FEBRUARY 2014

DO IT LIKE...MIRA DUMAGET THE INSPIRATION

FROM THE IT-GIRL STYLE

We Winter Olympic Games!GET THE FRESH BREATH WITH THE WINTER STYLE WEARING THE STATEMENT ACCESSORIES.

VALENTINE’S EVENING DINNERSHOW YOUR FEMININE SHAPES AND BEAUTY WITH THE MOST IMPRESSIVE PIECES WE OFFER.

The RomanticIssue

AFFORDABLE

FASHION

SETTERS

02

Contents>

PRET-A-BEAUTE

MAGAZINE

FEBRUARY 2014

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04 THE TOP HEARTS LIST Shop the best clothes and accessories decorated with romantic hearts for the St.Valentine’s day!

06 WAYS TO WEAR Smart shopping ideas for your day&night appearance. Shop one piece and wear it all

day long, just adding the proper details. Get the inspiration from our lookbook.

08 UNDER THE LENS Choose the perfect boots silhouette for your casual outfit: add some rock

with the black ones or the Wild West spirit with the cowboy pare.

10 WE LOVE WINTER OLYMPIC GAMES

This month we are all about sport! Get the fresh breath to the winter style with the statement accessories.

12 DO IT LIKE...MIRA DUMA

Get the inspiration from the it-girl style presented by the worldwide fashion icon.

14 THE VALENTINE’S DINNER

What you are going to wear for the most romantic evening of the year? Show your feminine shapes and highlight your beauty with the most impressive pieces we offer.

18 TRAVEL MUST HAVES Get into the special love atmosphere travelling to picturesque Italy. Spend the

coming holidays near the gorgeous Coliseum in Rome, or become a part of the Great Carnival while visiting mystique Venice.

22 INSTAGRAM STYLE Trend report form the Hollywood celebrities accounts, while the Gold Globe Awards.

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editor’s ChoiCe>This season we suggest you to turn your style into... the SPORT CHIC! Here are the sources of inspiration: Paris Haute Couture fashion week, Winter Olympic Games & St. Valentine’s romantic atmosphere. Revamp your look with eccentric bright and feminine sneakers, pared with classic skirts and coats.

TRENDS 04 THE TOP LIST04

2MOST OF THE LADIES WILL

CHOOSE A DRESS FOR A ROMANTIC VALENTINE’S

DINNER. MAKE THE DIFFERENCE AND REVAMP

THE LOOK WITH CLASSIC BLACK TIGHTS EMBELLISHED

WITH CRYSTAL HEARTS. A SIMPLE DETAIL, THAT WILL ADD A MISTIQUE

FLEUR TO YOUR LOOK AND SHIMMERING SHINE ON EVERY STEP YOU MAKE!

Get ready for the most romantic day of the year! Style your look with heart printed or shaped details, sharing the feminine tenderness and beauty. WelcomeValentine’s Day with new funny and graceful pieces!

DON’T MISS SHASHA’S HEART BLACK CRYSTAL PENDANT. IT COULD DEFINITELY CUSTOMIZE YOUR LOOK, ADDING JUST THE RIGHT AMOUNT OF SPARKLE AND GLAM.

A PAIR OF EXCLUSIVE BALLERINAS COULD BE THE ULTIMATE GIFT FOT THIS SPECIAL DAY. LACE AND FLORAL PRINTS ARE THE TOP TRENDS OF THE COMING SS14 SEASON. BOTH TRENDS TEAMED IN THIS PAIR OF SHOES, MAKE IT A VERY SPECIAL GIFT FOR VALENTINE’S DAY.

5 AN EASY-TO-WEAR BRACELET THAT WILL SHOW OFF

YOUR MOOD FOR LOVE!MATCH IT WITH ALL YOUR LOOKS

OR OFFER IT AS A GIFT TO SOMEONE SPECIAL.

THE TOP HEARTS LIST

1

3 4 JOOLS’ TINY SILVER HEARTS ARE THE PERFECT PRESENT FOR A BEST FRIEND, SISTER OR MOTHER. SHOW YOUR LOVE AND TENDERNESS, AND OFFER THEM THESE ELEGANT EARRINGS ON VALENTINE’S DAY. 8

TRENDS 05THE TOP LIST 05

76

THE ROMANTIC AND PLAYFUL DESIGN MAKES THE MARU DRESS AN EASY-TO-WEAR PIECE WITH A SPECIAL VALENTINE MOOD! MATCH IT WITH BLACK TIGHTS AND PUMPS TO HIGHLIGHT YOUR LEGS AND ADD A CLASSIC BLACK JACKET FOR YOUR VALENTINE’S OFFICE LOOK.

