Prezentare ford kuga
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NOUL FORD KUGA
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SMART
UTILITY
VEHICLE
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KPMG GLOBAL AUTOMOTIVE SURVEY 2013
Tarile in curs de dezvoltare isi doresc autoturisme mai mari si mai luxoase
In tarile mature trend-ul este de downsizing, in timp ce in tarile emergente/in curs de dezvoltare,
SUV-uri reprezinta un adevarat “boom”
Dezvoltarea de noi produse si tehnologii sunt cheia pentru succesul in urmatorii 5 ani
Consumatorii sunt in cautarea unor autoturisme mai eficiente si mai durabile, pentru a reduce costurile
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NOUL FORD KUGA vs VECHIUL KUGA
Interior sofisticat
Design kinetic
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DIMENSIUNI (mm) Noul Ford Kuga
Kuga DIFERENTA
Lungime totala 4524 4443 81
Ampatament 2690 2690 0
Latime (fara oglinzi) 1838 1842 -4
Inaltime 1702 1710 -8
Inaltimea interioara la nivelul capului
1013 1008 5
Spatiu picioare 1096 1057 39
Capacitate portbagaj (randul 1)/L
1653 1405 248
Capacitate portbagaj (randul 2)/L
456 410 46
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NOUL FORD KUGA – Design exterior
"C520 a fost o provocare din punct de vedere design, pentru ca a inlocuit doua icon-uri Ford: Ford Kuga, si Escape".
Stefan Lamm,Exterior Chief Designer
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Capota sculptata Linii proeminente Grila inferioara
trapezoidala mare Faruri curbate
Grila trapezoidala inferioara impartita in 3 sectiuni
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Profil lateral cu forma sculpturala
Relief lateral dinamic
Pasaje roti proeminente
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Profil spate impunator cu aspect mai robust
Forma simplificata a hayonului
Difuzor spate distinctiv Lampi de pozitie curbate in
doua parti
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NOUL FORD KUGA – Culori disponibile
Culori ne-metalizate Culori metalizate
Frozen White Blazer Blue Ginger Ale Burnish Glow Moondast Silver
Ink Blue Panther Black Sterling Grey
Ice White
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FILM 1
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“Culorile si materialele au fost alese pentru a crea la interior sentimentul de robustete ".
Ruth Pauli,Colours and Material
NOUL FORD KUGA – Design interior
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NOUL FORD KUGA – Design interior
Pozitie inalta pe scaun pentru o vedere excelenta
Scaune ajustabile cu nivel ridicat de confort
Coloana de directie ajustabila axial si vertical pe 4 directii
Priza 12 V in consola centrala
Conector USB sau mufa de conectivitate m
Spatii generoase de depozitare
Guri de ventilatie pentru randul 2 de scaune in spatele consolei
Scaun sofer si pasager reglabile
Scaune fata sport
Interior re-stilizat, cu materiale de calitatea premium
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FILM 2
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NOUL FORD KUGA – TEHNOLOGII INTELIGENTE
BLIS
SYNC cu Emergency
Assist
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SMART - Sistem automat de deschidere a portbagajuluiSistem automat de deschidere a portbagajului
Portbagajul se deschide & inchide automat Prin actionarea senzorilor de miscare Prin actionarea butonului de pe consola centrala Prin actionarea telecomenzii
Avantaj client: • Acces facil & intuitiv la portbagaj • Incarcarea usoara a bagajelor
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FILM 3
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SMART - Sistem Inteligent AWDSistem Inteligent AWD
Modul AWD controlat electric Determina & ajusteaza automat cuplul necesar fiecarei punti Accelerația laterală - determină sarcina care acționează asupra
