PRESS KIT 2019 · Primary logo Safe area To maintain legibility and visibility, our logo should...
Transcript of PRESS KIT 2019 · Primary logo Safe area To maintain legibility and visibility, our logo should...
BRAND STYLE GUIDE PRESS KIT 2019
OUR VISION
To be the world’s most loved enterprise software company, ever.
OUR MISSION
To enable every organization on the planet to make their customers happier.
OUR BRAND CHARACTER
Sprinklr is human, authentic, and joyful.
5 | BEST PRACTICES
© 2019 Sprinklr Inc. All rights reserved.
Primary logo
Vertical
The vertical logo should only be used to increase visibility when space is limited or primarily vertical.
Inverted
Full-color burst: Should be used on dark solid backgrounds for legibility while still retaining the color of the primary logo. Never use the gray wordmark on a dark background.
Knocked out: Should be used on dark backgrounds where the primary logo lacks legibility, such as busy photography or heavy textures.
HORIZONTAL VERTICAL
© 2019 Sprinklr Inc. All rights reserved.
Primary logo
Safe area
To maintain legibility and visibility, our logo should never appear smaller than the sizes listed.
Minimum size
To maintain visual integrity of our logo, adequate clear space should always surround it. Use the height of the lowercase “p” as a reference for the amount of space around all sides of the logo and tagline.
MINIMUM SIZE
W 1.5” 108px
H 1.5” 108px
6 | BEST PRACTICES
W 1.0” 72pxH
1.2
” 9
0px
7 | SECTION TITLE
© 2019, Sprinklr Inc. All rights reserved.
Primary Logo
Type
Primary LogoGa. Liquibus, et volupta temporporiam veni-maio. Iberio. Verferi rerum ut explabo riatatibus es autLupta-tius, voluptatur ab iumquam utatur sitas etur rentur aspis quias ni ut dollab ipsam, cum dolupti cum doluptatur
Type
Primary LogoGa. Liquibus, et volupta temporporiam venimaio. Iberio. Verferi rerum ut explabo riatatibus es autLuptatius, voluptatur ab iumquam utatur sitas etur rentur aspis quias ni ut dollab ipsam, cum dolupti cum doluptatur
© 2019 Sprinklr Inc. All rights reserved.
Logo + tagline
Vertical
The vertical logo should only be used to increase visibility when space is limited or primarily vertical.
Inverted
Full-color burst: Should be used on dark solid backgrounds for legibility while still retaining the color of the primary logo.
Knocked out: Should be used on dark backgrounds where the primary logo lacks legibility, such as busy photography or heavy textures.
HORIZONTAL VERTICAL
7 | BEST PRACTICES
The logo + tagline should only be used where it stands alone, and messaging needs to be clear and visible. Our tagline communicates the Sprinklr mission: to enable every organization on the planet to make their customers happier.
8 | SECTION TITLE
© 2019, Sprinklr Inc. All rights reserved.
Primary Logo
Type
Primary LogoGa. Liquibus, et volupta temporporiam veni-maio. Iberio. Verferi rerum ut explabo riatatibus es autLupta-tius, voluptatur ab iumquam utatur sitas etur rentur aspis quias ni ut dollab ipsam, cum dolupti cum doluptatur
Type
Primary LogoGa. Liquibus, et volupta temporporiam venimaio. Iberio. Verferi rerum ut explabo riatatibus es autLuptatius, voluptatur ab iumquam utatur sitas etur rentur aspis quias ni ut dollab ipsam, cum dolupti cum doluptatur
© 2019 Sprinklr Inc. All rights reserved.
Logo + tagline
Safe area
To maintain legibility and visibility, our logo should never appear smaller than the sizes listed.
Minimum size
To maintain visual integrity of our logo, adequate clear space should always surround it. Use the height of the lowercase “p” as a reference for the amount of space around all sides of the logo and tagline.
