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Presented to

By

Aiñe CurranPresident & CEO

Vinyl Institute of CanadaJune 19th, 2019

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VINYL INSTITUTE OF CANADA

BACKGROUND VINYL IN CANADA

Began my career as a Broadcast Journalist with Rogers Communications, first as a reporter , and then producing and hosting live political programs and business programs, including a political analyst during numerous Elections.

Interviewed and reported on politicians from all parties from MP’s, MPP’s, Councillors, Mayors

“Crossed the floor” as they say from media to government relations; spending the past 17 years as specialist in forming partnerships government corporate, and non-profit sectors between

My work continues to take me through all levels of government from Federal, Provincial, Regional, and Municipal, and continues to inform my work on behalf of the Vinyl industry in Canada.

The Business File

Politically Speaking

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HISTORY VINYL ADVOCACY IN CANADA

Founding ofVinyl Council of Canada

1980 - Fire & PVC at the MGM Grand.Opened up the flammability of PVC issue, triggering the need for formalized Advocacy.

Tom Torokvei, Chairman of IPEX Canada, created the first vinyl advocacy group in Canada, the Vinyl Council of Canada (VCC) as a small council within another association.

The council was comprised of both rigid and flexible processors, resin producers, building & construction product manufacturers, and additives members.

Advocacy

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Tom TorokveiChairman, IPEX

Founder of the Vinyl Council of Canada in 1990

1980 – MGM Grand Fire

HISTORY VINYL ADVOCACY IN CANADA

Vinyl Council of Canada1995 – Greenpeace attacked Chlorine and PVC, and Tom Torokvei mobilized the industry to push back, which further expanded the council membership.

Veso Sobot, also of IPEX and mentored by Tom Torokvei, enlisted the help of Dr. Patrick Moore and Dr. Ron Brecher to fight back attacks on vinyl.

Once a Toronto Councillor, Adam Vaughan, now a Parliamentary Secretary to Prime Minister Trudeau, in early 2000, tabled a motion to Toronto City Hall to ban all PVC from Toronto’s bid for the Olympics

Dr. Ron Brecher made the argument that the science was incorrect and the motion was overturned.

Advocacy

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Veso Sobot, Director – Corporate AffairsIPEX North America

Chairman – Vinyl Institute of Canada

THE FOUNDING OFTHE VINYL INSTITUTE OF CANADA

FORMERLYVINYL COUNCIL OF CANADA

• Former association was comprised of a number of smaller councils.

• Vinyl council of canada (VCC) operated as one of the councils 1992 – 2013.

FORMERLYVINYL COUNCIL OF CANADA

• Aiñe Curran becomes Director of the VCC• April 2014 – November 2015, the Vinyl

Council grew 45% in membership

• Increase in part due to the “Vinyl is Beautiful” campaign which we took “on the road” and the new vinyl spokesman recruited by the vinyl members, Scott McGillivray.

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A NORTH AMERICAN VOICE FOR VINYL

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Associations are dynamic, and as in the case where AAMA and IGMA have found great benefits with a collective voice, so too was the case with the vinyl industry in North America, and with that, the North American Voice for Vinyl was created.

Incentivized by:

Industry growth ActivismClimate change InnovationThe Paris Accord Sustainability movement

Founded January 1st, 2016

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On January 1st, 2016, Veso Sobot of IPEX Group of Companies in North America founded the Vinyl Institute of Canada.

Although both are independent associations, the Vinyl Institute of Canada and the Vinyl Institute in Washington, DC., work seamlessly on numerous projects and challenges in the vinyl sector and vigorously challenge and have retracted, misinformation about vinyl. (currently with Nestle Global)

Collectively, the VIC and the VI and their respective members are continue their leadership on safety in manufacturing, environmental stewardship, and innovation.

VIC BOARD

BASFFORMOSA PLASTICS

IPEX GROUP OF COMPANIESNORWICH PLASTICS

OXY VINYLSPMC ORGANOMETALLIX

ROYALSHINTECH

VINTEXVINYL INSTITUTE (DC)VISION EXTRUSIONS

WESTLAKE CHEMICAL

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KEY BOARDS AND GROUPS

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GLOBAL VINYL COUNCIL 33 GLOBAL ASSOCIATIONS

Past chair as of December 2018Established 5 global task-groups to global counter

activist and corporate misbehaviour

VINYL INSTITUTE - WASHINGTON

COALITION OF CONCERNED MANUFACTURERS

AND BUSINESSES OF CANADA

CANADIAN COUNCIL OF SUSTAINABLE INDUSTRIES

VIC is global Steward of Eco-Responsible

ENVIRONMENT AND CLIMATE CHANGE CANADA HEALTH CANADA

STAKEHOLDER ADVISORY GROUP

Canada turns the corner on plastics…

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CANADA’S BAN ON PLASTICS

CLIMATE EMERGENCY BILL PASSED IN PARLIAMENT, JUNE 18

APPROXIMATELY 3% OF ALL PVC PRODUCED IS PACKAGING

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THE ERA OF ACTIVISM…

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EDUCATION

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THE NEW NARRATIVES…NOT JUST ABOUT PLASTICS

The up and coming consumers…

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EDUCATECOMMUNICATE

ADVOCATE

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Tutorials on Vinyl

Presented to:

Environment and Climate Change CanadaHealth Canada

by the

Vinyl Institute of CanadaIts Members and Partners

March 28th, 2019

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VINYL INSTITUTE OF CANADA

President and CEO, Vinyl Institute of Canada

Past Chair, Global Vinyl CouncilVINYL IN CANADA

The purpose of “Tutorials on Vinyl”.

