Price Your Art - Tips to Help You Price Your Artwork
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What should I charge for my artwork?! Join ArtSites.ca Co-founder, Rochelle Grayson as she explains best practices, tips and resources on how to price your artwork. In this presentation, you'll learn: - What are common pricing practices - What to consider when establishing your prices - What to put on your website and marketing materials about your prices - How to deal with a variety of different price points - What are typical price points and how do they affect purchases Learn about the business of pricing art!
Transcript of Price Your Art - Tips to Help You Price Your Artwork
Ar tS i t e s . c aAr tS i t e s . ca
Welcome!Welcome!
Price Your ArtTips to Help You Price Your Artwork
Rochelle [email protected]
Price Your ArtTips to Help You Price Your Artwork
Rochelle [email protected]
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Who is Rochelle?Who is Rochelle?
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A lot of people cry while chopping onions; The trick is ...
NOT to get emotionally attached! :-)
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Where &With Whom Do You Show?
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How long have you been doing this?
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ComparablesComparables
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Similar GeographySimilar Geography
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Similar MediumsSimilar Mediums
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Similar VenuesSimilar Venues
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Similar ExperienceLevels
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New Artist?!
Cost-based pricing =Time x Labor (~$15/hr) + Cost
Then, do a comparable check!
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Keep Track of Your Time!Keep Track of Your Time!
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Overhead CostsOverhead Costs
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Other Common Pricing StrategiesOther Common Pricing Strategies
● By Size– 8 x 10 = $100– 16 x 20 = $200
● Square-Inch Calculation / Method– Width x Height x $X (+ 2 x Frame Costs)– 16 x 20 x $6 = $1,920 ≈ $1,900– Smaller works = higher sq-in constant, e.g. $8– Larger works = lower sq-in constant, e.g. $4-5
● By Size– 8 x 10 = $100– 16 x 20 = $200
● Square-Inch Calculation / Method– Width x Height x $X (+ 2 x Frame Costs)– 16 x 20 x $6 = $1,920 ≈ $1,900– Smaller works = higher sq-in constant, e.g. $8– Larger works = lower sq-in constant, e.g. $4-5
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Compare to What's Sold!Compare to What's Sold!
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Original vs Print Price DynamicsOriginal vs Print Price Dynamics
Print Price = $XOriginal Price = $2-5X
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Charge the Same or a Little LessCharge the Same or a Little Less
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When to Increase PricesWhen to Increase Prices
+10 – 25% / year
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Leave Room to Negotiate Down!
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Online Pricing Issues
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Approval, Refund & Return PoliciesApproval, Refund & Return Policies
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BeConfident!
BeConfident!
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Thank You!Thank You!
Questions?
Rochelle [email protected] ArtSites.ca/workshops/2014-04-26
Questions?
Rochelle [email protected] ArtSites.ca/workshops/2014-04-26
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Links of InterestLinks of Interest● How to Present / Talk About Prices Online● How to Use PayPal Buttons on Your Website● Price Your Art Realistically
