Media Contact:DE MarketingDeborah Evans404.605.0672

demarketing@bellsouth.net

PRESS KIT

FACT SHEET

CONCEPT:Get ready for the next step in the evolution of American Stir-Fry from Red Restaurant Ventures and Mike Blum, the original founder of The Real Chow Baby! Big Chow Grill offers more fresh vegetables, more seafood options and more local ingredients. Big Chow Grill offers the same great value and same great service – just more healthy choices. Still locally owned and operated, this is BIG!

WHERE:The Galleria Specialty ShopsOne Galleria Parkway | Suite 1B1 | Atlanta, GA 30339Phone: 770.405.2464 Fax: 770.405.2465Website: www.bigchowgrill.comEmail: info@bigchowgrill.com

WHEN: The Real Chow Baby | August 20, 2008Rebranded as Big Chow Grill | July 20, 2010

THE DÉCORState-of-the-art lighting, contemporary tables and chairs, whimsical, inviting art, hardwood floors, exposed ceilings and a casual industrial feel.

OWNERS:Big Chow Grill is owned by Red Restaurant Ventures, LLC. Mike Blum, the original founder of The Real Chow Baby, is the president of the company.

CHEF:Blake Dunn

GENERAL MANAGER:Paul Carlan

THE CUISINEThe next step in the evolution of American Stir-Fry, Big Chow Grill is all grown up and delivering big American-Asian flavors with more healthy ingredients. The main attraction at Big Chow Grill are the two market fresh create-your-own Stir-Fry Bars loaded with more than 70 ingredients including more seasonal vegetables, more seafood options and more local ingredients. They only use heart-smart canola oil and they use absolutely no MSG. Choose any combination of the 17 signature sauces – all made in house and many of which are tailored to sugar-free, gluten-free and vegetarian dietary restrictions. Appetizers include healthy options in addition to signature Asian favorites such as Egg Rolls and Chicken Coconut Soup. The bar features Big Cocktails, Asian-in-spired Martinis, Skinny Sips and frozen cocktail classics served in 16-ounce hurricane glasses. Big endings include the signature Big Chow Brownie Sundae – you’ve been healthy until now, so save room for dessert.

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FACT SHEET / add one

AMENITIESHeart-smart, vegetarian, gluten-free and vegan options. Take-out, private party and meeting facilities, catering, handicap facilities, as well as complimentary valet and ample self-parking.

HOURS:Lunch: Monday – Friday | 11:00am until 4:00pm; Saturday | 12:00pm until 4:00pm

Dinner: Monday – Thursday | 4:00pm until 10:00pm; Friday & Saturday | 4:00pm until 11:00pm; Sunday | 5:00pm until 10:00pm

RESERVATIONS:Accepted for parties of six or more for lunch.Accepted for parties of six or more for dinner Monday through Thursday.

PAYMENT ACCEPTED:Big Chow Grill accepts Visa, MasterCard, Discover, American Express, Diners Card, cash. Checks not accepted.

OWNER PROFILE | MIKE BLUM

Mike Blum, president of Red Restaurant Ventures, LLC, is responsible for the daily operations and leadership of the company. With an impressive resumé boasting over 12 years in the hospitality industry, Blum brings boundless energy, sharp focus and endless creativity to Big Chow Grill.

Blum’s varied and extensive hospitality career officially began at Liberty House Restaurants, which includes nationally acclaimed Bones Restaurant, Blue Ridge Grill, and OK Café. Blum’s dedication and work ethic positioned him to become the youngest manager in the company’s 21-year history. Upon leaving Liberty House Restaurants, Blum accepted a position as general manager at Fratelli di Napoli. Impressed with his keen sense of management and enthusiasm, the owners promoted Blum to Director of Operations where he oversaw all aspects of the rapidly growing restaurant concept. With his attention to detail and financial savvy, Blum had a significant impact on the very successful sale of the company. Blum then became General Manager of one of Atlanta’s top ten restaurants, Spice, where he worked with distinguished chef Paul Albrecht.

Blum opened the predecessor to Big Chow Grill, The Real Chow Baby, in 2005 with the singular goal of introducing a concept that provided fresh ingredients, impeccable customer service and a high-energy atmosphere at a competitive price point. With the popularity and success of the original Westside location, the 10,000 square-foot Cobb Galleria location opened in 2008 and featured two market-fresh stir-fry lines, an expanded bar, private dining space and increased seating capacity to accommodate Atlanta diners’ demand for more healthy chow.