8PROVOCATIVE AND SEDUCTIVE, A HEART TATTOO-LIKE PRINT IS THE SMALL SECRET YOU COULD HIDE UNDER AN EVENING DRESS AT VALENTINE’S DINNER. A STUNNING EXCLUSIVE DESIGN BY ROBERTO CAVALLI IS THE BEST CHOICE FOR THE MOST ROMANTIC NIGHT!

9 MOSCHINO’S FUNNY HEARTS PROMISE TO

PROTECT YOU FROM THE RAINY WINTER DAYS,

SHARING POSITIVE MOOD AND LOVE TO PEOPLE AROUND

YOU! PLAYFUL CUPIDS AND LOVE SIGNS WILL BRING, FOR SURE,

AN INSTANT POP OF HUMOUR TO YOUR EVERYDAY ROUTINE!

10

THE STUNNING DESIGN OF THIS LUXURY PIECE WILL

GIVE ADDITIONAL CHARM TO YOUR EVENING LOOK.

LK DESIGNS’ PRECIOUS HEARTS, DECORATED WITH

COLORFUL BEADS AND SWAROVSKI CRYSTALS,

COULD BE PAIRED WITH A PRINTED DRESS AND

MAKE A DARK CHIC SHADE ON YOUR APPEARANCE.

VALENTINE’S DAY IS ALL ABOUT SHARING! EXPRESS YOUR LOVE NOT JUST TO YOUR PARTNER, BUT ALSO TO THOSE THAT YOU COULD NOT LIVE WITHOUT! WRITE A SIMPLE NOTE AND LET THEM KNOW OF YOUR FEELINGS! JUST A SMALL WORD COULD MEAN AS MUCH OR EVEN MORE THAN THE MOST EXPENSIVE GIFT!

TRENDS 0606

WAYS TO WEAR

Sweater dress is the new season’s coming trend! We

offer you to pear warm and funny long sweater with

asymmetric skirt in order to create an extremely girly look. Add some

rock details, as oversized backpack and studded boots

feel comfortable during long walks in the town.

Style is not about the amount of money invested to your

wardrobe, but the inspiration and imagination you use to

create each look! We offer you smart shopping ideas:

get one piece and wear it day&night.

ASYMMETRIC SKIRT

TRENDS 0707WAYS TO WEAR

ASYMMETRIC SKIRT

The same skirt as you were wearing during the day could be a perfect piece for the evening stunnig look! feel free to add some «cold» colors, as icy blue boots and crystal earrings to highlite the winter mood.

JERSEY CHIFFON TOP

08 WAYS TO WEARGet the look of an original down town girl and style your everyday wide radiant orchid colored pants with comfortable ballerinas and a statement shopping bag. A fluffy beanie is definitely a sweet twist not to complete your outfit.

JERSEY CHIFFON TOP

Give your look an eclectic edge by pairing your favorite top with an asymmetric black

dress and bold jewelry. Reach for your thigh-high boots to give those around you

sympathy shivers.

09WAYS TO WEAR

10MELI Brown Side Zip Cowboy Boots

DETAILSRodeo references are captured in the almond toe and the braided zip which is deliberately placed at the outer side to remind us of the dominant fringes in a western look.

MATERIALSThe MELI Cowboy

Boots are fully covered in soft, synthetic

suede leather that will undoubtedly cause quite

a stir with its lovely dark camel hue.

HEELSThe boyish cowboy heel is the crucial part that brings your outfit back to the Wild West. High stacked, in dark brown tones, will add extra contrast, while the rubber outsole won’t let you down on a slippery road.

Take your style cue from the Mid-West and choose the MELI Brown Side Zip Cowboy Boots. Score instant style plus points by wearing them with high-waisted jeans or a black maxi dress and liven up the American classic your own way.

UNDER THE LENS

11EIRA Black Boots

The leopard fur is what adds a striking effect to the final design.

DETAILSThe ankle-high black matte synthetic leather

dominates, while the leopard fur at the hems adds a soft touch of warmth. As for their smart height,

just view fashion through a modern approach and dare to match them either with a mini knitted dress or a midi skirt and your favorite boyfriend sweater.

MATERIALSWaterproof rubber material is efficiently paired with soft synthetic leather and the rubber outsole is sleek enough to feel confident while walking!

Mark winter’s pick season with stylish footwear built to brave rainy days and not only! Choose the EIRA

Black Boots to pair with slim-fit jeans and wide sweats or prefer your mini black skirt and a romantic top

for a super cool ensemble. Rain or shine, they are guaranteed to draw all attention to you!

