Press book - Laggridore
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Transcript of Press book - Laggridore
Oui have been adoring Laggridore’s tres jolie powder perfume
jewel cases representing the four seasons from the moment
“Spring” arrived at The Beauty Shortlist (in an intriguing black
and gold box). What could be inside the rather regal velvet taf-
feta pouch? Out wafted a light-as-air whisper of perfume before
we’d even opened the clasp.
Inside is the most perfectly imprinted perfume powder compact,
way too beautiful to dip into but we did, and the green and white
floral fragrance has “spring” written all over it – it’s as gorgeous
as the jewel case itself.
ThereThere are no glittery particles – instead, Laggridore created a
super-fine powder containing 31% perfume (high compared to
liquid fragrances, so you can expect excellent staying power).
Which means the sofa won’t be covered in sparkles and the
powder won’t leave a trace on your clothes. You just swipe the
pressed powder with your finger or use the “houpette” that
comes with it (a delicate round pressed mousse-sponge).
AllAll that will linger is the scent of “Spring” conjuring up images of
elegant bridges in Paris under a blue March sky…a clandestine
bottle of wine shared in a small bistrot…chocolat confections in
white boxes with the patissier’s swirling signature signed in
gold…Gregory Fitoussi in Mr. Selfridge.
LaggridoreLaggridore have created four perfumed compacts: Spring,
Summer, Autumn and Winter and each one is a poetic celebra-
tion of the season it captures:
‘Spring’ is a gentle, fresh, floral green. A delightful combination
of green tea and white lilies, a fresh breeze leaving a lingering
trail
of jonquils and nutmeg.
‘Summer’ is a sensuous score of fruits and floral notes. Fresh
pineapples and apricots are enriched with rosewood and lily-
of-the-valley, then matched with sensual sandalwood and
ambergris.
‘Autumn’ is a woody, spicy fragrance that is all contrasts. Lan-
guorous labdanum and sandalwood and sensual patchouli
linger like twilight mist that is not easily forgotten.
‘Winter’ is a Chypre in its sensuousness and its strength. A
subtle mixture of exotic flowers and spices. It combines the
strength of Egyptian jasmine, the softness of May rose and the
perpetual mystery of oakmoss and wormwood.
Spring and Summer are €85 each from Laggridore.com Paris,
and Autumn and Winter will follow later this year.
Notes: No phthalates or nitro and polycyclic musks, no preser-
vatives or parabens. The powder perfumes are alcohol-free and
will last for a year and the metal cases are gilded in a deep, rich
24 carat gold.
Este es un perfume en una forma diferente que juega un rol diferente. Un estuche dorado que
contiene un perfume sólido disponible en cuatro fragancias, que llevan el tema de las cuatro esta-
ciones. Laggridore ha creado unos polvos compactos que no son ni un derivado de perfume o un
polvo perfumado sino que es un perfume en su totalidad – un perfume en forma de polvo.
Primavera, Verano, Otoño e Invierno son presentados en forma de un extraordinario polvo puro
y sedoso. La textura es tan fina y las esencias del perfume son tan concentradas que tan solo un
pequeño toque es suficiente. Al tocar la piel el polvo efervescente se transforma en un sutil velo
de aroma que es realzado gradualmente y difundido con el calor corporal. Utilizar el perfume se
convierte en una experiencia sensual, un toque intimo que la mujer querrá volver a vivir una y otra
vez.
SiendoSiendo la culminación de cinco años de investigación, el perfume en polvo Laggridore es la esen-
cia de la innovación. Su producción incluye componentes micro-encapsulados de perfume que
son luego convertidos en un polvo compacto cosmético. Esto significa que tres veces más esen-
cia puede ser incorporada en la fórmula y es así que las cualidades del perfume son preservadas
por las microcápsulas prologando su efectividad en un largo periodo de tiempo.
Laggridore logró incorporar un nunca antes visto 31% de esencias de perfume en la fórmula. La
intensidad del aroma después de la aplicación, así como su duración son únicas.
El hermoso estuche está decorado con bellezas Florentinas que han sido meticulosamente gra-
badas con un cuidado infinito. Su estilo es único, exuberante, esotérico y lleno de poesía. La
sofisticación de los detalles simbólicos, las decoraciones en relieve, los acabados en oro blanco
y amarillo hacen de este producto un tesoro atemporal que trasciende toda moda.
Primavera es suave y fresco: Una mezcla de cítricos, té verde y flores blancas.
Verano es floral, frutal y oriental: Piña, albaricoque, Lirio del valle, madera de sándalo, cera de
abejas, vainilla y ámbar gris.
Los perfumes en polvo Otoño e Invierno serán lanzados los primeros días de invierno.
This is a perfume of a different form, to play a different role. A golden case containing a solid perfume available in four fragrances, set to the theme
of the Four Seasons. Laggridore has created a pressed powder which is neither a perfume derivative nor a perfumed powder but consists entirely
of perfume – a perfume in the form of powder. SPRING, SUMMER, AUTUMN and WINTER are presented in the form of an extraordinarily pure
and silky powder. The texture is so fine and the perfume essences so concentrated that the smallest touch is enough, becoming infinitesimal.
