What are the most popular technology brands and topics talked about in press

releases each month?

PRFilter Technology PR Rankings

February 2011

This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Top 3 Technology brands mentioned in press releases – February 2011

1st 2nd 3rd

• Releases mentioning Microsoft and Facebook were around twice as

frequent as those mentioning Apple (ranked 5th).

• Only 21 (11%) of the 190 prominent mentions of Microsoft related to

Microsoft press releases.

• Twitter highest riser in Top 10 with 45% more mentions in February

2011 compared to January 2011.

• Ericsson, Nokia and ZTE mentions up significantly due to Mobile World

Congress.

• Significant reductions in releases mentioning Apple (-38%), Intel (-48%)

and Google (-30%).

Highlights - Brands

This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Top 3 Technology topics/products mentioned in press releases – February 2011

1st 2nd 3rd

• Releases mentioning “cloud” technologies were 2.3x more frequent as

those mentioning “social media” (ranked 6th) this was down from 3.0x in

January 2011.

• Releases about new or existing “websites” still very popular despite

questionable interest on the part of journalists and bloggers.

• The highest ranked product is the iPhone, followed by the iPad though

mentions of this are down (-37%) perhaps reflecting the calm before

March’s iPad2 storm.

• Some notable increases in mentions of Android (+19%), social media

(+43%) and data centres/centers (+21%).

• Mobile World Congress related increases seen in mentions of LTE

(+30%) and NFC (+196%).

Highlights – Topics/Products

cloud website wireless

Top 25 most mentioned Technology Brands in press releases

Notes on ranking methodology

• Based on 43,989 press releases from January 2011 and 50,718 press releases from February 2011 indexed by PRFilter.

• Brands must be mentioned in the first 20 terms used in the releases (excluding common words such as “a”, “the” etc) and must also appear more than once in the release.

• Brands can be mentioned in either their own releases or other companies’ releases.

• Where the number of mentions is the same their average prominence i.e. how near the start of the press release, is used as a tie breaker.

Brand Feb Position Jan Position Movement

Microsoft 1 2 1

Facebook 2 3 1

Verizon 3 1 (2)

IBM 4 10 6

Apple 5 4 (1)

Cisco 6 7 1

Oracle 7 6 (1)

HP 8 15 7

Intel 9 5 (4)

Twitter 10 20 10

Google 11 9 (2)

SAP 12 16 4

Amazon 13 14 1

Canon 14 17 3

Sony 15 13 (2)

Samsung 16 8 (8)

Ericsson 17 31 14

Dell 18 19 1

BT 19 26 7

ZTE 20 37 17

Sage 21 27 6

Sprint 22 11 (11)

Qualcomm 23 22 (1)

Motorola 24 23 (1)

Nokia 25 33 8

Ranking February 2011

This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Top 25 most mentioned Technology Brands in press releases

Notes on ranking methodology

• Based on 43,989 press releases from January 2011 and 50,718 press releases from February 2011 indexed by PRFilter.

• Brands must be mentioned in the first 20 terms used in the releases (excluding common words such as “a”, “the” etc) and must also appear more than once in the release.

• Activity is a normalised score out of 100 with the February activity of the top brand – Microsoft – representing 100.

• Brands can be mentioned in either their own releases or other companies’ releases.

• Where the number of mentions is the same their average prominence i.e. how near the start of the press release, is used as a tie breaker.

Relative activity February 2011

Brand Feb Activity Jan Activity % Change

Microsoft 100 96 4%

Facebook 94 81 16%

Verizon 76 96 -21%

IBM 49 43 15%

Apple 48 78 -38%

Cisco 45 48 -6%

Oracle 45 60 -26%

HP 42 29 43%

Intel 38 72 -48%

Twitter 35 24 45%

Google 33 47 -30%

SAP 31 29 9%

Amazon 30 33 -8%

Canon 29 27 8%

Sony 29 33 -10%

Samsung 28 47 -41%

Ericsson 26 13 107%

Dell 24 24 0%

BT 24 18 35%

ZTE 19 6 221%

Sage 18 16 12%

Sprint 18 36 -49%

Qualcomm 16 19 -16%

Motorola 15 19 -21%

Nokia 15 11 40%

Topic/Product Feb Rank Jan Rank Movement

cloud 1 3 2

website 2 1 (1)

wireless 3 2 (1)

app 4 4 0

iPhone 5 5 0

social media 6 9 3

Android 7 10 3

smartphone 8 11 3

broadband 9 8 (1)