UNDER THE LENS

WE LOVE WINTER OLYMPIC GAMES in SOCHI 2014 !Statement-making winter accessories are about to get a major upgrade in

the winter wardrobe. We are going to support the SPORT spirit spread

all around the world by the Winter Olympics, giving a fresh breath to our

look with some additional details. Funny hats, caps, beanies, berets and

earmuffs are here to customize your look in a sporty one!

12

Glamorous sportsmen

Off to. . .

The Warm Set

Winter casual

This season is going to be really cold! Update your

look to overcame the coming snowy days.

Just for FUN!

Winter is the perfect period to get into sports! Especially now, during the Olympic games 2014 in Sochi!

It is time to plan your winter holidays! Do not

forget to take with you some stylish details, as trendy

earmuffs, to make an impression in a

new place!

Get the style for the winter, paring taupe puffa jacket and bourgoundi beanie for

your casual looks.

Have a great time enjoying all winter activities.

Keep ca lm and sk i ing!

Time to s tay at homeSweet escape

Warm baby pink color is going to be teamed with

grey for the stylish appearance this winter.

In love wi th the snowGet the stylish winter look, wearing all shades of grey!

13WE LOVE WINTER OLYMPIC GAMES

Even in the mounting top, ready to skiing down, take care of your look. Easy way

to look perfect is the classic black accessory!

If you have decided to stay at home during the holidays,

just enjoy the winter look of the city, having a long

walks in the evenings.

MIRA DUMA

THE LAST YEARS MIROSLAVA DUMA BECAME A FASHION GURU AND IT-GIRL, SHOWING PERFECT SENSE OF STYLE AND BEING A TRENDSETTER WORLDWIDE. DURING HER CARRIER AS A JOURNALIST, SHE GAINED EXPERIENCE BY VISITING TOP FASHION & BEAUTY EVENTS. LATER ON SHE LAUNCHED HER OWN INFORMATIONAL AND LIFESTYLE PORTAL BURO 24/7. MIRA SPREAD HER INFLUENCE ALL OVER THE WORLD, TRAVELING DAY BY DAY FROM RUSSIA, TO DUBAI, PARIS, MILAN AND LONDON. SHE PRESENTS THE BEST EXAMPLE OF HOW DETAILS ARE A STRIKING STATEMENT IN EVERY LOOK. FOLLOW HER STEPS...

14

Oversized chains

DO IT LIKE...

Her inspiration derives from

the Russian traditional

costume, transformed with the help

of luxurious patterns created

by high fashion

designers, as Dior and

Fendi.

The Russian Doll

Impressive and agressive,

these jewelry pieces look perfect with casual outfits as they do with

evening dresses. Choose the one you like and make a fashion statement with

your look!

15

Oversized chains

Luxury pendants

A style trend loved by fashion icons all around the world. Grab the idea from Mira’s looks, mixing classic elegant cardigans and jackets, with funny sporty beanies!

Chanel inspired

Сhanel is not just a fashion brand, but a whole philosophy of style! Mira transforms Coco’s looks in a modern way. Why not? Try the same on your looks?

A piece that could never be ignored by fashion-lovers! The elegant sparkle and chic color of these pendants will make you feel like a Queen... a style Queen!

DO IT LIKE...

Sport chic

16

Highlight your beauty and shape by choosing

an animal printed dress, showing off

your stronger instincts: to love and to be loved!

Complete the look with a black chic fur and seductive knee-

high heeled boots.

Model wears: BLINK RONNA Black

Knee High Boots, C BLOCK LISA Black

Fur Jacket, Daisy Filigree Black

Onyx Ring, DOLCE & GABBANA

BLACK Quilted Pochette,

CARLOS MIELE MINT Beige Silk

Leopard Dress and BY THE STONES Gold

Double Earrings.

This special holiday is dedicated to those who appreciate romantic atmosphere, unique moments of tenderness and love. Along with all these seasonal commitments comes the need for special stylish ensembles for the most important for your St.Valentine’s dinner. Whether you fancy yourself a trendsetter, a rocker, a chic classic lady or the girl-next-door, here are four outfits with some truly inspirational style ideas sure to make the holiday’s dinner bright.

the Valentine’s Dinner

17Your black leather pants will always be a piece you can count on for Valentine’s Day! Style them with a silk sleeveless top and bronze pumps and complete your look with statement long earrings for an effortlessly chic appearance.

The model wears BLACK MAGIC Dots

Jacket by MARC CAIN, EXTREME SPORTS

Orange Top by GUCCI, IOLANTHE Black

Leather Pants by LUCY PARIS and ALDITH

Pearl Feno Patent Leather Pumps by PLAY+39.

