PRESENTS - Digitalizemenow · Search engine optimization (SEO) is the process of affecting the...
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PRESENTS
Transcript of PRESENTS - Digitalizemenow · Search engine optimization (SEO) is the process of affecting the...
PRESENTS
Social Media for
Pharmacies
Introductions
Samantha Dooley
BBS (Hons), MII GRAD, MSc (Hons)
Owner of Digitalizemenow.com
New start up Business award winner 2016
Social Media Consultant
Web designer – Wordpress
Digital Media Lecturer
Contact: [email protected]
Phone: 0864037695
Table of contents
Brand Awareness
Why use Social Media
Digital Media Creation
SEO
Facebook Advertising
Planning
Finish
Do you want your brand to standout online?
Brand Awareness
Where do you think
people learn about
brands in 2019?
Most people are
searching for brands on
their mobile phone!
Questions to answer before building
an online brand
As a small to medium size pharmacy you need to consider your business and personal brand.
Who are you?
What do you stand for?
How do you want the public to perceive you?
What is your message?
Why use Social Media?
https://www.youtube.com/watch?v=0rSW
dW2GQI4
2017 Social media statistics
Irish Retail Online Landscape
€8.5 million a day
spent online with
retailers abroad
95% of homes across the
country have broadband
access.
More than a third of
Irish people are
spending over 20 hours
online per week
Irish mobile phone usage
highest in the western
world, with a third of all web
access here now coming
from our handsets.
Digital Media Creation
Images
Videos
Blogs – Information, how to’s, New
product reviews
Share community posts
Examples of Facebook media
https://www.facebook.com/HigginsPharma
cy/photos/a.215106185310117/12766618
25821209/?type=3&theater
https://www.facebook.com/Cara-
Pharmacy-403725363401605/
https://www.facebook.com/castlepharmac
ywaterford/
SEO what is it?
Key word research
SEO for social media
Drive traffic to your online business
SEO What is it?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
FACEBOOK FOR BUSINESS
Can schedule posts
Can advertise your page/product and service
Can get reviews
Can get insights
Access to lots more information and settings
Access to Facebook help!
Can start groups
Can NOT send messages to followers
You are under strict policies and rules by Facebook
Business Page pros and cons
FACEBOOK BUSINESS PAGE SET UP
Business Page Settings
Facebook Insights - Overview
Insights - People
How to make a post
About Instagram
Instagram launched in 2010
When Facebook purchased it in 2012 it had 30 million users
In June 2018 Instagram reached 1 billion users
Under 35’s (Mellennials) make up 70% of Instagram users
More women than men, except for the 18 – 24 year age group (men out number women here)
Most active users are the 18 – 29 year olds.
For teenagers Instagram is the second most used platform behind Snapchat
The Over
50’s love
instagram too!
Top 10 Countries 2018
USA – 120 million users
India – 67 million users
Brazil – 63 million
Indonesia – 59 million
Turkey – 36 million
Russia – 33 million
Japan – 24 million
UK – 23 million
Mexico – 21 million
Germany & Italy – 18 million
Income demographics for US
Irelands average earnings - €735 pw
Highest average earnings in the IT sector
– 1105pw
Finacial/real estate – 1023.00 pw
Arts, recreation & entertainment €472
pw
Accommodation & food sector €350
Instagram for Business
Step 1:
Get an Instagram business account
If you already have a good following on your
personal account you can easily convert your
personal profile to a business profile.
If you don’t have an account at all – then you
can sign up as a business account!
Set up an Instagram account
Converting your personal account
to a business account
Step 2
Create a winning strategy
Decide what content to post
Identify who will see it
Check your analytics to see who is
following/visiting your page
Have a clear brand statement
Plan and set measurable goals
Focus on the right metrics
Awareness – brand awareness/follower
growth
Engagement – likes and shares
Conversions – this includes click through
rate (CTR) and CPM (per 1000
impressions)
Customers – this is based on actions
customers take, like giving reviews
Tip 4
Share great content Content is everything on Instagram
Use great images
Whether professionally done or via your
phone the images must be eye catching,
have good lighting and most of all stand
out enough for a user to stop look and
like your photos.
SOCIAL MEDIA STRATEGY
Plan your marketing campaign
Business strategy should be
integrated with social media
strategy
What’s your Mission?
What are your Objectives?
What is the Value proposition you’re
offering?
Pitch for social media
Building an online Brand Strategy
Who are our customers?
Where are our customer?
Learn to understand the behaviour of your customer!
Who is your customer?
A customer persona should be developed
for each product and service you market.
Details like:
◦ Gender, age, demographic, geographic,
profession, lifestyle, what social media are they
likely to use should be decided before any
marketing campaign is introduced.
Marketing Strategy Template
Audience
Goals
Platforms
Paid
Organic posts
Post themes?
Social Media Content planner
Click link below and scroll to bottom or
page to see resources:
https://digitalizemenow.com/social-media-
management/digital-marketing-for-
pharmacies/
Digital Swot Analysis
57
Strengths Weaknesses
Opportunities Threats
58
Develop a Digital
marketing SWOT
Select product, service
Develop your
customer persona
Identify
online communica
tion
Develop a content
plan
Implement monitor
and measure
ROI
Digital Marketing planning
THANK YOU! QUESTIONS?
WOW – Finished you have learnt loads....!!!!
