Presenting to Win Your opportunity to make a difference
description
Transcript of Presenting to Win Your opportunity to make a difference
![Page 1: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/1.jpg)
Presenting to WinYour opportunity to make a difference
Barry Katz
26 November 2009
![Page 2: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/2.jpg)
Thank You
![Page 3: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/3.jpg)
Authors@Google: Garr Reynolds
Thank You
![Page 4: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/4.jpg)
Our Objective - What can you expect today?
An Opportunity to increase awareness, acquire Practical tools and techniques to Plan & Deliver winning presentations
Better Presentations = Better Results Key Content
• Strategy - expect success
• Tactics – communicate success
• Time to practice
![Page 5: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/5.jpg)
Presentation Action Plan
1. Take notes
Wha
t did
I lear
n?
![Page 6: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/6.jpg)
![Page 7: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/7.jpg)
![Page 8: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/8.jpg)
Its All About People Established 2001
Applied Materials, AmdocsBMC, CACiti Group Coca ColaComverse Checkpoint EBay, ECI, Eli LilyFedEx, Intel Leo Barnett Microsoft, MotorolaNICE, Ness, Nokia Orange, Roche, Siemens , SanDisk, SAP, Teva…
![Page 9: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/9.jpg)
Step Back
(but don’t fall off)
You are here
![Page 10: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/10.jpg)
SHIFT
![Page 11: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/11.jpg)
What you need to focus on
32
1
![Page 12: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/12.jpg)
Make a Move
From
• Make Money
• Feature functionality
• Power Point slides
• Data Dump
• Monolog
ToMake Meaning
How we create value for YOU
Unique Experience,
SensationStory telling
![Page 13: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/13.jpg)
http://www.ted.com
![Page 14: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/14.jpg)
http://www.presentationzen.com
![Page 15: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/15.jpg)
http://www.slideshare.net
![Page 16: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/16.jpg)
Strategy – Expect Success
• planning for Plan & Prepare
Make a choice of
what is important
let go of the rest
![Page 17: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/17.jpg)
Focus Your Message
![Page 18: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/18.jpg)
Step 1- Define ONE clear objective
• What do you want your audience to Do/Think/Feel• Is it realistic? Resources - Time - Phase - Audience• Is it simple, specific, easy to understand• State objective at opening repeat at close • (Do you have a hidden objective?)
Example
Do: start, stop continue specific action item
Think: change, influence a perception
Feel: create a positive or negative attitude, emotion
![Page 19: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/19.jpg)
• Connect to target audience specific interest, needs• Early and often• Rule of three
Example:• Make money save money• Save time, effort, pain• Create hope, inspire, motivate• Directly solve their problem address defined need
Step 2 – Establish WIIFM
![Page 20: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/20.jpg)
Planning your PresentationKnow your BIG Audience
Adapt presentation to KEY audience
• Let them know you know
• Create as much interaction as possible
• What’s their objective/expectation? does it match yours?
• What did they do just before? What will they do next?
• Previous knowledge, experience, preconceived ideas?
• Who are the experts, supports, shakers and movers?
MBWA WIIFM
![Page 21: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/21.jpg)
Step 3 – Phrase a take home message
• One memorable focused relevant sentence• Make sure it sticks
Example: • Repeat take home message• Story, quote, anecdote, example • Metaphor, analogy, comparison• Visual, demo, gimmick• Interaction
![Page 22: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/22.jpg)
Winston Churchill 1874-1965
You ask what is our aim?
I can answer in one word.
It is victory.
Victory at all cost –
victory in spite of all terrors –
victory however long and hard
the road may be,
for without victory
there is no survival.
![Page 23: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/23.jpg)
Step 4 – Make memorable Opening & Close
• Have a strong attention grabbing opening statement• Make a strong memorable closing statement • Is it relevant to here and now?• Learn it by heart
Example:• Question – Involvement • Link – Connecting• Story/Anecdote – Identify• Quote – Memorable• Mind reading - Empathy• Begin with the end – Get to the point
![Page 24: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/24.jpg)
Step 5 - Why YOU are there
• Best way to introduce/position yourself• Choose a suitable state of mind• State your personal added value attitude• The person behind the information• Personally & professionally express your greatness• Network MBWA
![Page 25: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/25.jpg)
Five Steps to Success
1. Clearly defined and stated objective
2. Strong appeal to target audience needs
3. Focused take home message
4. Memorable opening & closing statement
5. Personal added value
![Page 26: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/26.jpg)
Tactics – Communicate Success
Its all in the delivery
•Passion
•Credibility
•Confidence
•Trust
•Simple
Its All About People
![Page 27: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/27.jpg)
Your turn to Ask
![Page 28: Presenting to Win Your opportunity to make a difference](https://reader036.fdocuments.us/reader036/viewer/2022081515/56814a4a550346895db76875/html5/thumbnails/28.jpg)
Make Your Next Presentation
Your Best Presentation
Take the first step today
Thank you for being
[email protected] +972 522 642789