18

The symphony of icy blue and theprecious shade of emerald green

could be the best set for a special dinner.If you aim to highlight your inner-Diva or your bohemian side – this is the right

ensemble for the cause!

The model wears the ENZA COSTA

SAPPHIRE Blue Sleeveless Dress,

RAXEVSKY MAISIE Emerald Pleated Clutch,

BLINK ELSIE Metallic Snakeskin Pumps,

KENNETH JAY LANE Gold Emerald Bracelet,

the NILE NYMPH green bangle, LOTUS Teal Pearl Earrings and the GYPSY Green Onyx Multi Stone

Ring, all by ISHARYA.

19

Channeling a classic look and a new trend at the same time is a tried and true recipe for the fashion-lady status. A funny, fit-and-flare, dress is definitely on our Valentine’s top list! Paired with impressive high platforms and gold-colored accessories, it will give you the ability to create a playful mood, sharing the love-idea with your bright yellow hearts.

The model wears MISS JOLIE LONDON

LUVINA Sky Blue Printed Heart Dress,

TIMELESS AMICE Black Ankle Strap Wedges,

LOVE MOSCHINO GOLDEN OWL Azzuro

Tote and LK DESIGNS INFINITY Black Crystal Earrings.

20 TRENDS 20 TRAVEL MUST HAVES

Destination 1: Rome

Make this Valentine’s Day one to remember and plan a short trip in Rome with your loved ones! Make every hour count by letting its timeless beauty seep into your blood and discover picturesque Italian streets that promise not to leave you indifferent. Just pick up your favorite fitted pants, comfortable sweats and flat boots to get the most out of the city!

First stop: ColosseumColosseum- the greatest amphitheatre of the Roman Empire and still the main landmark of the city is one place you should not miss. Put on your favorite black outfit and a pair of flat leather boots to head out for the well-known Italian monument.

21

Step into the joy of Christmas by walking through the beautiful streets of Vienna and meet Saint Stephen’s imposing Cathedral by night. Warm up with a knitted long cardigan and choose your favorite woolies to bring glamour to your urban ensemble.

What if pizza was not invented in Rome? In this city, it’s hard to walk a block without encountering pizzas in one form or another! So, put on your printed dress, impressive platforms and stroll around Rome’s alleys to taste unique flavors!

21TRAVEL MUST HAVES

It sm

ells

like..

. piz

za

Make a wish @ Fontana Di Trevi

As you walk, with your loved one,hand by hand, don’t miss the chance for a stop over, @ Fontana Di Trevi. Not only is it the most famous and arguably the most beautiful fountain, it is also the richest. And since a photo is required, choose a romantic outfit to make your “click” looks really rosy!

2222 TRAVEL MUST HAVES

Destination 2: Venice

Strolling @ St Mark’s Square

Get lost in Venice’s hidden alleys and canals during Valentine’s Day and at the same time prepare yourself for

the city’s high point in the social calendar, the Carnevale, a masked extravaganza you will remember for ever.

All you need is stylish mix and matches to create eye-catching looks that will draw all attention on you.

What better than to begin your trip with romantic strolls at the famous “Piazza”, which is full of history and surrounded by great architecture! Warm up with a black cardigan, boots and leather gloves to enjoy it.

23Ready for a ride?

Venice gondola rides are without doubt the number one must-do experience in Venice. Feel comfortable in a white shirt and black leggings. Match suede booties and a fedora hat for extra styling points!

23TRAVEL MUST HAVES

It’s t

ime

for C

arni

val!

Get mixed up with the crowd and take a chance to spend some time like the “Phantom of the Opera”. Enjoy the world’s best-known baroque fancy-dress party with a pair of skinny jeans, an all times classic trench coat and a warm beanie! Don’t forget your mask!

24

Get some stylish inspiration from the popular Instagram accounts, where celebrities are sharing their looks! This time we are going to check the trends from the Gold Globe Awards’ Red Carpet Ceremony!

@heidiklumHeidi Klum, the well-known model and TV-host mixed transparent silk and lace in one look for the ceremony.

@emwatsonAt the same night Emma Watson, famous for her Hermione’s role in “Harry Potter” sequels, chose a total red look. Get this idea for the Valentine’s evening party!

@juliarobertsofficialStunning look by Julia Roberts! An all time classic black and white combination for those ladies, who like to keep style unspoiled by trends.

@sandrabullockfansSandra Bullock took the Golden Globe award as the Best Drama Actress, wearing an impressive color block dress. Bullock does not use Instagram,but has an official fan page.

@pretabeaute

TRENDS 25