Presenter Kit - Jo Saunders2015

P r e s e n t e rP r o f i l eK i t

D i g i t a l Communicat ion

& L i n k e d I n

S p e c i a l i s t

Jo Saunders

If you are looking to understand social media and digital communication, and are an individual, business or organisation, you are in the right place.

Jo Saunders is often engaged to run workshops, seminars, and presentations, in-house, at conferences, via webinar or special events about social media tools, digital strategy and the platform she is known for demystifying; LinkedIn.

In-House Workshops We can deliver custom LinkedIn training for your staff at your premises. This can be designed to run for 30 minutes to a full day, or multiple sessions. Fees start at $550 for a short presentation in Perth and we can factor in travel to your location. Request a quote.

Conference Presentations and WorkshopsBook us to give a presentation on digital communication and LinkedIn, or to run a hands on workshop. Fees start at $550 for a short presentation in Perth and we can factor in travel to your location. Request a quote.

Webinars / Online EventsIf you require a webinar / online event speaker we can assist. We have access to Go to Webinar or we can work with your webinar tools. Contact us to discuss your needs.

Public Workshops – LinkedInThese workshops generally run for half a day and are listed on Eventbrite. Tickets are generally between $200 - $300 depending on format and audience size.

Public Workshops – Digital MarketingThese workshops are generally run for a full day with multiple presenters.

Digital Marketing and LinkedIn Education

www.wildfiresm.com 0422 431 039 [email protected]

The LinkedIn Demystifier

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• LinkedIn for Finance Professionals• LinkedIn for Legal Professionals• LinkedIn for Real Estate Professionals• LinkedIn for Speakers and Authors• LinkedIn for Personal Branding• The 3 LinkedIn Succees Strategies• Social Media Succees Strategies• Twitter Strategy for Events• Digital Content Strategy• Personal Digital Branding Essentials• Managing Your Digital Footprint

5 R e a s o n s W h y Yo u S h o u l d B o o k J o1. Described as the Key Person of Influence for LinkedIn, by an Australian branding expert. 2. Jo reveals many of her own tips and tricks and will help you ignite your fire for LinkedIn, and feel inspired and confident to continue using LinkedIn as a marketing and social me-dia platform for ‘your brand’.

3. Her positive attitude and infectious enthusiasm makes subjects that can be less than exciting come alive (although what is not exciting about LinkedIn?!?).

4. You will leave the session with the knowledge, tools, and the confidence to take your LinkedIn to the next level, annd build into your marketing strategy.

5. Jo is often described as engaging, authentic and incredibly generous with her knowl-edge. Her presentation style is relaxed, inclusive and fun.

Recent Speaking Engagements• The Governanace Institute• City of Canning – Get Connected Expo • Pitcher Partners• National Speakers Association Australia –

National Conference 2014• Gladys Newton School – staff PD• Women in Business WA• Melville Cockburn Chamber of Commerce

Wheatbelt NRM• Change Management Institute• Small Business Centre South East Metro• Small Business Centre Wellington – Collie• Aspire Businesss Womens Network


P r e s e n t a t i o n To p i c s

• National Speakers Association Australia – Perth

• Millenium3 • ServCorp• Superior Business Network • Yanchep Business Women• Acting Classes in Perth – The

Business of Acting• Coach Cannonball Retreat• South West Business Women• Ninex - 4 Pillars of Online

Success

This half or full day session takes you through; 1. Effective set upof each part o your Profile to reach your target market.2. Best practice use of LinkedIn3. Integration into business processesBook this session to get bigger results from your organisations LinkedIn presence.

LinkedIn For <Your Industry> Professionals

This workshop will help you understand the value of LinkedIn for your industry. Jo will cover how to set up your LinkedIn Profile effectively to get more exposure, and how to use it as a networking and personal marketing tool to increase your opportunities and stand out from the crowd. Expect sharing of our trade secrets to implement straight away.

Personal Branding and LinkedIn

This workshop will take you through the key parts of your LinkedIn Profile to effectively position yourself as an expert in your niche

You will learn how to:1. Visually brand your Proifle2. Brand yourself through story telling3. Publish content to expand your branding.

Client Attraction Through Content Strategy

Content gives you visibility, can demonstrate your credibility and likeabily. Learn how to start planning, publishing and marketing your content. This interactive workshop will help you understand the publishing feature, and how to get started in order to increase your exposure and opportunities.

Digital Marketing and LinkedIn Sessions


Here are some of our workshops and seminars that we can run for your organisation;

With over 6 million Australian professionals currently leveraging the communication power of LinkedIn and well over 347 million users around the world, now is the time to learn how to get the best return from the largest professional social network.

If you are not there, or have an incomplete or dormant profile, you are missing out on opportunities!

Not only is it an effective recruitment and research tool, but it is an essential digital identity and personal branding tool, a publishing platform and networking tool for any professional. Whether you are a business owner, or employee, LinkedIn is the tool to showcase your personal brand, tell your story and connect to the right people.

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With over 6 million Australian professionals and over 347 million users around the world, LinkedIn is the largest professional social network and it is the number one validation tool for business and recruiters. If you are cannot be found, have an incomplete or dormant profile, you are missing out on opportunities! This interactive workshop will help you understand how to set up your LinkedIn Profile effectively to get more exposure by the right people, and how to use it as a networking and marketing tool to increase your leads in order to grow your business and opportunities.

Session Objectives

1. Set up LinkedIn effectively to reach your target market.2. Connect and network using LinkedIn3. Integrate LinkedIn into your business communication and marketing.