vehiculului Determina viteza de rasucire laterala din fata catre spate
Avantaj client: Siguranta condusului indiferent de carosabil Manipulare usoara a autoturismului Economie de combustibil (cuplul este ajustat functie de nevoi) Adaptabilitate usoara, fara interventia soferului
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AWD foloseste algoritmi mai performanti & optimzati Sistem intuitiv monitorizeaza situatia in care se afla masina La viteze sub 30 km/h scopul principal al AWD este de a
imbunatati/maximiza tractiunea Cuplul poate fi distribuit pana la 100% catre puntea fata/spate
PTU
Cuplu AWD
SMART - Sistem Inteligent AWDSistem Inteligent AWD
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FILM 4
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SMART – Adaptive Cruise Control cu Forward Alert/CameraAdaptive Cruise Control cu Forward Alert/Camera
Forward Allert ofera o atentionare sonora si vizuala in cazul riscului
de coliziune cu un autoturism din fata Sistemul foloseste senzori radar, care ajuta la pastrarea distantei
fata de autoturismul din fata
Avantaj client: Siguranta deplina a pasagerilor Confort crescut la volan
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SMART – SYNC cu Emergency AssistSYNC cu Emergency Assist
SYNC Gen 1 este platforma de conectivitate globala care
inlocuieste BT/VC Disponibil in 9 limbi europene
Sistemul de Asistenta in caz de urgentaSuna automat la 112Comunicare in timp real cu operatorulDisponibil in peste 30 de tariDisponibil in romanaGratis, fara abonament
GERMANIA ROMANIA
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NOUL FORD KUGA – SIGURANTA SI CONFORT
Structura ranforsata cu otel de inalta
rezistanta
Active City Stop
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SAFETY - Protectie anti-rasturnareProtectie anti-rasturnare Mentine stabilitatea vehiculului in situații periculoase de conducere
sau cand se fac manevre de evitare pe carosabil alunecos Blocheaza rotile care pericliteaza stabilitatea autoturismului Foloseste senzori care calculeaza de 100 de ori pe secunda
stabilitatea autoturismului
Avantaj client: Siguranta deplina a
pasagerilor Confort crescut la volan
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SAFETY - Controlul stabilizarii remorcii Controlul stabilizarii remorcii
Imbunatateste siguranta in timpul tractarii Senzorii ESP identifica oscilatia, reducand treptat viteza
Prin reducerea puterii motorului Prin aplicarea franei
Avantaj client: Siguranta deplina a pasagerilor & bunurilor Confort crescut la volan
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DINAMICA CONDUSULUI
Ford ECO Mode
Transmisie Powershift
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Torque Vectoring Control Torque Vectoring Control
Optimizeaza cuplul motorului distribuit fiecarei roti fata Reduce subvirarea, imbunatatind manevrabilitatea si stabilitatea in
curbe Imbunatateste tractiunea pe carosabil umed, cu interventie redusa
a ESP-ului Sistem imbunatatit pentru AWD = Sistemul eDCC eDCC controleaza distributia cuplului intre cele doua roti fata si
intre cele doua punti
Avantaj client:Siguranta si stabilitate Consum redus al combustibilului Menavrabilitate imbunatatita
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Nivelul de zgomot Nivelul de zgomot Imbunatatirea zgomotului la interior: Structura caroseriei mai solida cu 20%Oglinzi exterioare optimizate aero-acustic Amortizoare cu design nou si optimizate Materiale interioare imbunatatite calitativ pentru absorbirea sunetului Rigiditatea la torsiune imbuntataita cu 40%Izolarea crescuta a sasiului
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Gama de motorizari
Motorizari pe benzina
1.6 l EcoBoost Start-Stop 150 CP, M6 2WD 1.6 l EcoBoost 182 CP, Automata/6 4WD
Motorizari diesel: 2.0 TDCi 140 CP, M6/Powershift 4WD2.0 TDCi 163 CP, Powershift 6 4WD
