What are the most popular technology brands and topics talked about in press

releases each month?

PRFilter Technology PR Rankings

March 2011

This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Top 3 Technology brands mentioned in press releases – March 2011

1st 2nd 3rd

• Microsoft and Facebook still occupy the top two positions with similar

activity levels to February 2011.

• Significant increase in releases mentioning Apple (48 per cent increase)

mainly due to iPad2 tie in releases.

• Google highest riser (up six positions to 5th) in the Top 10 with 50 per

cent more mentions in March 2011 compared to February 2011, bringing

mentions back in line with January 2011 levels.

• Nintendo a new entry (17th) due to tie in releases relating to launch of

3DS.

• Nokia and ZTE fall out of Top 25 post Mobile World Congress.

Highlights - Brands

This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Top 3 Technology topics/products mentioned in press releases – March 2011

1st 2nd 3rd

• Releases mentioning “cloud” technologies and “websites” still the most

popular with increases in activity levels in both cases.

• Releases mentioning “cloud” were back to 3.0x more popular than those

mentioning “social media”, the same level as in January 2011.

• iPad up to 5th with 92 per cent more activity reflecting iPad2 tie in

releases. iPad now the highest ranked product ahead of iPhone which

had similar levels of mentions to February 2011.

• Large number of releases relating to CTIA Wireless (22nd) held in March.

• New entry for Nintendo DS (45th) due to 3DS launch tie in releases.

• Other notable increases in mentions for “broadband” (+30 per cent),

“satellite” (+35 per cent) and new entry “ebooks” (+105 per cent)

Highlights – Topics/Products

cloud website app

Top 25 most mentioned Technology Brands in press releases

Notes on ranking methodology

• Based on 50,718 press releases from February 2011 and 64,995 press releases from March 2011 indexed by PRFilter.

• Brands must be mentioned in the first 20 terms used in the releases (excluding common words such as “a”, “the” etc) and must also appear more than once in the release.

• Brands can be mentioned in either their own releases or other companies’ releases.

• Where the number of mentions is the same their average prominence i.e. how near the start of the press release, is used as a tie breaker.

Ranking March 2011

This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Brand Mar Position Feb Position Movement

Microsoft 1 1 0

Facebook 2 2 0

Apple 3 5 2

Verizon 4 3 (1)

Google 5 11 6

Cisco 6 6 0

IBM 7 4 (3)

Amazon 8 13 5

Oracle 9 7 (2)

HP 10 8 (2)

Samsung 11 16 5

Intel 12 9 (3)

Sony 13 15 2

Sprint 14 22 8

Twitter 15 10 (5)

SAP 16 12 (4)

Nintendo 17 - New entry

BT 18 19 1

HTC 19 - New entry

Motorola 20 25 5

T Mobile 21 - New entry

Dell 22 18 (4)

Sage 23 21 (2)

EA 24 23 (1)

Ericsson 25 17 (8)

This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Top 25 most mentioned Technology Brands in press releases

Notes on ranking methodology

• Based on 50,718 press releases from February 2011 and 64,995 press releases from March 2011 indexed by PRFilter.

• Brands must be mentioned in the first 20 terms used in the releases (excluding common words such as “a”, “the” etc) and must also appear more than once in the release.

• Activity is a normalised score out of 100 with the March activity of the top brand – Microsoft –representing 100.

• Brands can be mentioned in either their own releases or other companies’ releases.

• Where the number of mentions is the same their average prominence i.e. how near the start of the press release, is used as a tie breaker.

Relative activity March 2011

Brand Mar Activity Feb Activity % Change

Microsoft 100 99 1%

Facebook 87 93 -6%

Apple 71 48 48%

Verizon 58 76 -23%

Google 49 33 50%

Cisco 47 45 5%

IBM 44 49 -10%

Amazon 37 30 25%

Oracle 33 44 -25%

HP 33 41 -19%

Samsung 31 28 13%

Intel 29 38 -23%

Sony 27 29 -7%

Sprint 26 18 45%

Twitter 26 35 -27%

SAP 25 31 -19%

Nintendo 23 13 82%

BT 21 23 -12%

HTC 21 14 53%

Motorola 20 15 32%

T Mobile 18 N/A N/A

Dell 18 24 -24%

Sage 18 18 0%

EA 17 17 2%

Ericsson 17 26 -33%

Top 50 most mentioned Technology topics/products in press releases

Notes on ranking methodology

• Based on 50,718 press releases from February 2011 and 64,995 press releases from March 2011 indexed by PRFilter.

