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![Page 1: Preventing Sexual Violence Using a Bystander Approach Sharyn J. Potter PhD, MPH Associate Professor Department of Sociology Co-Director, Prevention Innovations.](https://reader036.fdocuments.us/reader036/viewer/2022062305/56649cb55503460f949796fa/html5/thumbnails/1.jpg)
Preventing Sexual Violence Using a Bystander Approach
Sharyn J. Potter PhD, MPHAssociate Professor
Department of SociologyCo-Director, Prevention Innovations
University of New Hampshire
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Rape on US University Campuses*
• Public Health Issue• Economic Issue• Community Issue
* Over 25 years of incidence and prevalence studies beginning with research by Koss, Gidycz and Wisiewski published in 1987.
© 2014 University of New Hampshire. All Rights Reserved.
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Hypothetical Dear Parent Letter
© 2014 University of New Hampshire. All Rights Reserved. 3
USA UNIVERSITYAugust 3, 2014
Dear Parent of Incoming Male Student,
We regret to inform you that your son has a 1 in 5 chance of being held up at gun point.
We regret there is nothing that can be done…
Sincerely,
John SmithPresidentUSA University
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Recent U.S. Legislation to Address Sexual Violence on University and
College Campuses• 2011 Amendments to Title IX, Dear
Colleague Letter • Campus saVE Act• White House Task Force to Prevent
Students from Sexual Assault, Not Alone
© 2014 University of New Hampshire. All Rights Reserved.
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A Bystander Approach
© 2014 University of New Hampshire. All Rights Reserved. 5
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The Bringing in the Bystander® In-Person Prevention Program
A Prevention Workshop for Establishing a Community of Responsibility
• In-Person Program (2 versions)• Longer version: 2- or 3- Session Program (4.5
hours)• Shorter version: Single-session Program (90
minutes)
© 2014 University of New Hampshire. All Rights Reserved. 6
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The Know Your Power®Bystander Social Marketing Campaign
© 2014 University of New Hampshire. All Rights Reserved. 7
• The only bystander sexual violence prevention social marketing campaign that has been evaluated in both a college and military setting.
• Targeted images and collateral product that raises awareness about the problem of sexual and relationship violence and stalking.
• The campaign images model active bystander behaviors that target audience members can use.
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Developing Effective Prevention Strategies
Lessons from the development, dissemination and evaluation of the Know Your Power Bystander Social Marketing Campaign.
© 2014 University of New Hampshire. All Rights Reserved. 8
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Engage the Target Audience
© 2014 University of New Hampshire. All Rights Reserved.
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Specific Lessons Social Self-Identification
© 2014 University of New Hampshire. All Rights Reserved. 10
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Focus Group ExerciseExample of an Individual Response
© 2014 University of New Hampshire. All Rights Reserved.
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Copyright 13
Example of Campaign Administration and Evaluation
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Example of Centers for Disease Control (CDC) Funded Study
Comprehensive social marketing campaign at UNH for six week period
-Pretest/Posttest 11 x 17 Posters posted throughout campus and town Campus bus King Kong wraps Distribution of product to all first year students Bookmarks/Table Tents in dining halls Computer clusters
© 2014 University of New Hampshire. All Rights Reserved
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© 2014 University of New Hampshire. All Rights Reserved.
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How Do We Know It Works?
• Formative Evaluation • Pretest• Posttest• Follow-up
© 2014 University of New Hampshire. All Rights Reserved 22
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Know Your Power Bystander Social Marketing Campaign
Evaluation Results from 5 Campus Studies
• Social marketing changes attitudes.
• Changes in attitudes and behavior between pretest and posttest times.
• Importance of social self-identification.
• Dose matters (intentional & time limited).
• Effects maintained 5 weeks following
end of exposure.
• No backlash effect.
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Need Different Strategies
• One prevention dosage will not end perpetration and victimization.
© 2014 University of New Hampshire. All Rights Reserved 24
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Education Needs to Begin Before Students Enter College and University
© 2014 University of New Hampshire. All Rights Reserved 25
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Difficult Culture to Disseminate Prevention Messages
© 2014 University of New Hampshire. All Rights Reserved 26
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Thank You. Please contact me with any questions…
[email protected] J. Potter PhD, MPH
Associate ProfessorDepartment of Sociology
Co-Director, Prevention InnovationsUniversity of New Hampshire