Pretotyping primer 5
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Transcript of Pretotyping primer 5
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@Lionzan @PretotypeCo
Pretotyping Primer Series
What the Heck isPretotyping? #5
Leonardo ZangrandoEuropean Pretotyping Agitator
Pretotype.co.uk
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@Lionzan @PretotypeCo
A SAMPLING OF
PRETOTYPING TECHNIQUES
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@Lionzan @PretotypeCo
A marketing
entry point
for an
as-yet
undeveloped
idea
Fake Door
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@Lionzan @PretotypeCo
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@Lionzan @PretotypeCo
An inanimate
(or “dumb”)
artifact
acts as a proxy
for the real thing
Pinocchio
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@Lionzan @PretotypeCo
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@Lionzan @PretotypeCo
Simulate
with human power
a technology that
would take
too much money
or time to build
Mechanical Turk
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@Lionzan @PretotypeCo
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@Lionzan @PretotypeCo
A complete service
experience
without the
infrastructure
required by a
permanent solution
One Night Stand
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@Lionzan @PretotypeCo
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@Lionzan @PretotypeCo
Using an existing
product
or service
to pose
as the new offer
under test
Impersonator
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@Lionzan @PretotypeCo
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@Lionzan @PretotypeCo
The transition
from pretotyping
to prototyping
of the eventual
product
MVP
MinimumViable
Product
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@Lionzan @PretotypeCo
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@Lionzan @PretotypeCo
M.V.P.? ? ? ? ?
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@Lionzan @PretotypeCo
SIMPLYBRILLIANT! ! !
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@Lionzan @PretotypeCo
For more abouteach technique
SIGN UP on
Pretotype.Co.Uk/Techniques