1. Fullestop case Studies Snowboarder. com Scalable, Usable application @ FullEstop Rahul Mehta

2. How Grind TV Network A Leading Digital Media Publisher Networkutilized Fullestop for deploying state of art Price comparison Engine application Client: Grind TV- Solution needed- Price comparison engine for Snowboarder.com Location : California Industry : Online Media Quick Read: Grind Networks is a leading digital enthusiast media publisher. Each month, their owned-and-operated online properties attract more than eight million visits, and their branded video content generates more than sixty million streams across a syndication network. They are dedicated to building a platform for publishing profitable enthusiast media properties that deliver exceptional content, facilitate meaningful community interaction, and help enthusiasts make purchase decisions related to their real-world passions and interests. In all, GrindTv Network is a company which understands the web extremely well. They have properties like GrindTV.com, ridemonkey.com, Motocross.com, Skateboard.com and now Snowboarder.com Fullestop Team was contracted by Grind TV to deploy a top of the line price comparison engine. The brief was simple- the project was not. Develop a system architecture that supports scalability, robustness and high performance. Develop protocols and sophisticated algorithms for importing and processing data-feeds easily and securely from an unlimited retail partners in real-time. Develop product normalization software for uniform representation of products data in the system and database. Develop site admin functions to facilitate day-to-day site operations and automated triggers for real-time updates.

3. Develop web services / API to extend the web application and to support qualified retailers utilizes the data and services easily. Develop front end based on web service architecture and wireframes/mock ups Product Reviews and Ratings algorithms Complex reporting systems with graphics support to present statistics with a wide range of parameters. Deploy Quality Score/Bidding system algorithms. Deploy Alpha/Beta testing mechanisms to allow for validating front end UI upgradations. Develop access panels for qualified individual retailers to access their own data and statistical reports to measure their products performance with a multitude of parameters. Design the architecture to support SEO Fullestop achieved the objectives by giving attention to challenges, understanding and realizing the key areas to work on, deploying best technologies to support the idea and committed efforts. The result was extremely fast loading website, dependable operations and aesthetic feel. The Challenge: The key challenge was to design the system to be able to port data quickly from multitudes of partner websites within a fraction of a second. The database was to be designed to allow for 1000s products to be ported and compared in real time and deliver this information in real time to the user. Fullestop had to look at creative and unique ways to optimize code, SQL queries so that the website could be lightning quickly. The Campaign: Fullestop started exploring the best technologies and researched on integrating them into one single powerful system. Advanced optimization techniques were deployed along with highly refined code and database tricks to achieve a high performance platform for the website. We adopted the popular design patterns and selected the framework that supported the level of reliability and quality. Developed complex algorithms to process everything from Feed import to Feed normalization, and display the data to user in real-time. Worked on several optimization techniques to handle the load of data generating every minute which included distributed memory object caching system to speed up the web application by alleviating database load. Tested the application in various uses scenarios.

4. The Results: High performance application that supported both scalability and robustness Reliable operations with precision Integration of best technologies High ROI Dave had this to comment on project completion FulleStop exceeded our expectations in every way possible. They took a very complicated product and delivered it bug free, on time, and on budget. Fantastic team to work with, very responsive, and professional. Hire them.