Introductions of our Guest Tutors

Session Moderator

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VINYL IN CANADA

Veso Sobot, P.Eng. Chairman, Vinyl Institute of Canada

Director, Corporate Affairs, IPEX Group of Companies

VINYL IN CANADA

Our vision at The Vinyl Institute Canada.

Recycling in the Vinyl Industry.

Research & Development in the Vinyl Industry.

National Research Council

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Veso Sobot – IPEX Teaching about Vinyl Pipe recycling and resilience Testing for Earthquakes

VINYL AND INFRASTRUCTURE

Bruce HollandsExecutive Director,

PVC Pipe Association of North America

Water Main Break Rates, Pipe Sustainability and Asset Management

Review of New Utah State University North American Water Main Break Study

Using Break Rates to Evaluate Pipe Material Performance and Durability

Why Pipe Failure Rates are a Critical Metrix for Asset Management and Pipe Replacement Prioritization

The Link Between Jobs and Investment in Underground Infrastructure Renewal

New U.S. Conference of Mayors Report Emphasizes Importance of Open Bidding

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VINYL IN THE USA

Rich Krock, ChE, MBAVP Regulatory Affairs, Vinyl Institute,

Washington, DC.VINYL IN THE USA

Overview of US industry engagement with the Environmental Protection Agency

Statistical overview of the industry in the US

Recycling vinyl in the US

Safety Record of the industry

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Rich Krock – Vinyl Institute Teaching about Canadian and US Resin production by type

METAL REPLACEMENT AND LIGHTWEIGHTING

Jim Mattey, Global Marketing Director,

PolyOneVINYL IN CANADA

Environmental impact.

Overall value created can be invested in other areas.

Avoiding energy intensive processes, painting etc.

Industry in general how many people are supported job wise.

Appliance/materials with show and tell examples

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Jim Mattey – PolyOneLectures on Lightweighting materials and the environmental benefits

VINYL AND MISINFORMATION

Dr. Ron BrecherPhD, DABT, CChem VINYL IN CANADA

Examples of misinformation about vinyl pipe safety

Responding to misinformation using sound science and effective communication tools

Case study: organotin stabilizers in gasketed PVC pipe

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Dr. Ron Brecher PhD, DABT, Cchem – Professor, University of GuelphLectures on misinformation on Organotins in Vinyl Pipe

VINYL IN WINDOWS

John ToddVice President, Inside Sales

Vision ExtrusionsVINYL IN CANADA

PVC Window Overview – History and Market

Thermal Efficiency of PVC Windows

Recycling of PVC Windows and Components

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John Todd – Vision ExtrusionsOpens dialogue on recycling of Vinyl Windows, and plays VEKA UK video

VINYL RECYCLING

Tribu PersaudDirector, Business Development

Norwich PlasticsVINYL IN CANADA

Overview of Norwich Plastics; national leaders in the reclaim and recycling of Vinyl

Overview of the Flexible/Semi rigid Vinyl recycling industry in the USMCA

Why recycling vinyl over other sustainability initiatives/processes is a societal benefit.

The challenges and solutions of Vinyl recycling

Opportunities to reclaim and recycle Vinyl.

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Tribu Persaud – Norwich PlasticsAddresses misinformation about vinyl recycling, and entertains the regulators

PARTNERSHIPSRIGID

• Environmental Performance Agreement on the management of Tin Stabilizer

• The agreement is voluntary• VIC is the steward of the

agreement• Finishing second 5-year term• March 2020 ECCC and VIC will be

signing agreement #3• Performance is outstanding and

the Vinyl EPA program is now used by ECCC as a model for other industries

FLEXIBLE• At Tutorials on Vinyl, John Todd of

Vision Extrusions and Tribu Persaud of Norwich Plastics updated the advancements of vinyl recycling.

• The afternoon session lasted 4.5 hours, and generated a 2nd

opportunity for another EPA with ECCC

• Our goal is to review draft framework with ECCC by June 30th

• The format with be a 2nd voluntary EPA for flexible vinyl

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USE SOCIAL MEDIATHREE PRONG APPROACH

Step # 1Social Media

Step #2Content Calendars

Step # 3Videos

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VINYL INSTITUTE OF CANADA

INNOVATIONS IN VINYL VINYL IN CANADA

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THANK YOU JANICE YGLESIAS

AND ALL AT AAMA FOR YOUR TIME TODAY

A SPECIAL THANK YOU TO VINYL INSTITUTE OF CANADA

VICE CHAIRMANTONY VELLA

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