PRICING MODEL

NNT

“The moment you make a mistake in pricing, you're eating into your reputation or your profits.” – Katharine Paine

Cost

Strategy

Availability

MODEL

PRODUCT COST

STRATEGY

1.1 Cost-plus pricing1.2 Creaming or skimming1.3 Limit pricing1.4 Loss leader1.5 Market-oriented pricing1.6 Penetration pricing1.7 Price discrimination1.8 Premium pricing1.9 Predatory pricing1.10 Contribution margin-based pricing1.11 Psychological pricing1.12 Dynamic pricing1.13 Price leadership1.14 Target pricing1.15 Absorption pricing1.16 High-low pricing1.17 Premium decoy pricing1.18 Marginal-cost pricing1.19 Value-based pricing1.20 Pay what you want1.21 Freemium1.22 Odd pricing (Source: Wikipedia)

AVAILABILITY OF PRODUCT

AVAILABILITY OF BRAND

PLACE & PROMOTION STRATEGY

IS COUNTED IN PRICING.