Formerly The Real Chow Baby at Cobb Galleria, Big Chow Grill is all grown up and delivering big American-Asian flavors with more healthy ingredients. The original “baby” is all grown up and the primary focus is now more healthy chow – including more fresh vegetables, more locally sourced ingredients, a wider selection of lean proteins and absolutely no MSG.

Subsequently, his goal is for Red Restaurant Ventures to be recognized as a leader in the Atlanta hospitality industry by providing the freshest ingredients, impeccable service and a high-energy atmosphere. Blum seems to have found a formula for success and looks forward to opening other locations and other concepts. His mission is for each guest to walk out of the restaurant happier than when they walked in, and maybe a little healthier.

Blum’s passion for service, quality and client satisfaction is key to the overall success of Red Restaurant Ventures. His mission is for each guest to walk out of the restaurant happier than when they walked in, and maybe a little healthier.

STARTERS AND ENDINGS

Startersmade with heart-smart canola oilChicken Pot Stickers – You choose: steamed or pan-seared. Chicken, scallions and cabbage, served with tangy ponzu sauce 3.99Egg Rolls – 4 egg rolls with cabbage, carrots, onions and sesame oil all rolled in an egg roll wrapper. Served with sweet-n-sour sauce and hot mustard 3.99Open Face Pulled Pork Egg Rolls – Fresh egg roll wrappers lightly fried and topped with roasted pork, onions, cilantro Asian BBQ drizzle 5.99Calamari – Lightly fried, served with sweet chili citrus and sambal aïoli 5.99Chicken Coconut Soup – Coconut broth with poached chicken, mushrooms, scallions, tomatoes, cilantro and a touch of tom yum curry 3.99Chicken Lettuce Wraps – Yes, these are delicious. Marinated chicken breast, carrots, water chestnuts, green onions, red and green cabbage and puffed rice sticks, served with peanut dipping sauce 6.99Edamame – Great for sharing or enjoying all by yourself. Japanese soy beans, steamed and sprinkled with kosher salt 3.99Thai BBQ Quesadilla – Thai BBQ chicken with red onion, cilantro and Monterey Jack cheese, served with our sig-nature Asian BBQ sauce 5.99Big Open Range Quesadilla – Roasted pork, fresh lime, onion, cilantro and Monterey Jack cheese 6.99

DessertsBig Chow Brownie Sundae – home made fudge brownie, coffee, vanilla ice cream, hot fudgeB-52 Cheesecake – Baileys, Kahlua, Grand Marnier, rich chocolate ganacheKey Lime Pie – fresh baked in a graham cracker crustNew York Cheesecake – drizzled with raspberry sauceIce Cream Pie – ask your server for the ice cream pie du jour

STIR FRY

Prepare to dine...Write your name on your paddle and head to the stir-fry bar. Grab a black bowl...

Start with a base...Add your choice of rice or noodles...

Load it up...Choose from a fresh selection of your favorite veggies. Pile it on!

Add some flavor...Top it off with 3-4 ladles of our spe-cial recipe sauces. No rules...mix and match for endless combinations. (Spicy sauces have red ladles)

Side step...Fill a side dish with your favorite protein...chicken, steak, seafood or a special feature.If you are a vegetarian or vegan we have lemon pepper, coconut curry and sesame garlic tempeh available upon request from your server.

Customize your creation...Add a colored stick option to make your creation truly unique...

Head to the grill...Place your personally numbered wooden paddle into your bowl and drop off your creation for our chefs to grill...

Relax for a moment...Return to your table as your creation is grilled to perfection and try one of our specialty cocktails, draft beer or wine and...

Enjoy!Dine on as much stir-fry as you wish...but be sure to save room for our legendary desserts!

