presented toThe Tier One Difference

Date

22

Who We Are

What We’re Not:

One Part Senior / Six Parts Junior

Big & Bureaucratic

Driven by the Bottom Line

Focused on the Next Big “Win”

Reactive & Complacent

Rehashing the “Same Old”

All About Our Margins

33

Who We Are

All Senior & Savvy

Quick & Nimble

Value-Driven, Resourceful

Scalable

Creative & Award-Winning

Creatures of the Internet

All About Our Clients

What We Are:

44

The Tier One Difference

Media & Analyst

Outreach

New Media Integration

Competitive Analysis/

Issues Response

Media List/Playbook

Development

Messaging &

Positioning

Media Training/ Executive

Preparation

OngoingAssessment

&Measurement

Best Practices that Add Real Value

55

The Tier One Difference

66

Industry Accolades

Delivering Award

Winning Work

© 2008

Taking on an Industry Cult Leader

LiveDeal: Taking on an Industry Cult Leader

88

The Challenge | The Strategy | The Results

In the face of cult-favorite craigslist, quick-launch new B2B, C2C ecommerce site

Battle perception as “just another online auction site”

Establish as long-term winner in the online classifieds market

LiveDeal: Taking on an Industry Cult Leader

The Challenge | The Strategy | The Results

Leverage CEO’s eBay cache; promote as visionary who saw untapped market opportunity

Differentiate as only professional, ecommerce classifieds site with nationwide coverage

Devise and deploy smart media strategy

Break story in WSJ...and have the others follow

1010

LiveDeal: Taking on an Industry Cult Leader

The Challenge | The Strategy | The Results

Put company on the map as leading classified site