• Topics or products must be mentioned in the first 20 terms used in the releases (excluding common words such as “a”, “the” etc) and must also appear more than once in the release.

• Where the number of mentions is the same their average prominence i.e. how near the start of the press release, is used as a tie breaker.

Ranking March 2011

This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Topic/Product Mar Position Feb Position Movement

cloud 1 1 0

website 2 2 0

app 3 4 1

wireless 4 3 (1)

iPad 5 14 9

iPhone 6 5 (1)

social media 7 6 (1)

broadband 8 9 1

Android 9 7 (2)

LED 10 12 2

data center/centre 11 13 2

smartphone 12 8 (4)

tablet 13 17 4

semiconductor 14 11 (3)

email 15 18 3

satellite 16 20 4

PC 17 16 (1)

cloud computing 18 22 4

server 19 15 (4)

social network 20 19 (1)

CRM 21 24 3

CTIA Wireless 22 - New entry

HD 23 21 (2)

LTE 24 10 (14)

backup 25 32 7

GPS 26 23 (3)

Mac 27 30 3

mobile broadband 28 40 12

mobile app 29 45 16

open source 30 29 (1)

mobile phone 31 36 5

wi fi 32 25 (7)

ERP 33 33 0

ethernet 34 28 (6)

digital media 35 35 0

search engine 36 38 2

iPhone app 37 44 7

SEO 38 39 1

DVD 39 41 2

mobile application 40 43 3

mobile device 41 26 (15)

VOIP 42 48 6

video game 43 46 3

Blackberry 44 37 (7)

Nintendo DS 45 - New entry

Data management 46 - New entry

ebook 47 - New entry

iPod 48 48 0

VMware 49 34 (15)

iTunes 50 - New entry

Top 50 most mentioned Technology topics/products in press releases

Notes on ranking methodology

• Based on 50,718 press releases from February 2011 and 64,995 press releases from March 2011 indexed by PRFilter.

• Topics or products must be mentioned in the first 20 terms used in the releases (excluding common words such as “a”, “the” etc) and must also appear more than once in the release.

• Activity is a normalised score out of 100 with the March activity of the top topic – cloud –representing 100.

• Where the number of mentions is the same their average prominence i.e. how near the start of the press release, is used as a tie breaker.

Relative activity March 2011

This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Tech/Product Mar Activity Feb Activity % Change

cloud 100 94 7%

website 95 84 13%

app 82 70 17%

wireless 81 73 11%

iPad 45 23 92%

iPhone 43 42 2%

social media 34 40 -15%

broadband 33 26 30%

Android 27 33 -18%

LED 25 24 5%

data center/centre 23 23 -2%

smartphone 22 30 -26%

tablet 19 18 6%

semiconductor 19 24 -23%

email 19 17 8%

satellite 18 13 35%

PC 17 20 -15%

cloud computing 17 12 36%

server 16 21 -21%

social network 13 16 -18%

CRM 13 11 11%

CTIA Wireless 13 1 846%

HD 12 12 -6%

LTE 11 25 -54%

backup 11 9 27%

GPS 11 12 -10%

Mac 10 10 8%

mobile broadband 10 8 32%

mobile app 10 6 60%

open source 10 10 -1%

mobile phone 10 8 22%

wi fi 9 11 -19%

ERP 9 8 6%

ethernet 9 10 -15%

digital media 9 8 6%

search engine 8 8 -2%

iPhone app 8 6 19%

SEO 8 8 -3%

DVD 7 7 4%

mobile application 7 7 9%

mobile device 7 11 -33%

VOIP 7 6 16%

video game 6 6 3%

Blackberry 6 8 -24%

Nintendo DS 6 3 89%

Data management 6 4 34%

ebook 6 3 105%

iPod 5 5 10%

VMware 5 8 -43%

iTunes 4 4 26%

Contact details

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Adam ParkerChief executive, RealWire@AdParkeradam@realwire.comM: 07810 837193

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