning is the Finance Director for Prima Hotels. A qualified accountant with over 20 years experience of strategic financial management. Previous positions have included Finance Director at Stockport County Football Club and Sale Sharks RUFC. Over the last 6 years Gary has overseen hotel acquisitions, management contracts, refurbishment planning, and financial reviews for all the hotels within the group and under management contract.

Helen Alcroft, Sales & Marketing ManagerHelen Alcroft has been with the group since 2009 and is responsible for overseeing the individual hotel’s sales and marketing plans & strategies, GDS and Website distribution, email marketing, advertising and print design and planning. Before joining the group Helen worked for 19 years as a Director of Sales in the UK and in bound travel trade and conference and incentive markets.


Head Office & Group Support

Support for all the hotels within the group, managed

and non managed is given by head office and key

personal within the group for the following key areas.

Finance & Procurement

Excellent financial management is essential for all hotel’s to succeed.

Prima Managed Hotels ensures that this happens by implementing the

following systems in all of the hotel’s management and operational

structures:

l Financial Reporting, identifying problems, trends, and growth streams

l Budget Forecasting, allowing savings to be made and future expenditure

planned correctly and combined with senior management reviews

l Biometric Payroll Management, micro management against revenue

forecasted.

l Management Accounts, produced monthly

l Centralised Procurement, ensuring savings across all cost centres,

maximising profit


Head Office & Group Support (continued)

Sales and Marketing

Our head office team will look to maximise sales by strategic sales and marketing planning linked with a cost analysis on contract agreements and distribution costs.

We offer the following to all our hotels.

l Website Development: Mobile and tablet responsive website development, ensuring each individual hotel’s unique selling points are highlighted with eye catching photography and Search engine optimisation and web site analytics

l Booking Engine: Online bookings via a user friendly booking engine, ensuring up sell opportunities

l GDS & Sales Representation Management: Distribution to thousands of agents and travel management companies worldwide through preferred partner agreements & agency visits, including Capita Travel, HRG, Amex, CWT etc

l Email Marketing Management: Group and hotel specific email marketing strategy development with results analysis

l Data management which is cleaned and segmented.l Social Media Developmentl OTA and Channel Management Developmentl Rate and Sales Management Strategy Development & Reviewsl Print and Design procurement reviewl Corporate and booking agents incentive seasonal schemesl PR and Group newsletters bi-annually distributed across leisure and

corporate clientsl Support from head office and other hotel sales teams

Health & Safety & Human Resources

We offer advice and manage from head office all aspects of health and safety from kitchen audits to fire, life, safety training.

l Planned Compliance Manuals: Compliance schedules for each hotel monitored and audited

l Health and Safety Training: Onsite and group level trainingl Employee Handbook and professional legal advice on Employment Law


Head Office & Group Support (continued)

Brand Standards & Franchise Compliance

Consistently high hotel brand standards are key to good customer satisfaction and repeat business. Hotels under Franchise Agreements also have external audits and standards to reach monthly and we assist with the following:

l Individual Hotel Brand Standards: internal and external auditsl AA Brand Standards: Group Account Management and training

opportunitiesl Franchise Compliance: Strategy overview to assist hotels to achieve or

maintain standards necessary to comply with franchise audits and guest expectations.

l Guest Satisfaction: Guest questionnaires and mystery shopper reviews.

Development & Construction

Hotels constantly need to develop whether through carefully managed refurbishment plans, or adding new bedrooms, public areas and facilities. Prima Managed Hotels can offer assistance with:

l Development support and advice for new build projects and extensionsl Compliance with Franchise Brand Standards to ensure that development

is within the standards expected by the Brand.l Procurement: Advice and assistance on supplier choice encompassing

all aspects from construction and signage to soft furnishings

Training and Food Standards

Development of staff is always important with relevant training from front desk, sales, and housekeeping to AA rosette training. With a team of AA rosette trained chefs in place at the hotels the ethos for high standards of cuisine runs through the kitchen brigades.

l Chef’s AA Rosette trainingl Food cost trainingl Service standardsl Housekeeping standards

Please contact us if you would like to have

a meeting to discuss how Prima Managed

Hotels can help your hotel achieve profitable

results or if you wish for a company with

exceptional hospitality to take your hotel

onto the next level of development.

Registered Office : Finney Lane, 4 The Courtyard, Heald Green, Cheshire SK8 3GZ Registered in England and Wales No. 08817380

Contact

Chris Gillett, Managing DirectorPrima Managed Hotels Limited

Mobile : 07984 860424 Tel : 0161 436 9890Email : [email protected]

Prima Managed Hotels Limited, 4 The Courtyard, Finney Lane, Heald Green, Cheshire, SK8 3GZTel : +44 (0)161 436 9890Fax : +44(0)161 436 9891

www.primamanagedhotels.co.uk

Prima managed hotels brochure

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