Prezi 1
4
Pert a manger 1 Transcript of Pret-A-Manger Presentation The Marketplace Economy/Standard of Living: Economic state will always determine whether people are willing to spend Poor Economy = less likely to spend Thriving Economy = willing to purchase upscale lunch Competition: Pret eliminates more than half of the competition with their high standard of customer service, charity, and all-natural fresh food options. Technology: Keeping up with advancements in front and back of house. Easy accessibility = key to customer satisfaction Ie: Seamless, Delivery.com Political Environment: Imported coffee from Ethiopia to support their economy Design the stores to cater to recycling Donating food to City Harvest As a Product Location: Areas of high traffic within belts where business class people are in abundance Packaging/Ingredients: Material reduction (small, compact packaging) 96% of all packaging is recyclable and biodegradeable Handmade, all-natural food Health and quality turn into a reality Service/Appearance: Pret evaluates off of their employees in order to gain effective labor. Employee's aim to alter a consumer's personal state and make them feel good about their choice. Aim to appear organized and clean
description
Presentaion
Transcript of Prezi 1
Pert a manger 1
Transcript of Pret-A-Manger PresentationThe Marketplace Economy/Standard of Living:Economic state will always determine whether people are willing to spendPoor Economy = less likely to spendThriving Economy = willing to purchase upscale lunch
Competition:Pret eliminates more than half of the competition with their high standard of customer service, charity, and all-natural fresh food options.
Technology:Keeping up with advancements in front and back of house.Easy accessibility = key to customer satisfaction Ie: Seamless, Delivery.com
Political Environment:Imported coffee from Ethiopia to support their economyDesign the stores to cater to recyclingDonating food to City Harvest As a Product Location:Areas of high traffic within belts where business class people are in abundance
Packaging/Ingredients:Material reduction (small, compact packaging)96% of all packaging is recyclable and biodegradeableHandmade, all-natural foodHealth and quality turn into a reality
Service/Appearance:Pret evaluates off of their employees in order to gain effective labor.Employee's aim to alter a consumer's personal state and make them feel good about their choice.Aim to appear organized and cleanSimple, professional logo to relate to their business professional target market FEEL GOOD.LOOK GOOD.EAT PRET. The Pret Consumer Attitudes/Personality
Values positivityAppreciates value and efficiencyValues the environmentCognitive behaviors/C-types very important
Lifestyle/IncomeCleanSocially and environmentally conciousBusiness class professionals prefer quality over less healthy, convenient optionsPret feeds into its target markets income level Demographics Single or MarriedWith or without childrenBetween the ages of 27-37Making no less than $35,000 annuallyNo less than a bachelors degree Psychographics "Sophisticated" - Prefer to balance their career with life experiences.They put their career firstHigh achieversSteady work and fitness regimenCare about their physical/personal appearance 2013 Advertising Campiagn Pret-A-Manger SWOT Analysis Strengths:All-natural/ fresh productsFriendly/ Efficient staffFast; Customers are highly concentrated in target areas and have money to spend on quality food options
Weaknesses:Slightly higher prices than competitorsOnly pre-packaged itemsTarget clientele is very specific
Opportunites:Turn one time customers into repeat customersStore locations are strategically placed which can help focus the marketing efforts on ideal consumer
Threats:Increasing number of competitors
Limited menu choices compared to competition KEY FACTConsumers in the target market are faced with numerous options for lunch, some that even offer similiar quality and speed as Pret. The consumer must be given a reason to return frequently
HOW CAN WE ADDRESS THIS?Make Pret-A-Manger a "feel-good" experience, rather than simply a quick and healthy lunch option WHAT IS THE PRODUCT/SERVICE REALITY:
Ready to eat fast food optionOffers fresh foodIs an environmentally friendly optionQuick and Easy
PERCEPTION:
High end fast foodPre-made options Geographics The Competitive Consumer Benefit Consumers in the target market will not only satisfy their desire for speed and quality, but will also satisfy their desire to maintain a positive state of mind and feel-good vibe. COMMUNICATION OBJECTIVE A. Main Point- Consumers will feel not only physically, but emotionally due to Pret's environment
B. Action To Be Taken- Customers will be drawn to an environment that will make their day more enjoyable. They will also become addicted to the experience and return regularly. Large Cities (NYC, Chicago, etc;)Areas with high volume of business Media Patterns News stationsNewspapersSocial Media PlatformsWord-of-mouth from people of like interests The Support Pret-A-Manger screens their employees based on personality and the energy these individuals give off to those around them. Pret does this to the point where complaints have been raised that their employee standards are too high for the job description Target Market Incentive Statement To business professionals, Pret-A-Manger is the high-end fast food that will leave you feeling better than when you arrived. Not only because of our fresh products, but because of our positive environment BRAND PERSONALITY Fresh, quality,
feel-good experience MANDATORIES Fresh (food), Positive (people) MEDIA OBJECTIVES Use an aggresive advertising campaign to increase awareness about what Pret-A-Manger has to offer other then top quality, fresh, and timely lunch options. Focus on the positive characteristics of the Pret employees and the energy the Pret experience will provide.
