Preview of presentation for Baltimore Parlay, Sept 20, 2011
-
Upload
mike-lee -
Category
Technology
-
view
796 -
download
1
description
Transcript of Preview of presentation for Baltimore Parlay, Sept 20, 2011
![Page 1: Preview of presentation for Baltimore Parlay, Sept 20, 2011](https://reader033.fdocuments.us/reader033/viewer/2022061110/54523d9caf795971518b7c5f/html5/thumbnails/1.jpg)
TITLE SLATE
One Mobile App per Older American Building AARP’s Distributed Digital Presence
By Mike Lee Baltimore Parlay, September 20, 2011
v.1p
PresentationPreview
PresentationPreview
![Page 2: Preview of presentation for Baltimore Parlay, Sept 20, 2011](https://reader033.fdocuments.us/reader033/viewer/2022061110/54523d9caf795971518b7c5f/html5/thumbnails/2.jpg)
AARP Building
The Ship To Steer…
![Page 3: Preview of presentation for Baltimore Parlay, Sept 20, 2011](https://reader033.fdocuments.us/reader033/viewer/2022061110/54523d9caf795971518b7c5f/html5/thumbnails/3.jpg)
3Push Content Out
Influential Blogs
Central source ofAARP content, tools and services
AARP.org
Facebook, Twitter and on other social networksCollaborator /
Partner Web Sites
Mobile Devices and
Platforms
AARP.org Distributed Presence
AARP.org Distributed Presence
![Page 4: Preview of presentation for Baltimore Parlay, Sept 20, 2011](https://reader033.fdocuments.us/reader033/viewer/2022061110/54523d9caf795971518b7c5f/html5/thumbnails/4.jpg)
Content shouldn’t cascade
TV+Radio
Web
Mobile
API
XML
Duct tape & spit
Source
Source
Source
Channel Integration Is Messy
![Page 5: Preview of presentation for Baltimore Parlay, Sept 20, 2011](https://reader033.fdocuments.us/reader033/viewer/2022061110/54523d9caf795971518b7c5f/html5/thumbnails/5.jpg)
AARP Building
Parts Of A iOS Flagship App5
APIs:
•Latest videos from Brightcove CMS
•Bit.ly
Onboard the app:
•Site channels in topic button
•Save clippings
•Dial call center
•Flurry tracking code
Web site components:
•Feed of latest WCMS articles (JSON)
•Popular articles
•Member login and card
![Page 6: Preview of presentation for Baltimore Parlay, Sept 20, 2011](https://reader033.fdocuments.us/reader033/viewer/2022061110/54523d9caf795971518b7c5f/html5/thumbnails/6.jpg)
Text
6 Arriving At A Content Strategy
![Page 7: Preview of presentation for Baltimore Parlay, Sept 20, 2011](https://reader033.fdocuments.us/reader033/viewer/2022061110/54523d9caf795971518b7c5f/html5/thumbnails/7.jpg)
m.AARP.org Wireframes
AARP Mobile Site On Feature Phones7
![Page 8: Preview of presentation for Baltimore Parlay, Sept 20, 2011](https://reader033.fdocuments.us/reader033/viewer/2022061110/54523d9caf795971518b7c5f/html5/thumbnails/8.jpg)
Catching Up On Documentation8
![Page 9: Preview of presentation for Baltimore Parlay, Sept 20, 2011](https://reader033.fdocuments.us/reader033/viewer/2022061110/54523d9caf795971518b7c5f/html5/thumbnails/9.jpg)
mHealth Gap
Age
High
Why Mobile At AARP?The mHealth Gap for Older Americans
Low
Those who need mobile technology the most use it the least.
• 4/5 of 50+ suffer at least one chronic illness
• Half of 65-74 have 2-4 chronic conditions
mHealthGap
Incidence of Chronic Illness
Use of Mobile
Devices
Engagement Isolation
9
![Page 10: Preview of presentation for Baltimore Parlay, Sept 20, 2011](https://reader033.fdocuments.us/reader033/viewer/2022061110/54523d9caf795971518b7c5f/html5/thumbnails/10.jpg)
Vision
Twitter: @curiouslee