LTE 10 19 9

semiconductor 11 7 (4)

LED 12 12 0

data center/centre 13 18 5

iPad 14 6 (8)

server 15 16 1

PC 16 14 (2)

tablet 17 13 (4)

email 18 17 (1)

social network 19 24 5

satellite 20 25 5

HD 21 15 (6)

cloud computing 22 20 (2)

GPS 23 23 0

CRM 24 22 (2)

wi fi 25 32 7

mobile device 26 30 4

information/info security 27 61 34

ethernet 28 41 13

open source 29 36 7

Mac 30 21 (9)

mobile operator 31 73 42

backup 32 35 3

ERP 33 44 11

VMware 34 57 23

digital media 35 29 (6)

mobile phone 36 38 2

Blackberry 37 53 16

search engine 38 28 (10)

SEO 39 33 (6)

mobile broadband 40 27 (13)

DVD 41 31 (10)

NFC 42 72 30

mobile application 43 40 (3)

iPhone app 44 39 (5)

mobile app 45 34 (11)

video game 46 49 3

social game 47 55 8

iPod 48 26 (22)

Microsoft dynamics 49 56 7

LCD 50 47 (3)

Top 50 most mentioned Technology topics/products in press releases

Notes on ranking methodology

• Based on 43,989 press releases from January 2011 and 50,718 press releases from February 2011 indexed by PRFilter.

• Topics or products must be mentioned in the first 20 terms used in the releases (excluding common words such as “a”, “the” etc) and must also appear more than once in the release.

• Where the number of mentions is the same their average prominence i.e. how near the start of the press release, is used as a tie breaker.

Ranking February 2011

This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Topic/Product Feb Activity Jan Activity % Change

cloud 100 90 12%

website 90 105 -14%

wireless 78 94 -17%

app 75 85 -12%

iPhone 45 54 -18%

social media 43 30 42%

Android 35 29 19%

smartphone 32 29 10%

broadband 27 35 -22%

LTE 27 21 30%

semiconductor 26 37 -30%

LED 25 28 -11%

data center/centre 25 21 21%

iPad 25 40 -37%

server 22 22 2%

PC 22 26 -17%

tablet 19 26 -28%

email 19 22 -14%

social network 17 14 22%

satellite 14 14 1%

HD 13 22 -41%

cloud computing 13 16 -19%

GPS 12 14 -12%

CRM 12 16 -23%

wi fi 12 11 16%

mobile device 12 11 5%

information/info security 12 5 141%

ethernet 11 8 37%

open source 11 10 11%

Mac 10 16 -36%

mobile operator 10 2 290%

backup 9 10 -8%

ERP 9 8 17%

VMware 9 5 63%

digital media 9 11 -23%

mobile phone 9 8 4%

Blackberry 9 6 44%

search engine 8 11 -27%

SEO 8 10 -19%

mobile broadband 8 12 -34%

DVD 8 11 -30%

NFC 7 2 196%

mobile application 7 8 -9%

iPhone app 7 8 -15%

mobile app 7 10 -33%

video game 7 6 4%

social game 5 6 -7%

iPod 5 13 -59%

Microsoft dynamics 5 6 -13%

LCD 5 7 -34%

Top 50 most mentioned Technology topics/products in press releases

Notes on ranking methodology

• Based on 43,989 press releases from January 2011 and 50,718 press releases from February 2011 indexed by PRFilter.

• Topics or products must be mentioned in the first 20 terms used in the releases (excluding common words such as “a”, “the” etc) and must also appear more than once in the release.

• Activity is a normalised score out of 100 with the February activity of the top topic – cloud – representing 100.

• Where the number of mentions is the same their average prominence i.e. how near the start of the press release, is used as a tie breaker.

Relative activity February 2011

This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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