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Transcript of presntation ob
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MBA HR Semester spring2011
Organizational behavior
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Select an organization from hotel
industry and observe how the management used Information
technology In communication
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Contents
Introduction
Information technology
Background of Information Technology
Information technology (IT) in hotelManagement
Types of software used in hotels
Information and communications technology
Practical study
Swot analysis
Conclusion & recommendations
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Introduction
Information technology
The term in its modern sense first appeared in a 1958
article published in the´ Harvard Business Review´.
³Information technology (IT) is the acquisition, processing,storage and dissemination of vocal, pictorial, textual andnumerical information by a microelectronics- based
combination of computing and telecommunications´
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Information and communications
technologyICT, is often used as an extended synonym for
information technology(IT), but is usually a more
general term that stresses the role of unified
communications and the integration of telecommunications as telephone lines and
wireless signals, computers, middleware as well
as necessary software, storage- and audio-
visual systems, which enable users to create,
access, store, transmit, and manipulate
information.
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The Importance of Information
TechnologyInformation System plays the role as'enabler and facilitator', which endows with
tactical values to the officialdom andconsiderable step up to the excellence of administration. 'An Information System is aparticular type of work system that usesinformation technology to detain, put onthe air, store, retrieve, manipulate or display information, thereby partisan oneor more other work structure'.
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in which authors Leavitt and Whistler commented that "the newtechnology does not yet have a single established name. We shall
call it information technology (IT). Some of the modern and emerging
fields of Information technology are next generation web
technologies, bioinformatics, cloud computing, global information
systems, large scale knowledgebase¶s, etc.
In the early days of computer development, there was no such thing
as a college degree in IT. Software development and computer
programming were best left to the computer scientists and
mathematical engineers, due to their complicated nature. As time
passed and technology advanced, such as with the advent of thepersonal computer in the 1980s and its everyday use in the home
and the workplace, the world moved into the information age.
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Background of IT
In relative terms, it wasn't long ago that the InformationTechnology department might have consist of a singleComputer Operator, who might be storing data onmagnetic tape,
In the 1960s and 1970s, the term information technology(IT) was a little known phrase that was used by thosewho worked in places like banks and hospitals todescribe the processes they used to store information.With the paradigm shift to computing technology and"paperless" workplaces, information technology has
come to be a household phrase. It defines an industrythat uses computers, networking, software programming,and other equipment and processes to store, process,retrieve, transmit, and protect information.
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Information technology (IT) in
hotel Management Information technology streamlines nearly every aspect of
operations in the hospitality industry, from managing hotelreservations to facilitating communication between restaurantservers and chefs in the kitchen. Computer software also assists
management with back-end operations, from completing payroll totracking inventory.
Hotels needed also the communication called intercom and in whichthe guest can make order through video phones in a remote room,from the counter to the room. The information technology can helpmanage a hotel through advertisement .It the hotel wants to bevisited by many clients .They should make a website that contains
the location of the hotels and what are the amenities. By doing thesetourist from all parts of the world will know the hotel.
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Types of software used in hotels
property management /accounting (PMS)
Internet/GDS reservations
central reservations POS/hospitality
web site design
Inventory management
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Types of software used in hotels
hotel software used by the hotel/motelindustry is hotel property managementsoftware (PMS). PMS is a comprehensive
software package that manages allaspects of hotel operations, which hasfront desk, and back office modules thathandle reservations, guest profile/folio,reporting, night auditing, andhousekeeping, accounting, payroll andasset and inventory management
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software used in hotels
Hospitality management software includessales and catering software, which willhave a POS(point of sales) module to
manage, and track sales from restaurants,lounge/bar, and room service. Eventmanagement is another important moduleof hospitality management software. Eventmanagement modules managegroup/convention sales, room booking,function and layout.
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Software
For reservations, there are two types of hotel software a
CR
S (central reservation system) and anI
BE (I
nternetbooking engine). An IBE allows guests to remotely make
reservations accessing the hotel¶s website. Hotel
reservation systems will also have reservation software
capability that allows guests to make reservations using
a GDS service. A CRS books reservations for multipleproperties.
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P ractical study Serena hotel Islamabad
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Serena Hotels
The Serena selection of luxury resorts, safari
lodges and hotels spans some of the most
evocative, exotic and enchanting destinations in
the world. The Serena Group comprises a collection of 32
luxury resorts, safari lodges and hotels, which
are located in East Africa (Kenya, Tanzania,
Rwanda, Uganda and Mozambique) and
Southern Asia (Pakistan, Afghanistan and
Tajikistan).
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Vision
Serena always endeavor to conserve rather than exploit
nature
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Mission
Is to create buildings of outstanding
Ethnic design to offer the highest standardsof Service and product that enables Serena
All to deliver Level of operating standards
This will exceed the level of GuestsExpectations.
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Hotel Facilities
387 Rooms including Suites
Limousine Airport Transfer Service
Two temperature controlled Swimming Pools
Shopping Arcade Conference / Events Center
24-hour Business Centre
Wi-Fi Access
High Definition TV with International Channels Room service, Valet & Laundry
24-hour Doctor on Call
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how management is using ICT in Serena
hotel
Information technology is playing a key role inthe revival of hotel industry.
Serena is using video intercom in which the
guest can make order through video phones in aremote room, from the counter to the room.
Serena has Website by this tourist from all partsof the world know info about the hotel.
Serena's IT professionals have a hospitalitymanagement background, along with an ITqualification.
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Swot analysis
Strengths
Serena is using valuedtraditional services & gettingsupport from moderntechnology.
Cost effective communicationsystem like intercom andbuzzer system is commonlyand effectively used.
Room service, Valet &
Laundry Beautiful décor & interior
Two temperature controlledSwimming Pools
Weaknesses
Need more modern ICT
only for high class
highly expensive
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Opportunities
Growing demands of hotels and hospitalityindustry.
Offers of moderntechnology to expandbusiness
Cost effective option byreducing staff throughuse of Modern ICT
Innovation
Increase of links andaffiliations
Threats
Security Situation
Competitors
Inflation The Government
Instability
lack of tourism inPakistan
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Conclusion & Recommendation
hospitality ventures are notusing informationtechnology (IT)strategically and are notreaping benefits. Thislack is mostly due to thetrend of staffing of lesseducated persons in hotelindustry. IT can providehospitality firms and
hotels with a sustainedcompetitive advantage,provided the technologycomplements operations.
To boost up their business hotel andhospitality industry mustadopted
adopt the online systems just like E-Booking,
E-ticketing to attractmuch greater number of customers.