PRESTONE MSA BRITISH RALLY CHAMPIONSHIP Rally Championship. brc : quote, unquote 2018 COMPETITORS’...

2018 COMPETITORS’ GUIDE

PRESTONE MSA BRITISH RALLY CHAMPIONSHIP

what is brc?

WORLD LEADERThe world’s leading national rally championship with prestigious history and heritage

WORLD CLASS COMPETITION10 car marques (2017)5 tyre manufacturersProfessional teams

PROVING GROUNDThe BRC provides an international benchmark and major proving ground for young drivers

EXPOSURETerrestrial TV coverage and extensive international media coverage

TOP CLASS EVENTS6 events with a mixture of gravel and asphalt

SUPPORTIVE ATMOSPHERERivalries developed on competitive events with a strong camaraderie between crews

EXPERIENCED TEAMOrganised by the team behind Dayinsure Wales Rally GB


challenging

proving ground


Tests on the gravel of Scotland, the fast and flowing stages of Kielder, the demanding ditches of Flanders, the tight, twisty tarmac lanes of Ulster, the huge jumps and bumps of the Isle of Man and finally the challenge of the World Rally Championship in Wales!

Competitive special stages across the season102

Competitive stage miles across the season791

Number of different winners across the season in 2017 (3 - Overall / 5 - Junior BRC)

8

2017 championship decided on the last stage of the season by 0.1 of a second

0.1

2018 : heritage

since 1958


First run in 1958, five former British Champions have gone on to be World Champions

• Ari Vatanen (1976)

• Hannu Mikkola (1978)

• Stig Blomqvist (1983)

• Colin McRae (1991/92)

• Richard Burns (1993)

Recognised as the championship that offers all terrains in one season with great competition

RECENT BRC GRADUATESKris Meeke, Craig Breen, Jari-Matti Latvala, Seb Marshall, Scott Martin, Daniel Barritt, Matthew Wilson and 2016 BRC Champion Elfyn Evans have all graduated into the FIA World Rally Championship

brc : quote,

unquote


“The BRC is one of the pinnacle championships in the world with good rallies and great competition. When I looked at moving forward in rallying the BRC is respected and as a Swede to challenge the British guys in their own backyard has really raised my game.”

“The BRC is the best place to learn everything you need in rallying. Every surface in the WRC is in the BRC in some form. The rough gravel, smooth gravel, wet bumpy tarmac, fast dry smooth tarmac. I think my driving has really improved and that’s because I learnt so much in Britain.”

OSCAR SOLBERG (NOR)

FREDRIK ÅHLIN (SWE)

2018 calendar


BORDER COUNTIES RALLY10-11 March1Jedburgh, 80 Miles, Gravel

PIRELLI INTERNATIONAL RALLY28 April2Carlisle, 80 Miles, Gravel

RENTIES YPRES RALLY22-23 June3Ypres, 160 Miles, Asphalt

JOHN MULHOLLAND MOTORS ULSTER RALLY17-18 August4Antrim, 120 Miles, Asphalt

138.COM RALLY ISLE OF MAN13-15 September5Douglas, 150 Miles, Asphalt

DAYINSURE WALES RALLY GB4-7 October6Deeside, 190 Miles, Gravel


2018 season

BORDER COUNTIES RALLYThe new season will get underway in the shadow of the impressive Jedburgh Abbey with 80 gravel miles over two days facing the class of 2018.

PIRELLI INTERNATIONAL RALLY80 fast and furious miles in the famous Kielder Forest will be squeezed into one day, creating a spectacular gravel shoot-out.

The legendary Ypres Rally plays host to the championship’s overseas round. Challenging stages, a picturesque service park and dedicated fans create a fantastic atmosphere.

2

RENTIES YPRES RALLY3

With a new base in Antrim, the Ulster will return with 120 miles of flat-out action on the tough, narrow, bumpy Northern Irish Tarmac lanes in both daylight and darkness.

The picturesque Isle of Man will play host to 150 miles of the island’s finest roads - made up of countryside escapades, classic town centre tests and a spectacular side-by-side promenade course through the capital.

Sharing the event with the world’s best, Wales Rally GB will be the setting for the BRC season finale with the iconic Welsh stages hosting the championship showdown.

5

6

JOHN MULHOLLAND MOTORS ULSTER RALLY

138.COM RALLY ISLE OF MAN

DAYINSURE WALES RALLY GB

41

championship format


A TRUE CHAMPIONSHIPGeographical spread around the British Isles

TRAVEL INCENTIVESDiscounts on ferry travel

BONUS POINTSJoker points to be earned one round

CONSISTENT FORMATSTwo day schedule for the majority of the rounds

TYRESRestricted tyre numbers per round

PROFILEHeld in areas where the events make an impact

BALANCEDEven mix of gravel and asphalt rounds

SUPPORT Series supported by professional and knowledgeable team including the MSA and MSA Academy

PREPAREDReconnaissance on every round

UNIQUEOpportunity to compete on the UK WRC round

2018 classes


BRC 1R5/S2000 cars

BRC 3R3 cars including the Citroen DS3, Renault Clio and Toyota GT86

JUNIOR BRCR2 cars for drivers under 26 years old

CADET BRCOlder specification R2 cars for drivers under 25 years old

BRC 4R2 cars for drivers over the age of 26 years old

BRC PRODUCTION CUPHome to the popular Subaru Impreza and Mitsubishi Evo models

NATIONAL RALLY CUPOpen to all MSA log-booked cars

brc on tv (2017)


60 minutes highlights of each round shown around Europe on BT Sport and Motorsport TV

TELEVISION COVERAGE

Total Channel 4 audience for the 7 programmes

550,000

Average viewing figure per programme

78,571Live TV reports from Border Counties and preview/review reports on ITV Border News on the Pirelli and RSAC Scottish Rally, along with coverage on BBC One North East gave a reach of 3,184,000 viewers

Source: Kantar Media/Yellow News

RADIO COVERAGE

1 hour of radio content across the season on regional stations, with coverage on BBC Radio Cumbria, BBC Radio Wales, BBC Radio Ulster, Manx Radio and Energy FM

brc in the media (2017)


NATIONAL VALUE & REACH

Total media values£1,904,743

Average media value per round£272,106

LOCAL MEDIA VALUE & REACH

Total media reach for the season35,690,797

Local media value£341,213

Average local media value to each host region

£48,745

Average media reach per round5,098,685

Local media reach across the season11,990,690

Average local media reach per round1,712,956

Source: Kantar Media/Yellow News

brc social media (2017)


ACCOUNT FOLLOWERS

12,800

SOCIAL REACH

Social media reach from all rounds in 2017

60.5 million+

Average social media reach per round

8.7 million

CONTENTExtensive season preview coverageis combined with interactive videos, engaging posts and images as well as live content from every event

5,700

3,300

(As of November 2017)

Unique social media visitors across the season

11 million+


contacts

IAIN CAMPBELLPrestone MSA British Rally Championship Manager

BEN BUESNEL

[email protected]

+44(0)7768 537 787+44 (0)1753 765 100

Prestone MSA British Rally Championship Media Manager

[email protected]

+44(0)7752 402 408+44 (0)1372 414 120

PRESTONE MSA BRITISH RALLY CHAMPIONSHIP

www.msabrc.com

msa_brcmsabrc msabrc

#brc

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PRESTONE MSA BRITISH RALLY CHAMPIONSHIP Rally Championship. brc : quote, unquote 2018 COMPETITORS’...

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