Presenting Two-Factor Machine in a Cartesian System Ted Mitchell.
-
Upload
peter-bond -
Category
Documents
-
view
216 -
download
0
Transcript of Presenting Two-Factor Machine in a Cartesian System Ted Mitchell.
Presenting Two-Factor Machinein a Cartesian System
Ted Mitchell
There are TWO different formats
• For presenting the elements in a Two-Factor Model of a Marketing Machine as graph in a Cartesian System of Coordinates
• 1) Presentation as a Factor Focused Graph• 2) Presentation as a Slope-Origin Graph using
an Input-Output Focus
#4 Presentation Method Using a Factor Focused graph in a
Cartesian System
The Key characteristics are
• 1) the rate of conversion, r, is the variable scaled on the Y-axis
• 2) The amount of the Input, I, is scaled on the X-axis
• 3) The amount of Output, O, the machine generates is the area encompassed by the input, I, and the conversion rate, r.O = r x I
The Factor-Focused Presentation Using Cartesian System
Input Factor on the X-axis
Conversion Rate Factor on the Y-Axis
0, 0Amount of Input, I
conversion rate, r
o
Observed point (I, r)
Area is the Machine’s Output = I x r
The Factor-Focused Presentation Using Cartesian System
Input Factor on the X-axis
Conversion Rate Factor on the Y-Axis
0, 020 Servers,
150 cups sold per server
X
Observed point (20, 150)
Area is the Observed Output = 150 x 20 =
3,000 cups sold
The Factor Focused presentation
• Is very Useful for the Diagnostic Analysis of the Changes or of the Differences between two performances.
#5 Presentation as a Slope-Origin Graph
in a Cartesian System of Coordinates with a Focus on Input and Outputs
Ted Mitchell
5) Presentation as a Slope-Origin Graph
X-axis0, 0 X
Y-axis
oObserved point
P = (x, y)Y
Slope of LineY/X
Origin 0, 0
5) Presentation as a Slope-Origin Graph
Input on the X-axis
0, 0Input, I
Y-axis
o
Observed Point, P = (I, O)
Output, O
Slope of Line, r = O/Iis the conversion rate
#5 The Input-Output as A Slope-Origin Equation
Input Factor
Output
0, 020 Servers
3,000 cups sold
X
Observed point P = (20, 3,000)
Conversion rate sloper = 3,000/20 = 150
cups per server
Slope-Point Equation for Two-Factor machine
3,000 cups = r x 20 cups
The Slope-Origin Presentation
• Is very useful for presenting the forecast from a single calibrated performance in which there is a proposed change in an input for calibrated level of the conversion rate.