Session Information

The session includes workshop and a workbook, templates, and LinkedIn eBook. Attendees are also invited to a closed LinkedIn Group for further support.

Workshop Options

• LinkedIn Workshop

• LinkedIn Workshop Package (Workshop plus profile review (value $220) and LinkedIn Ignition Program (online program access for further learning value $198)

• LinkedIn Executive Package (Done for you solution which includes; Profile set up Company Page set up Action Plan LinkedIn eBook: “LinkedIn Marketing for Your Small Business” + send your assistant to the workshop to learn how to manage your presence. + access to our LinkedIn Ignition Program - online self-paced extended learning program (value $1,497)

Requirements: attendees must have a Profile set up. Bring a laptop to the workshop.

B i o g r a p h yJo Saunders has been helping individuals connect and communicate since the early 90s, through pen and paper, events and now social media. She is an educator and ideas person, so combine these for unique presentations customised to the audience. Jo can guarantee that you will not see an identical presentation, because the tools evolve, new ways of looking at things arrive and the audience and their needs are different. You will never get ‘death by powerpoint’ from Jo!


Jo Saunders of Wildfire Social Marketing, is a digital marketing consultant who loves to work with clients to build the right strategy, employ the right tools to reach the right people. She is known for her expertise and passion for using LinkedIn successfully, and is often referred to as a LinkedIn Guru or Go-To-Girl, but really she is a LinkedIn Geek who loves educating clients and learning! What she is really passionate about is inspiring professionals to have the courage to be real, find your own voice and share your story. She may live and breathe digital communication, but she is an old-school girl at heart, who loves pen and paper, and face to face connection, and often ditches her devices and disconnects digitally.

She facilitates group training, 1-1 coaching and consulting in the use of LinkedIn and social media marketing tools, for professionals, small to medium businesses and organisations.

With a 15 + year background in corporate events and conference, from conception, to marketing and management, she specialises in social media set up and management for conference. She is passionate about helping professionals connect and communicate effectively and authentically, to build relationships and results.

INTERESTING FACTS• Jo has always been fiercly independant - she had

multiple paper rounds in the UK as soon as she able.• Her first business involved selling her decorated soaps

to family, friends and local community at age 11.• At age 18 she launched Correspondamania Penpal

Club, which ran for 7 years, to help people connect and communicate around the world for fun.

• She loves stationery so partnered with a friend to run a stationery business - she still has some of the stock!

• Her best ideas start on the whiteboard in the shower. • Her home is known as ‘The J House’ - all 5 members

of her family have J names, except the dog. Minky is a resue dog, and couldn’t really be ‘branded’.

• Being a WHY person she is passionately curious and asks lots of questions :)

“Keeping the momentum going Jo Saunders - I made a list of my actions and my VA and I are working through them. Thanks so much for a bursting-at-the-seams content rich seminar - it was awesome!” Pauline Bright, Bright Busines Coaching

Book Jo SaundersContact us to discuss your needs and check availability.


Te s t i m o n i a l s

“I attended Jo Saunder’s LinkedIn Workshop recently, one of the best workshops I have attended, it was educational and hands on...you come away ‘with new skills’ and feeling inspired and motivated to continue learning and using LinkedIn as a marketing and social media platform for your brand” Debbie Bridges, Stocker Preston Real Estate

“A wonderful workshop packed with useful information to help link up with the world! It even included a few helpful hints about Twitter. I am now more confident using Linked In and Jo is such a warm, friendly person who openly helps you find the information you need to know.”Fiona Cooper Smyth, Coup-PR.com

“Today I attended Jo’s LinkedIn training session in Melbourne and, wow, was I impressed! A really fun but super-informative session that actually IGNITED THE FIRE (yes I said it!) in my belly for LinkedIn. And trust me - that’s a mean feat right there! If you get a chance to attend one of Jo’s sessions, I highly recommend it. She’s a great teacher, really professional but approachable, knowledgeable and fun - HIGHLY RECOMMEND!”Rosie Shilo, Virtually Yours

“As a Branding and Media Photographer my clients are all on LinkedIn. So why then am I spending most of time on Facebook and only occasionally checking LinkedIn? Because I needed help! To learn how to best use LinkedIn to serve my clients and prospects plus give me a ROI for the time I’d be putting into it. But, I had no one to turn to that I could trust to teach me the core elements in a non-BS kinda way, get straight to the point and conduct a learning session that was jam packed with the right info to give me the confidence to take on LinkedIn as my major social media platform.

Enter Jo Saunders of Wildfire Social Marketing - the Key Person of Influence for LinkedIn. I attended her 1/2 day workshop and left the course feeling highly educated, ‘de-confused’ about how LinkedIn works and confident to work on my profile and business page so that it rocks!”Kon Iatrou, IKON images

“Jo’s Linked In workshop was an excellent half day spent. I walked away with renewed confidence, new ideas and practical strategies to put in place to enhance and use my Linked In profile to my advantage. I would recommend Jo to anyone wanting to move forward in their knowledge and application of social media platforms.”Ashley Michailaros, Write 4 Business

For more reviews, head to my website or LinkedIn Profile; http://au.linkedin.com/in/josaunders/

“Jo has a very engaging, natural style of presenting. She is extremely knowl-edgeable on all aspects of Social Me-dia. I would recommend her workshops to everyone who is looking to up -skill their knowledge in the social media arena. In particular LinkedIn.”Sue Footner, SBC Bunbury-Welington

Presenter Kit - Jo Saunders2015

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