THE INGREDIENTS

RICEBrownWhite

VEGETABLES/FRUITSAsparagusBaby CornBamboo Shoots BasilBean SproutsBlack BeansBok ChoyBroccoliCarrotsCeleryCilantroCornGarlicGreen BeansGreen OnionsJalapeñosJapanese Eggplant Mandarin OrangeMushroomsNew Red Potatoes Green, Red and Yellow PeppersPineappleRed OnionsSpinachSquash Sugar/Snow PeasWater Chestnuts

NOODLESLo MeinFlat RiceChow MeinSpinach Fettucini

SAUCESAsian BBQBig Chow CilantroCoconut CurryDark Soy SauceHoisin LimeKung PaoLight SoyMongo MustardOyster SaucePeanut SaucePlum SauceRed Thai CurrySesame Lime BasilSpicy Black Bean GarlicSweet and Sour SauceTeriyaki SauceThai Peanut Pesto

NUTSPeanuts

OILSGarlic OilChili OilSesame Oil

PROTEIN/DAIRYBeefCheeseChickenEggs

SEAFOODCalamariMahi MahiSalmonScallopsTilapiaFish of the Day

SPICESCajun Spice Chili PowderChinese 5 SpiceCurryGingerRed PepperSeasoned SaltSesame SeedsThai 7 Spice

SAUCES

All of our sauces are MSG-free

Asian BBQ Sauce – salad oil, garlic, ginger, barbecue sauce, soy sauce, Sriracha, garlic sambal, vinegar, white onion

Big Chow Cilantro – cilantro, soy sauce, garlic, lime, jalapeño

Coconut Curry – coconut milk, Massaman curry, fish sauce, peanut butter

Hoisin Lime – hoisin sauce and lime juice

Kung Pao Sauce – chicken stock, light soy sauce, dry sherry, chili, garlic sambal, red wine vinegar, sesame oil, Sriracha

Mongo Mustard – mustard, garlic sambal, chicken stock

Oyster Sauce – oyster sauce and vegetable stock

Peanut Sauce – grated fresh ginger, smooth peanut butter, light soy sauce, brown sugar, Sriracha, chopped fresh cilantro

Plum Sauce – plum juice and pineapple juice

Red Thai Curry – red curry paste, water (contains shrimp paste)

Sesame Lime Basil – Asian sesame dressing, rice vinegar, chopped fresh basil, lime juice

Soy Sauce – soy beans, wheat, salt

Spicy Black Bean Garlic – fresh ginger, jalapeño, sesame oil, dark soy sauce, granulated sugar, rice vinegar, oyster sauce

Sweet and Sour Sauce – tomatoes, pineapples, vinegar, brown sugar

Teriyaki Sauce – soy sauce, mirin, sugar

Thai Peanut Pesto – jalapeño, garlic, peanuts, lime juice, soy bean oil, scallions, cilantro, salt

LunchOne Bowl $7.99 Unlimited $9.99

DinnerOne Bowl $11.99 Unlimited $12.99

Students & Teachers*LUNCH One Bowl $6.99 Unlimited $8.99DINNER One Bowl $10.99 Unlimited $11.99*with valid school ID

Kids 9 & under One Bowl $6.99

Unlimited $8.99

Ask your server for additional à la carte options

BEVERAGES

BIG COCKTAILS

Into The BlueCruzan Coconut Rum, Cruzan Pineapple Rum, Blue Curaçao, Pineapple Juice, Coconut Milk (served on the rocks or frozen)

Mongo Mango MargaritaCuervo Tropina, Dekuyper Triple Sec, Pineapple Juice, Orange Juice, Mango Purée, Splash of Sour Mix

SangriaYour choice of Sweet Red or Sweet White Wine, Mixed with Fresh Fruit Juices

The Big Chow Grape SodaThree Olives Grape Vodka, Razzmatazz, Cranberry Juice, Sprite

SAKECold Sake | Momokawa Pearl UnfilteredHot Sake | Gekkikan

MOJITOS Served with real sugar caneCruzan Estate Light Rum, Monin Mojito Mix, Fresh Mint, Fresh Lime Juice, Splash of Soda. Flavor your mojito by choosing from one of our flavored rums.Raspberry Coconut AppleMango Peach MelonPineapple

FROZEN Served in 16-ounce hurricane glass

Strawberry DaiquiriWhite Cruzan rum, garnished with Fresh Strawberries

Banana DaiquiriWhite Cruzan rum, garnished with Fresh Bananas

Mango DaiquiriMango Cruzan Rum, garnished with Mango Skewer

Frozen Margaritaserved with Jose Cuervo Tequila

Honey Pina ColadaOrganic Honey, Cruzan Rum, garnished with Pineapple

MARTINIS

Geisha CosmoThree Olives Pomegranate Vodka, Triple Sec, Cranberry Juice, Fresh Lime Juice