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MotorizareaMotorizarea 1.6 l EcoBoost1.6 l EcoBoost
Caracteristici motor: Turbocompresor si injectie directa Distributie variabila supapelor de admisie si evacuare (tehnologie Ti-VCT)Tehnologie Start/Stop
Avantaj client: Cuplu mare Reacţie excepţională Economie de combustibil excepţională Emisii foarte reduse
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Motorul Ford 1.6l Ecoboost 150 CP: Curba Putere
RPM
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Motorul Ford 1.6l Ecoboost 182 CP: Curba Putere
RPM
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6,7 7,6 6,8
CONSUM MEDIU Kuga Tiguan ix35
Impactul tehnologiilor asupra consumului - benzina
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EMISII CO2 Kuga Tiguan ix35
154 178 158
Impactul tehnologiilor asupra emisiilor C02 - benzina
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NOUL FORD KUGA
vs. competitori
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SMART
UTILITY
VEHICLE
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COMPETITIE
VS
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Tehnologie Kuga Tiguan ix35
ACC cu Forward Camera x xSYNC cu Emergency Assistance x xHayon "Hands free" x xSistem Inteligent AWD xSistem Avertizare sofer xActive Park Assist Lane Keeping Aid/ Lane Departure Aid xBLIS xHLA Protectie anti-rasturnare x xControlul stabilizarii remorcii xTorque Vectoring Control x xActive City Stop x x
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DEKRA Reliability Report
Fara defecte relevante
96,3% 91% 91.3% 90,4%
Defecte usoare
2,1% 4,8% 6,4% 7,2%
Defecte considerabile
1,6% 4,2% 2,3% 4,1%
DEKRA comments:The Ford Kuga is very welcome at DEKRA anytime. It stands out in all assemblies with
top scores, which makes the little Ford the winner in the SUV vehicle class.
Kuga X3 CRV RAV4
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Obiective strategice
Tehnologie accesibila
Transparenta
Consistenta
Simplificare
Imbunatatirea valorii reziduale
Perceptia de brand
Strategia de valoare
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Strategia de Vanzare
Pilonii Strategiei Valoare
Pretul de comunicare = Pretul de Tranzactie(model de volum cu echipament inclus)
Usor / Memorabil / Rotunjit / Consistent(Diferente de pret multiplu de 250€ )1500 Titanium
Pachete oferite gratis 100% pentru Trend si pentru Titanium
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PRET COMUNICARE
PRET TRANZACTIE
- - - VANZARI SCAZUTE VS. TRAFIC
Strategia de Vanzare
STRATEGIA DE VALOARE FORD
PRET COMUNICARE
PRET TRANZACTIE=
+++ VANZARI CRESCUTE VS. TRAFIC
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Strategia de Vanzare: FORD
ADDED
VALUE
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€ 24,800€ 3.750
+ € 1,500 pentru Titanium+ € 1,500 pentru Powershift
1.6 150CP M6 2WD
1.6 180CP Auto 4WD
2.0 TDCi 140PS M62WD
2.0 TDCi 140PS M64WD
2.0 TDCi 163PS M64WD
€ 1.500
€ 750
€ 1.500
Kuga– Strategia de simplificare
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Kuga– Strategia de showroom
24,800 €(pret lista) +
1,500 €(Pachetul Trend)
26,300 €
- 1,500 €(Pachet Trend)
- 1,500 €(Ford Value)
- 500 €(Ford Extra
Launch support)
- 850 €(Dlr. Contribution)
=
21,950 €(pret tranzactie)
Kuga Trend 1,6 l EcoBoost 150 CP 2WD, M6
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Kuga Titanium 2.0 TDCi 140 CP, M6
29,300 €(pret lista) +
3,000 €(Pachetul Titanium)
32,300 €
- 3,000 €(Pachet Titanium)
- 1,500 €(Ford Value)
- 850 €(Dlr. Contribution)
=
26,950 €(pret tranzactie)
Kuga– Strategia de showroom
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FILM 5
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NOUL FORD KUGA
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SMART
UTILITY
VEHICLE Q&A
MULTUMESC!