Presentedby:PattiePorter( Practitioner's Social … · Blog#TalkRadio#...
Transcript of Presentedby:PattiePorter( Practitioner's Social … · Blog#TalkRadio#...
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Presented by: Pattie Porter
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MY JOURNEY
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“Enables others to advocate for your business through compelling content”
It is like a cocktail party. Listen then respond.
Source: HubSpot
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Social Media is for Leads and Sales
Source: State of Inbound Marketing Report -‐ http://bit.ly/aewfHr
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Social Media is for B2B and B2C
Source: State of Inbound Marketing Report -‐ http://bit.ly/aewfHr
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SOCIAL NETWORKS
Internet-‐based tools for sharing and discussing information
Activities that integrate technology, social interaction, and the use of video, audio and pictures
Social networks include Facebook, Twitter, Ning, LinkedIn
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Social Networking Benefits Build long-‐term relationships Expand networks fast Build credibility as an expert Connect to resources Create niche and grow Establish referral sources Create a follower base Provide value and share content Manage your brand
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Blog Talk Radio The largest online social radio network
www.blogtalkradio.com
Register as a listener
Search topics and listen live or listen to archived shows
Get started: participate in BTR 101
Create a talk show page
Create a show schedule
Record live with phone & computer
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BLOG TALK RADIO INFOGRAPHICS
Over 31, 295 radio shows on BTR Over 6.7 million listens Texas Conflict Coach launched April 2009
8,319 viewers 5,712 listeners Completed 39 shows
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Twitter Facebook LinkedIn
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TWITTER A live stream, social networking site using 140 characters at a time.
www.twitter.com
Create a Twitter Handle
Answer question: What’s happening now?
Start to follow people you like
Engage and reply
Drive people to valuable websites thru Retweets
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TWITTER INFOGRAPHICS Twitter goes live on July 13, 2006 Over 105, 775, 710 registered users 45% male and 55% female users 45% are ages 18-‐34 and 38% are ages 35 and up Top 5 countries that Tweet
U.S., India, Japan, Germany, U.K., Peak days are Monday-‐Wednesday between hours of 11:30 – 4:30 pm
600 million search inquiries daily
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Facebook A social networking site to reach out to and communicate with friends, family, and colleagues
www.facebook.com
Create a profile and a business page
Invite friends
Engage & reply
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FACEBOOK INFOGRAPHICS
500 million active users Average of 130 friends Women get talked to more than men Women describe themselves more than men
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LinkedIn A business-‐oriented social networking site
www.linkedin.com
Create a profile and share a resume
Engage in LinkedIn
Invite known people into your network
Have others introduce you to new connections
Recommend others and others recommend you
Sign up and participate in groups
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LESSONS LEARNED GO SLOWLY
Choose 1-‐2 social networking sites to begin process
INVEST IN SOCIAL MEDIA COACH OR MENTOR
BUDGET YOUR TIME – ESTABLISH BOUNDARIES Turn off audible alerts Restrict text messaging alerts Schedule your social media time
USE MANAGEMENT TOOLS THAT SUPPORT POSTS TO MULTIPLE SOCIAL NETWORKING SITES Hoot Suite TweetDeck Seeismic
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LESSONS LEARNED BE CONSISTENT IN YOUR MESSAGE
Create a personal brand by using the same name and picture in all the social network sites
Share a consistent, clear message about who you are Engage in a timely and frequent manner Do not exploit others – no sales pitches
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STRATEGIES SIGN UP FOR SOCIAL MEDIA SEMINARS & WORKSHOPS
Free Tweetcamps and Podcamps Join Social Media clubs Attend Tweetups and Meetups Watch YouTube video tutorials of social media basics
FOLLOW SOCIAL MEDIA EXPERTS @mashable or @epodcaster or @LinkedInQueen
FOLLOW PR/MARKETING EXPERTS @sethgodins or @sueyoungmedia
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STRATEGIES SHOW UP AND ENGAGE
BE AUTHENTIC…BE YOURSELF
RECOMMEND AND REFER OTHERES
AIM FOR QUALITY NOT QUANTITY ”It’s not about the numbers”
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WEBSITE RESOURCES KnowEm http://www.knowem.com
Twitter 101 http://twitter.com/Twitter101
A Beginner’s Guide to Facebook http://www.techsoup.org/learningcenter/internet/page7430.cfm
Social Media & Marketing Video Tutorials http://www.capturetheconversation.com/tutorials/
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RECOMMENDED BLOGS Hubspot Blog www.blog.hubspot.com
Mashable http://mashable.com Conflict Zen
http://conflictzen.com Mediation Channel
http://mediationchannel.com/about/about-‐diane-‐levin
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www.conflictconnections.com
www.blogtalkradio.com/texas-‐conflict-‐coach
Twitter: txconflictcoach
Facebook: Patricia Porter
Facebook Business Page: Texas Conflict Coach
LinkedIn: Patricia Porter
E-‐mail: [email protected]