Prevention Culture International Experiences and …/media/Documents/Events/IOSH 2016...Prevention...

Prevention Culture – International

Experiences and Perspective

IOSH 2016 conference

London, 22 June 2016

Dr. Walter Eichendorf, German Social Accident Insurance (DGUV)

Important Megatrends

Technolocigal and

economical developments

(digitalization, globalization /

internationalization,…)

Demographic change Social changes

(diversity, sustainability,

work-life-balance,

migration…)

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London, 22 June 2016Dr. Walter Eichendorf, German Social Accident Insurance (DGUV) 2

Megatrends and their impact on work

• Relative decline of the importance of work

accidents

but

• Rising importance of psychological stress

• Increasing workload, time-pressure and

responsibiltiy

• Rising importance of occupational diseases

• Increasing importance of work-life-balance

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From Safety Culture to Prevention Culture

To effectively move towards the goal of

we need a Culture of prevention:

• Supervision and regulation are no longer the only solution

• Promote a preventive work safety and health culture for a

safe and healthy enterprise or organization

• Health and safety as an integral part of life and lifstyle

• Prevention as an integral part of work and life


International consensus on prevention culture

• Prevention should be an integral and “lived” part of culture

as an universal value

• The integral approach integrates health, safety and

wellbeing effectively to prevent accidents and

occupational diseases and improve the wellbeing of the

working population.

In this way, we can work safely, healthily and productively for

a lifetime.


Example: Korea – Promotion of prevention

culture

• Seoul Declaration in 2008 = milestone

for a worldwide prevention culture

• Zero-Accident campaign and OSH

Week

• Safety Culture Campaign now adapted

to have a holistic approach

• prevention culture index

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Hong Kong

• "Safe Community" is an integrated approach to occupational safety

and health promotion in Hong Kong, it aims to cultivate safety culture

in community level.

• Occupational safety culture index for Communities and employees

evaluate

• Community Awareness, Attitude and Knowledge towards

Occupational Safety and Health

• Awareness, Attitude, Attitudes towards company and Knowledge

of workplace Health and Safety

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Singapore‘s CultureSAFE Programme and

WSH2018

• Creation of a Work Safety Health (WSH) culture in companies by improving

competencies based on WSH culture

• Provides a national WSH culture model & index system – consistent

methodology for culture building & benchmarking

• Facilitate organisations to embark on a culture building via a 5-step

CultureSAFE cycle

• Promote a preventive WSH culture

for a safe operation

Vision: a safe and healthy workplace

for everyone!

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WORKPLACE HEALTH AND SAFETY CULTURE

in Australia

The goal is to create an effective workplace health and safety culture

through leadership, communication and training using systems,

symbols and behaviours.

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Campaign “Culture on prevention” in Germany -

Core message

“Safety and health are values for every individual,

organization and society as a whole. They are to

become an integral part of all actions.

Preventative action is worthwhile and

meaningful.”


New Campaign: „Culture of Prevention “ 2017-2026

Target Fields of operation Impact

Prevention pays…

• more health andsafety

• less sick leaf• improved

identification• successful

hr recruitment• improved quality• improved

corporate image• improved

operational business

Prevention as an Integral Part of all tasksembedded in enterprise goals; management systems

Leadershipleadship principles as part of the enterprise culture; healthpromoting leadership style

Communicationtransparency, respectfulness, information flow

Participationparticipation of employees in diagnosis/planning/evaluation ofmeasures

Fault Culturemaking mistakes and fault risks transparent; evaluation; deriving measures

Social climate/operational climatefairness among colleagues; supporting each other; respect

Health and Safetyintegrated asValues• people• organizations• society

• in education, at work, at voluntaryactivities

•as early as possibleand lifelong

•on peoples owninitiative


Fields of action

Overlaps and systemic effects

Prevention as an

integral part

Participation

Communication

Social climate

Error culture

within the concept:

• Meaning for the culture

of prevention

• Subgoals

• Specific examples for

operational activities and

indicators

Leadership


Activities

Goal: Not only to raise awareness, but

to change behavior sustainably

Specific tools and aids for the different target groups are needed:

• Good practice examples

• Qualification of all relevant target groups

• Corporate events, participation in trade shows

• Press and media work, advertisement, commercials,

Social Media, blogs

• Information material (Print, online, apps, …)

• ………

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Umbrella Campaign:Awareness raising for Sector Campaigns

Sector Campaigns: sector-related or target group-related approach

by Berufsgenossenschaften (BGs) and Unfallkassen (UKs)

Campaigning structure


Campaign runtime and dramaturgy


Internal preparation phase

• An analysis of the current prevention culture being lived out by the

DGUV, detection of needs for action

• Communication, information and participation of all members of DGUV

• Qualification of inspections and consultation staff, with regard to

expertise and methodologically in the context of the fields of action

• Participation of all stakeholders in the development and design of the

campaign


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[email protected]

Aurelius Augustinus

What you wish to kindle in others must

burn within yourself.

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