PlacedPlaced on the pulse points, the effervescent powder transforms into a subtle veil of scent which is gradually enhanced and diffused by the warmth
of the body.
Using perfume becomes a sensual experience, an intimate touch a woman will want to live over and over again. The perfume takes on an intimate
and personal dimension, conveying a secret, a murmur, a sweet word or a loving kiss. Laggridore has invented a perfumed caress, which is delicate
yet enduring, a solid perfume for your enjoyment.
The culmination of five years’ research, Laggridore perfume powder is the essence of innovation. Its production involves micro-encapsulating per-
fume compositions before formulating them into a cosmetic compacted powder. This means that three times more essence can be incorporated
into the formula, so the perfume’s qualities are preserved by the microcapsules, prolonging their effectiveness over a very long period. Laggridore
managed to incorporate a record 31% perfume essences into the formula. The intensity of the scent upon application, as well as its endurance, are
unique.unique. As it is not alcohol-based, Laggridore’s dry perfume does not have the associated volatility. It is so gentle that it is suitable for even the
most sensitive skins. Ultimately, this makes it a silky solid which provides a range of benefits. Laggridore’s solid perfume is distinguished by a sur-
prisingly powerful scent. It does not contain the slightest trace of parabens, phthalates, preservatives, polycyclic musks or nitrates. Its performance
is unique and its patented formulation complies with EEC, Japanese and US FDA regulations.
This piece of jewellery, which slips into your handbag, is the ideal travel companion, easy to carry anywhere with you. Laggridore is the essential
new object of desire. Each perfume is a classic within its category and each seasonal decoration fits into a harmony inspired by the work of the Mas-
ters of the Renaissance. The beautiful case is decorated with Florentine beauties which have been meticulously engraved with infinite care. The
style is unique, exuberant, esoteric and filled with poetry. The sophistication of the symbolic details, the decorations moulded in bas-relief, the
yellow and white gold finishes, make this a timeless treasure transcending fashions.
SPRING is a gentle, Fresh, Floral Green : a blend of Citrus, Green Tea and White Flowers.
SUMMER is a Floral, Fruity, Oriental : Apricot, Pineapple, Lily of the valley, Sandalwood, Beewax, Vanilla and grey Amber.
The commercial launch in selective perfumeries is planned for the beginning of 2013.
Meanwhile, to respond to users’ requests who have already heard of the release of this outstanding line of powder perfumes, Laggridore has put
up for sale on its Website the SPRING and SUMMER fragrances. Price €85, lead time 2 weeks.
AUTUMN and WINTER will appear in the early days of Winter.
Contact :
www.laggridore.comwww.laggridore.com
When I received it, this little gem made my day. It's a little trea-
sure that you can easily carry around in your bag.
The packaging and the box itself are very luxurious. The box
has a nice weight that give you the impression that your are hol-
ding a luxurious and elegant product.
I have to say that all these little details make this product special
(You can see the details on the pictures).
I like how the product opens, it has this little "clic" that make all
the difference.
Laggridore gave me the fragrance "Eté" that correspond to
summer. It has a very nice smell, it's a fruity scent(pineapple,
apricot...) mixed with flowers (lily of the valley), woody
(rosewood) scents and some amber and vanilla that gives an
oriental twist to the mix.
I'dI'd like to lay emphasis on the fact that the product contains no
alcohol, no parabens and no phthalates which is great for sensi-
tive skins like mine.
Every new fragrance is released at the beginning of the new
season.
The price is 85 €, which is pretty reasonable for a product that
will last you at least a year with three applications per day.
You can purchase it on Laggridore site.
See the pretty cherries on the box?
Of course as a beauty addict I gladly accepted. Mostly because
of the particularities that make this perfume such a special pro-
duct. I say special because the perfumes have a powder
consistency, and are made of 31% perfume essence.
Because they declined around the four seasons, each box is
engraved with a different story which let us discover the identity
of the fragrance.
LET'S TALK ABOUT BEAUTY. Recently Laggridore contacted
me and gave me the opportunity to do a review on one of their
perfume that are declined aro
La finesse de la poudre est d’une grande qualité et d »une grande finesse. Pour la prélever, il suffit d’une caresse avec le petit accessoire fournit et hop, quelques effleurements par ci, par là et nous voilà nimbée d’une délicieuse odeur !
Côté fragrance, Printemps est un vert frais fleuri, tout en dou-ceur.C’est un délicieux mélange de thé vert et de lys blanc, une brise fraîche qui s’attarde en un doux sillage de jonquille et de mus-cade. Un parfum vraiment frais et qui se porte facilement. Je le trouve aussi très racé, très classe, vraiment envoûtant !