MINIMUM SIZE
W 2.5” 180px
H .7
6”
55
px
8 | BEST PRACTICES
W 1.39” 110px
H 1
.76
” 12
5px
© 2019 Sprinklr Inc. All rights reserved.
Logo elements
Burst
When possible the primary logo should be used; however in some cases the burst can be used to support the brand on its own.
Use the burst mark for things such as social media profiles, website favicons, internal software, or when the asset requries sizing smaller than the minimum size requirements for the primary logo, such as in the corner of a document or design asset as a brand identifier.
Wordmark
The Sprinklr wordmark should only be used without the burst when the burst is featured as a graphic element elsewhere on the visual. It should never be used on its own where the burst is not visible and never be shown in a color other than our Steel Gray or White.
9 | BEST PRACTICES
10 | BEST PRACTICES
© 2019, Sprinklr Inc. All rights reserved.
Partnership LockupIn partnership lockups, always use the primary logo unless space is limited.
When combining the Sprinklr logo with one or more partner brand marks, be sure that both logos have the same visual weight and are set apart by a separator bar.
Horizontal lockup: The vertical bar for horizontal lockups should be the height from the top of the “l” to the bottom of the “p” in the wordmark.
Vertical lockup: The horizontal bar for vertical lockups should be the length between the “p” and “l” in the wordmark.
© 2019 Sprinklr Inc. All rights reserved.
Logo misuseA: DO NOT USE AN OLD LOGO.
B: DO NOT stretch, squish, or distort the logo.
C: DO NOT resize the burst around the wordmark.
D: DO NOT change the burst to a single color.
E: DO NOT use the logo in an off-brand color.
F: DO NOT resize the burst in the vertical logo.
G: DO NOT put the full-color logo on a brand color.
H: DO NOT write out the word “Sprinklr” next to the burst.
I: DO NOT add a harsh drop shadow or effect to the logo.
Have questions about how to use the logo? Email [email protected] for specific assistance.
A B C
D E F
G H I
11 | BEST PRACTICES
sprinklr
© 2019 Sprinklr Inc. All rights reserved.
Primary color paletteColor is an important expression of the core Sprinklr values. It grounds our thoughts and influences our emotions. It’s important to use color in a purposeful way to add value without distraction.
To maintain consistency, these colors should always be represented at 100 percent value.
SPRING FERN GREEN
RGB: R201 G215 B91
HEX#: C9D75B
CMYK: C30 M1 Y100 K0
PMS: 382 C
PASSION FLOWER RED
RGB: R225 G37 B27
HEX#: E1251B
CMYK: C6 M98 Y100 K1
PMS: 485 C
SUNSHINE YELLOW
RGB: R255 G205 B45
HEX#: FFCD2D
CMYK: C0 M22 Y84 K0
PMS: 1225 C
HORIZON BLUE
RGB: R40 G170 B225
HEX#: 28AAE1
CMYK: C81 M4 Y5 K0
PMS: 306 C
STEEL GRAY
RGB: R61 G69 B67
HEX#: 3D4543
CMYK: C71 M57 Y61 K44
PMS: 446 C
12 | BEST PRACTICES
© 2019 Sprinklr Inc. All rights reserved.
TypefaceProxima Nova is a typeface with many weights that works well as headline or body copy. The geometric letter forms make it seem friendly and complement the curves of the petals in the “burst” logo mark.
Sentence case should be used in all headlines and body copy. For some applications such as labels, all caps can be used, but only if it’s not a complete sentence.
Color can be used to give visual hierarchy to headlines, but body copy should remain steel gray or black. Within body copy, color should be used only for emphasis.
13 | BEST PRACTICES
Typeface Formatting
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ? ! @ # $ % &
Proxima Nova ExtraBoldLarge headlines
Proxima Nova SemiBold Smaller headlines, subheaders
Proxima Nova BoldSMALL SUBHEADERS
Proxima Nova RegularBody copy, descriptions
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ? ! @ # $ % &
© 2019 Sprinklr Inc. All rights reserved.