PRESS INFORMATION · 2009. 11. 19. · Nikon Europe B.V. New Yorkstraat 66 1175 RD Lijnden The...

Nikon Europe B.V. New Yorkstraat 66

1175 RD Lijnden The Netherlands

T +31 (0)20 449 6222 www.europe-nikon.com

PRESS INFORMATION

COOLPIX For All Nikon introduces four stylish compacts with something for everyone

Amsterdam, the Netherlands, 7 August 2008 –Nikon Europe is proud to announce the introduction of

four new COOLPIX compact cameras: the S610, the S610C, the S710 and the S560. The new cameras

cater to everyone’s tastes and needs. Both the S610 and S610C are incredibly fast, with the world’s

fastest start-up time in their class*, 10 effective megapixels and a wide-angle 4x zoom. The S610C’s

wireless LAN connectivity makes uploading pictures to the internet easy. The S710 has a massive 14.5

effective megapixels, a range of high-performance functions such as a possible 12 fps shooting and, with

a sensitivity range up to ISO 12800, delivers sharp and detailed pictures in even the most demanding

environments. The S560 is the world’s smallest in its class and with superior portability, a 5x zoom lens

and advanced features such as Smile Mode, the S560 is the perfect family choice. All cameras feature

Nikon’s proprietary EXPEED image-processing system and high-quality NIKKOR lenses. And all four

models are housed in durable metal bodies, in a range of colours, with sleek lines that look good

anywhere.

Mark Pekelharing, Product Manager Consumer Products at Nikon Europe B.V: “These four new COOLPIX

cameras represent the latest in style, design and quality and offer all superb imaging quality. There’s the

friendly pricing of the S560, the S710’s outstanding quality and performance, the connectivity and image

sharing options of the S610C and the remarkable speed of the S610. Whatever your preference, there’s a

COOLPIX for you.”

S610C and S610

Besides their stylish design, the S610C and S610 have the fastest start-up

times in their class*. Their easy operation makes them simple to

get to know. Both cameras offer advanced features that include

Scene Auto Selector, a first for Nikon COOLPIX models. With this

setting the camera automatically selects the most appropriate




PRESS INFORMATION

Scene Mode such as portrait, landscape, night setting, or close up. Photographing moving subjects such

as children or pets is extremely easy with the Active Child Mode setting that automatically keeps moving

subjects in sharp focus. Smile Mode, which automatically takes a picture when the person in focus smiles,

means you’ll never miss that loving smile again. The S610C is the world’s first compact camera compliant

with WPS (Wi-Fi Protected Setup), which makes for effortless and secure connectivity to Wi-Fi routers to

allow quick and easy on-line storage and sharing of digital pictures via Nikon’s my Picturetown.

p

eptember for a MSRP of

Thanks to small, elegant aluminium bodies with sharply-cut contours both cameras are good-looking. And

to make sure framing shots is easy, both have a large 3-inch TFT monitor and four functions to reduce

blur: Lens-shift Vibration Reduction (VR), high ISO (up to 3200), Best Shot Selector and Motion Detection.

The S610C will be available in Black and retail as of [TBD] September for a MSRP of €319. The S610 will

be available in Titanium Silver and Deep Red and retail as of 29 August for a MSRP of €299.

S710

The S710 is a top quality, high-performance digital camera with

14.5 effective megapixels. It includes a 3.6x optical zoom

covering a wide-angle 28 mm, four exposure modes

(P/S/A/M) to allow users to fully control the camera

settings or leave it up to the camera to decide the best

settings and Scene Auto Selector. Four anti-blur features

ensure sharp images at all times, even for objects on the

move: lens-shift Vibration Reduction (VR), a sensitivity

range u to ISO 12800, Best Shot Selector and Motion Detection.

Thanks to its Face-priority AF, it can recognise up to 12 faces, so

that you’ll not be disappointed again when shooting that group photo. Selecting a shot is easy with its

extra-large 3-inch wide-viewing angle TFT monitor with anti-reflection coating. It has a robust exterior

design with highly-durable stainless steel body. With advanced features and superior portability, this is the

camera for those looking for a compact camera that offers top-level images in a sophisticated design. The

S710 will be in Urban Black, Titanium Silver and Deep Red retail as of mid-S




PRESS INFORMATION

€329.

m

7

in three colours: Warm Silver, Sakura Pink and Black. The S560 will

e available for retail as of end-August for a MSRP of €249.

t equiv.) and optical VR

nction (as of 7 August, according to research conducted by Nikon Corporation)

S560

The S560 is an attractively-priced yet high-quality compact digital

era with 10 effective megapixels, 5x NIKKOR zoom lens and a large

-inch wide-viewing angle TFT monitor. Designed with ease of use

in mind, the camera offers numerous features to make life easier.

Thanks to its high sensitivity it can be used in almost any setting.

Scene Auto Selector does the work by automatically choosing the

appropriate settings whether shooting a portrait, landscape or fast

action. And in Smile Mode, the camera detects the subject’s face

and focuses, and automatically releases the shutter when the

subject smiles. It even includes a blink warning for when a subject has blinked during exposure. The

high-quality aluminium body comes

ca

2.

b

* Among compact digital cameras with a zoom lens covering 28mm (35mm-forma

fu

NOT FOR PUBLICATION:

ress contacts:

aefers

E [email protected]

P

Nikon Europe B.V.

Yvonne Billenkamp-Sch

T +31 (0)20 449 6222

[email protected]

Solid Ground

Ward Estoppey

T +31 (0)20 419 8400

E




PRESS INFORMATION

For more information about Nikon’s award winning products please visit: www.europe-nikon.com

PRESS INFORMATION · 2009. 11. 19. · Nikon Europe B.V. New Yorkstraat 66 1175 RD Lijnden The...

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