Le boitier finement travaillé est de toute beauté ! Ici, il repré-sente sur fond d’herbe fraîche, le visage incliné d’une jeune femme à la coiffure entrelacée de fleurs blanches, inspirant la vulnérabilité et la grâce de la nature qui s’éveille. De la poésie à l’état brut, retranscrit sur un boitier bijou. Ce boitier est livré avec une housse de transport de couleur rouge brique, qui fait un peu penser aux petites pochettes de Moyen Age.
En même temps, il faudrait être bien difficile pour rester insen-sible à la beauté de l’objet ! En effet, ce parfum poudre est contenu dans une merveille d’écrin qui fera chavirer nos coeurs de filles ! Et pour que son parfum poudre soit unique, Laggri-dore a créé une nouvelle formule qui n’est ni un dérivé de parfum ni une poudre parfumée mais un « vrai parfum » qui contient 31% d’essences de parfum.
J’adore les parfums car leur 1001 mondes m’enchantent au plus haut point. Bien entendu, la plupart du temps, j’utilise des parfums tout ce qu’il y a de plus classiques : des sprays…oui sauf qu’il ne faut pas oublier que le parfum peut se présenter sous forme de concrètes mais aussi de poudres ! En parlant de poudre de parfum, j’ai testé une poudre de parfum de la marque Laggridore et (rime inside) je l’adore ! LesLes fragrances tournent autour des 4 saisons : printemps, été, automne et hiver (les 2 dernières étant à sortir prochainement). J’ai testé la version Printemps.
On peut adapter son parfum à la saison. « Printemps », « Eté », « Automne », « Hiver », ont chacun leur senteur et leur boitier personnalisé.
Le concept est top et hyper raffiné. Le seul bémol : l’odeur ne reste pas des heures. Mais comme on peut emporter notre « poudrier » n’importe où, pas de souci pour les retouches. C’est novateur et très classe ! Le prix, en revanche, nous a moins convaincu : 85 euros quand même, on mettra 3/5 avec une étoile en moins pour le prix, un bon point par contre sur le res-pect de la peau, sans alcool ajouté, sans parabens, enrichi en vitamine E et sans phtalatesvitamine E et sans phtalates
On choisit l’endroit où on veut l’appliquer de manière straté-gique : cou, décolleté, poignées… L’odeur s’intensifie au contact de la peau. Normal, il s’agit d’une « concentration record de 31% d’essences de parfum sans le moindre ajout
Compact, le poudrier tient dans votre sac (même mini!). Du coup on peut se balader avec partout. A l’intérieur, il y a une petite éponge toute douce pour appliquer la poudre. Là encore, c’est super pratique
Une jolie boîte noire et dorée. Très chic. Très vintage. A l’intérieur une petite bourse dans les tons prunes. Et encore à l’intérieur : le parfum. Présenté dans un petit poudrier doré et gravé, on dirait un objet précieux.
I was contacted recently by a new perfume company and asked if I was interested in writing about their product. After a brief description and a browse of their website I said “Oui!” but that I thought it best if I “discovered” their perfume in person. (I much prefer to blog about things I have tasted or tested or touched. It gives a more authentic perception for my readers. So I set up a meeting with François Marmey who represents the company andand is putting together an internet publicity campaign. He said I was one of the first bloggers to respond, which makes me happy to be one of the first bloggers to write about it from a first-hand experience! We met for an after-work glass of wine at the Crillon hotel (I figured that the discovery of a new luxe pro-duct called for a luxe setting). We took a table on the indoor courtyard patio as the weather was nice for a change, and the tables are large enough so we had space to spread out the pro-ducts and test them.
any traces and it blends invisibly into the skin. Then there is the size of the product, which allows for it to be carried in a small hand bag or purse, even an evening clutch with out being cum-bersome. Also the perfume palette compact is made so that it is not easily breakable (in case it slips out of your hands or you drop your clutch). This is important for those of us who like to carry it around with us and not just keep it at our make-up mirror. AnotherAnother aspect of a well-thought product is the tiny hole in the bottom of the compact case makes it simple to remove an empty cartridge and replace it with a new one… And the list of qualities goes on.
I can only suggest that you try this product for yourself. It is pure luxury yet remains entirely elegant and refined, and is entirely MADE IN FRANCE.
Commercialized only in major European countries for the time being.
TheThe Laggridore website has been up (as of publication of this post) for about 2 months. You can purchase already off the site, but the official launching of the product is set for this Fall 2012. The price is 85€ for the box and the perfume powder compact, with the powder puff “houpette” and the velvet/silk pouch (a recharge is around 40€), but at the moment only two items are on sale (Spring and Summer compact kits) until the official launch.launch.
TheThe powder has a light silky texture that feels like a whisper when applying it. And the aesthetic appeal of applying perfume in such a delicate and sensual way appeals to me greatly. As I think that luxury so delicate and intimate is the best kind of luxury! I am all for anti-bling, anti “m’as-tu-vu” luxury without fal-ling into the hipster and rags fad. This perfume offers more than just a scent, it offers a new delicate gesture in your daily beauty routine,routine, a gesture that harbors a very human, very sensuous aspect : touch.