Media Contacts: Diana Beard

Edelman on behalf of IBEROSTAR212-738-6102

Diana.Beard@edelman.com

IBEROSTAR HOTELS & RESORTS AND THE RIVIERA MAYA TOURISM BOARD PARTNER WITH THE DALLAS COWBOYS CHEERLEADERS ON 2016

CALENDAR SHOOT IBEROSTAR Tucán and the IBEROSTAR Quetzal in Playa Del Carmen, Mexico, Serve

as Idyllic Backdrop for Shoot

Palma de Mallorca, Spain (March 12, 2015) – IBEROSTAR Hotels & Resorts, the Riviera Maya Tourism Board, and famed football organization the Dallas Cowboys Football Club have kicked off a year-long partnership and will team up for the 2016 Dallas Cowboys Cheerleaders Calendar photo shoot and fashion show in Mexico. From March 21-30, 2015, cheerleaders from the team will travel to the beautiful IBEROSTAR Tucan and IBEROSTAR Quetzal and will be staging the photo shoot on-location at the resort and several hotspots in the region. In addition, the cheerleaders will be walking in a stylish fashion show on March 27 in the shared theater of IBEROSTAR Tucán and IBEROSTAR Quetzal, where guests of all ages will have the opportunity to interact with the cheerleaders and view the latest swimwear fashions.

Additional marketing and promotional activities to support the photo shoot and fashion show will include in-stadium digital advertising, special Dallas Cowboy Cheerleaders appearances, a dedicated social media campaign, online advertising, and television and radio advertising in the Texas market. There will be an exclusive travel agent event at the Dallas Cowboys’ stadium, where agents can enjoy VIP suite access and tickets to the game.

“After a successful trip last year with the cheerleaders, we’re thrilled to once again partner with the Dallas Cowboys Football Club on this initiative, as well as work with the Riviera Maya Tourism Board,” said John Long, Vice President of Sales & Marketing for IBEROSTAR Hotels & Resorts. “IBEROSTAR Tucán and IBEROSTAR Quetzal provide the ideal location for this year’s shoot with their picturesque views, clear waters and beautiful traditional Mexican decor. We know this trip will be a memorable and exciting experience for everyone involved.”

“We are very excited to have the Dallas Cowboys Football Club calendar shoot in Tulum, a wonderful eco-chic destination not as well known to Texan travelers” said Dario Flota, General Director of the Cozumel and Riviera Maya Tourism Board. “We believe that this collaboration with the Dallas Cowboys Football Club and the Dallas Cowboys Cheerleaders is a great promotional opportunity for our destinations and the calendar helps us showcase the natural beauty of the region.”

With its wealth of vacation options available for every traveler, Mexico is one of the world’s most beautiful and popular vacation destinations. From its relaxing beaches to the outstanding dining and nightlife, to its outdoor adventures and historic excursions, it is the perfect getaway for travelers of all ages.

A 5-star all inclusive beachfront resort, IBEROSTAR Tucán sits on the Caribbean beach of Playacar along the Mayan Riviera and is surrounded by a natural ecosystem with abundant vegetation and diverse animal life. Combining traditional culture with luxury, the 5-star all inclusive IBEROSTAR Quetzal creates an ideal place for a family vacation. The extensive Mayan heritage of the area of Playa del Carmen, on the Riviera Maya, provides guests an enjoyable vacation while being immersed in a unique world unknown to most. Additionally,

the Hotel itself is within walking distance of 5th Avenue and the gated community of Playacar.

Both hotels are the perfect destination for family vacations, where visitors can relax in perfect harmony with nature as well as enjoy a generous variety of activities, dining services, and property amenities.

Dallas Cowboys Cheerleaders at the IBEROSTAR Cancun

About IBEROSTAR Hotels & Resorts

IBEROSTAR Hotels & Resorts is a resort hotel chain based in Palma de Mallorca (Balearic Islands, Spain), founded by the Fluxà family in 1986. IBEROSTAR Hotels & Resorts is an integral part of GRUPO IBEROSTAR, one of the main Spanish tourist companies with over 80 years of experience, which currently has more than 100 hotels in 16 countries around the world. For more information, please visit iberostar.com.

About the Riviera Maya

One of the world’s most desirable destinations, the Riviera Maya is situated along the southeastern coast of Mexico in the state of Quintana Roo. Nestled between the Caribbean Sea and protected jungles, the Riviera Maya stretches eighty-one miles, beginning south of the Cancun International Airport in Puerto Morelos and extending through Sian Ka’an, the first established Biosphere Reserve in Mexico and a UNESCO World Heritage site. The Riviera Maya boasts the tranquility of sparsely-populated beaches, the world’s longest underground

river system, more than 100 cenotes and numerous eco-adventure activities such as kayaking, scuba diving, snorkeling, trekking, bird watching and deep sea fishing. A vast variety of lodging options, from luxury resorts and all-inclusive properties to charming boutique hotels, provide first-class facilities and warm hospitality of the local people. Many of Mexico’s most significant Mayan archaeological sites are nearby, providing visitors with the chance to fully experience one of Mexico’s newest and oldest destinations. The Riviera Maya has been awarded numerous accolades including being named a Top Destination in Mexico for ten consecutive years by Travel Weekly (2004 - 2013).

For more information on Riviera Maya, visit www.rivieramaya.com.Twitter: @RivieraMayaFacebook: www.facebook.com/RivieraMaya

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