Cra� Beer Label

MarketExploding

An

metalized film

wood veneer

�irty-�ree

of the

year-oldsPrefer

Percent

Metalized film

Label

SOURCE: Study at Clemson University CUshop™ Consumer Experience Laboratory. sponsored by Avery Dennison

label.averydennison.com/beer

46%

Packaging MaterialsLabel and

Craft beer is an exploding market and competition only grows...

3,418 breweries

of craft beer sold in 2014

volume growthbetween 2013 and 2014

22.2 million BBLS

(and another 2,051 planned)

18.6%

Cra� Beer LabelTHE IMPORTANCE OF a

goWhich labels draw your eyes first? #1 #2 #3

Glossfilm

WOODVENEER

METALIZEDFILM

catches my eye... so I’m more inclined to buy the product.

- Craft beer customer

�e Label

2

1.8

1.6

1.4

1.2

1

paper

seco

nds

Metalized film

Mattefilm

clearfilm

1.14

1.421.43

Customers fixated on the clear film label more than 20% longer

The study found a strong correlation between fixation

duration and product selection.

1.72Clear film

20% LONGER

Does the label impact the consumer’s buying decision?

Avery Dennison study results

Which Label

HOLDSthe Longest?Your Attention?