Jade MonkeyCruzan Coconut Rum, Dekuyper Melon, Mango Purée, Pineapple Juice

Asian Pear BlissSmirnoff Pear, Dekuyper Peach Schnapps, Pineapple Juice

3 Times A Lady Chocolate-tiniThree Olives Chocolate Vodka, Godiva Chocolate Liqueur, Crème de Cacao, Baileys

Tango-tiniThree Olives Rangtang Vodka, Cruzan Mango Rum, Peach Schnapps, Splash of Sour Mix

Key Lime PieThree Olives Vanilla Vodka, Licor 43, Splash of Cream, with a Graham Cracker Crust

SKINNY SIPS Big taste, less sugar

FirecrackerThree Olives Grape Vodka, Blue Curaçao, splash of Ginger Ale

Cherry BombThree Olives Cherry Vodka, Ginger Ale, splash of Grenadine

Roman CandleThree Olives Berry Vodka, Blue Curaçao, Cranberry Juice, splash of Grenadine

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RED WINE

Cono Sur Pinot Noir, ChileFrancis Coppola Shiraz, CaliforniaForrest Glen Merlot, CaliforniaRavenswood Zinfandel, CaliforniaTrapiche Malbec, ArgentinaWilliam Hill Cabernet Sauvignon, California

WHITE WINE/CHAMPAGNE

BV Coastal Chardonnay, CaliforniaCastello Moscato, ItalyEcco Domani Pinot Grigio, ItalyJacobs Creek Riesling, AustraliaLindeman’s Sauvignon Blanc, AustraliaFreixenet Champagne, Spain

BEER

DRAFTSweetwater 420 Kirin Ichiban Sapporo Chow Draft

IMPORTS/MICROBREWSAsahi “Big Boy” 22oz Corona Amstel Light Heineken Hoegaarden Sweetwater Seasonal Sam Adams Michelob Ultra Bartender’s Selection ask your server!

DOMESTICBud Light Yuengling Lager

SPECIALTY BEVERAGES

Fiji Spring Water Saratoga Sparkling Water Red Bull Energy Drink Sugar Free Red Bull Abita Root Beer Bottomless Coca-Cola Soft Drinks Coca-Cola, Diet Coke, Sprite, Mr. Pibb, Minute Maid Lemonade, Seagrams Ginger AleBottomless Fresh-Brewed Tea | Sweetened or UnsweetenedOrange, Cranberry or Pineapple Juice Flavored Lemonade or Tea | Blackberry, Mango, Peach, Raspberry or Strawberry

CATERING

From small gatherings to large events, Big Chow Grill does it right for you: from appetizers and salads with big

flavors to noodle bowls that you create with the freshest ingredients available.

You’re done! One call and we’ll have everything ready for you to pick up – complete with napkins, cutlery and all

the extras. You can rely on Big Chow Grill to add big flavors to your next meeting, event or party.

AWARDS/PRESS*

AirTran Magazine Top 20 Best Bites in Atlanta

AOL City Guide #1 Best Cheap Eats of 2007

Atlanta Magazine Top 101 Restaurants 2005

Bert Wiess, Q100 “One of my top 5 favorite things about Atlanta”

Catalyst Top 25 Entrepreneurs Ones to Watch 2007

CBS Restaurant Report Card, www.cbs46.com “99%”

Citysearch Atlanta Favorite Pan-Asian, Create-Your-Own-Stir-Fry Restaurant 2005 & 2007, Best Lunch Spot 2006

Cliff Bostock, Creative Loafing “It’s energetic and friendly from the moment you enter the door...”

Creative Loafing Reader’s Pick Best Waitstaff 2006 & 2007, Best Place for a First Date 2006, 2007 and 2008, Best

Signature Cocktail 2007

Jezebel Magazine “The answer to anyone’s cry for something different...” “Best Bang for the Buck” 2006, 2007,

2008, Top 100 Restaurants of 2007 and 2008, “Best Take Out” 2008

Joy Johnston, About.com “...a hip spin on the traditional Mongolian grill...”Top 10 Restaurants of 2005

Meridith Ford, Atlanta Journal-Constitution: “So much fun, so much variety...positive upbeat vibes...”

The Sunday Paper Best Buffet 2008 “The Real Chow Baby strikes gold...a winning combination...”

Zagat 2006 Rated “Excellent”

“all-you-can-eat addicts pack this unique Westside Asian-American that has a fun new twist...efficient chefs stand

ready at the state-of-the-art grill while an amiable staff delivers your masterpiece..”

* all press and awards listed refer to Mike Blum’s original concept, The Real Chow Baby

GALLERY