DonorVoice presents:

Pretest Tool:

Get to rollout faster.

Realities of The New World • Cost per donor to acquire goes up • Massive competition

Current Live Testing Process • Biased (too much reliance on conventional wisdom) • Slow & Costly (A/B testing to infinity) • Inefficient (Throwing out baby with bath water) • Assumes homogeneity in target market • Lacks Innovation/Risk averse

The Problem

The Solution – A New Way to Test

• Feedback from target audience • Deceptively simple – let’s ask ‘em (how ask matters, a lot). • Behind scenes – multivariate testing on steroids

Two Applications

Existing Packages

Product Development

Existing Package

Existing Package

Nailed back-test and…. Told them what they can’t know, which is why test won.

Existing Package

Nailed back-test and…. Shifted test volume to likely winners and did not mail likely losers.

Product Development

Product Development

Testing Positioning, Price Point, Payment Terms, Imagery

Program Name

$10

Team USA Fund Image

•Together We Are Team USA

•100% of your donation supports athletes and training programs.

Message

Offer

Ask Amount

•Become a member of Program and get great benefits

•Win a trip to the Olympic Games

What is the Process?

An Operation Smile Product Development Ilustration

Program Name

Benefits

Image Call to Action

Price Point

Put Product/Program Ideas in Matrix

Component/Feature Level 1 Level 2 Level 3 Level 4 Program Name Smile Partners Xxxxx Xxxxx xxxxx

Tangible Benefits T-shirt Mug tote bag NONE

Psychic Benefits

Saves More Lives to Perform More

Surgeries

Help OpSmile operate more

efficiently Transform your life

every month xxxxx

Call to Action

Become a Partner Today

Donate to Save Lives Xxxx xxxxx

Price Point RS1 (Control reply

and letter)

RS2 (double drop cut no image reply

and letter)

RS3 (double drop cut with 4 color image

reply and letter) RS4 (love heart reply

and letter)

Biz Model 1 to 1 Community

specific Greatest need n/a

Renewal • Client provides email sample

Acquisition • Develop filter questions • Match any profile

Step Five – Conduct Survey

Wrap Up. Questions? Comments?

The Details

Informational Insert in Control

“Baby” significantly outperforms control Buckslip

Step Six – Provide Results

Step Four – Design Experiment

Step One – Chose Package Parts

•Envelope

•Letter

•Premium (front or back end)

•Combination of above

Segmented Offer Acquisition

•Female •Younger (45 to 64) •Employed (vs. retired) •Less price sensitive (test higher ask)

•Male •Older (65 plus) •Retired •More price sensitive