Presented by Sven Oehme & Julie Lerner The European-American Business Organization, Inc. Thursday,...

presented by

Sven Oehme & Julie Lerner

The European-American Business Organization, Inc.

Thursday, January 24, 20088:00 a.m. – 10:00 a.m.

Princeton Club15 West 43rd StreetNew York, NY 10036

Eco Europe NowEco Europe Now

© 2008 EABO

OverviewOverview

European-American Business Organization, Inc.© 2008 EABO

The European UnionThe European Union


© 2008 EABO

NAFTA, CAFTA& the EU Four Freedoms

EU NAFTA & CAFTA

GOODSYES YES

LABORYES NO

SERVICESYES NO

CAPITALYES NO


© 2008 EABO

X

X

X

Euro: Benefits of a Single Euro: Benefits of a Single CurrencyCurrency

Dramatic reduction of exchange rate risk

Streamlined operationsIncreased competitionFacility in pricing issues


EU - USA Bilateral EU - USA Bilateral TradeTradeThe EU & the US are each other's

main trading partners

EU-US account for the largest bilateral trade relationship in the world

Source: Europa.com - European Commission “Bilateral Trade” & “The Transatlantic Economy 2008” by Daniel Hamilton & Joseph Quinlan


EU – USA: Market ComparisonEU – USA: Market Comparison

US exports of goods and services to the EU rose 16.2%16.2% in the first half of 2007

Europe accounts for 50%50% of US total global earnings

The US places 50%50% of its total FDI in Europe, approx. $700 billion

Source: Europa.com - European Commission “Bilateral Trade” & “The Transatlantic Economy 2008” by Daniel Hamilton & Joseph Quinlan


New York Exports (in billions)

1. Europe Europe 14.714.72. Canada 12.23. Asia 13.04. Middle East 6.25. Latin America & Caribbean 2.66. Africa 0.9

Reference year-2006 http://tse.export.gov

New York Trade with Europe: No.1


•Excellent infrastructure and major infrastructure improvements in the new 12 members

•Free movement of labor and capital creates more entrepreneurial opportunities & competitive workforce

•Reliable judicial system & low exchange rate risk

Why EU Creates OpportunitiesWhy EU Creates Opportunitiesfor US SMEsfor US SMEs


Euro - Dollar Euro - Dollar RelationshipRelationship

Reference: The Economist as of Jan 7, 2008


Maturity of European Market& Consumer habits and statistics

Photo Source: treehugger.comEuropean-American Business Organization, Inc.© 2008 EABO

Europeans are % more likely…than Americans

Consumer Behavior:Consumer Behavior:Europe vs. USAEurope vs. USA

European-American Business Organization, Inc.

• 50%50% buy green products…

• 25%25% recycle…

• 30%30% influence their friends & family about the environment

Source: The 2007 European LOHAS study

Photo Source: www.Lohas.com

• 32%32% motivated to buy products with seals indicating the product is environmentally-friendly

© 2008 EABO

Maturity of Green EU Maturity of Green EU MarketMarket

© 2008 EABO

Public Sector:Public Sector:European Green Procurement

Europe’s public authorities are influential consumers

More than 40% of their tenders published in the year preceding the study contained green criteria

E.g. France Free Bike SchemeSource: Europa.eu – Environment “Green Procurement”


Green Incentives in Green Incentives in EuropeEurope“We want people to say that after the French presidency,

Europe was transformed into a greener economy with a different kind of growth and consumption pattern, and that Europe has taken all the necessary steps to bring its partners on board,” Jean-Pierre Jouyet, the minister for European Affairs

European-American Business Organization, Inc.

“We all agree that the EU must have a pioneering role in the world on this issue and influence others through its weight as an important market - that is policy,” said Johannes Laitenberger, chief spokesman for the European Commission.

Source: “France and Britain ready to lay out eco-friendly tax cuts. ” International Herald Tribune. November 1, 2007

© 2008 EABO

GermanyGermany

•After the US, Germany is the 2nd largest market for eco-products worldwide

•Increase demand for consumer products, e.g. Increase demand for consumer products, e.g. Eco design Eco design furniture, Eco design clothing, etc.furniture, Eco design clothing, etc.

FranceFrance

•France’s eco-industry is ranked 4th in the world after the United States, Germany, and Japan.

•The bio-cosmetic market raises between 30% to 40% The bio-cosmetic market raises between 30% to 40% every year with $210 million in sales every year with $210 million in sales (Organic Monitor)(Organic Monitor)

UKUK

•Increase demand for consumer products, e.g. Energy Increase demand for consumer products, e.g. Energy efficient appliancesefficient appliances

•2012 Games in London: Extensive budget to make the 2012 Games in London: Extensive budget to make the East End of London into an environmentally responsible East End of London into an environmentally responsible site for the gamessite for the games

ItalyItaly

•Public Procurement accounts for 19% of GDP, and 30% of green products demand

•Increasing demand for green building materials & Increasing demand for green building materials & renewable energy technologiesrenewable energy technologies

Green Market: Country Green Market: Country Overview Overview

© 2008 EABO

Exporting into Exporting into EuropeEuropeIntellectual PropertyValue Added TaxCE MarkingReachEco Label


Intellectual PropertyIntellectual Property

PatentsTrademarks


Value Added TaxValue Added TaxVAT is…

a general tax that applies to all commercial activities involving the production and distribution of goods and the provision of services

a consumption tax because it is borne ultimately by the final consumer. It is not a charge on businesses

Source: European Commission – Taxation & Customs Union


CE marking is an indication that a manufactured product complies with the essential EU requirementsObjective: to harmonize product safety concernsCE is mandatory in order to place product in the EU

Source: Source: European Commission – CE Marking

CE MarkingCE Marking


CE Marking DirectivesCE Marking DirectivesGoods NOT covered:

TransportationCosmeticsAgriculturePharmaceuticalTextile industries

Other certifications at the EU and national level apply to these type of products


CE Marking DirectivesCE Marking Directives

Medical Devices Construction Materials Electrical Equipment Electromagnetic Compatibility Equipment to use in potentially

explosive atmospheres (ATEX) Gas Appliances Hot Water Boilers Lifts Machinery Measuring Instruments Directive Medical Devices

Noise Emission in the Environment Noise - The Household Appliances Non-automatic Weighing

Instruments Personal Protective Equipment Plugs and Sockets Regulations Pressure Equipment Radio & Telecommunications

Terminal Equipment Recreational Craft Simple Pressure Vessels Toy Safety

CE Marking covers 23 categories of manufactured products:


REACHREACHREACH is an acronym for Regulation on a

Registration, Evaluation, Authorization and Restriction of Chemicals

Entered into force on June 1, 2007 in the 27 member states of the EU

Products imported above 1 metric ton per year: Chemical components/inputs/productsFinished consumer and industrial

productsEuropean-American Business Organization, Inc.

© 2008 EABO

Eco LabelEco Label

Unique EU CertificationUnique EU Certification Main Products covered:Main Products covered:

Aimed to help EU consumers distinguish environmentally friendly products and services

Include all products except food, drink, pharmaceuticals, and medical services

Eco-label is voluntary marketing tool

Source: Europa.eu

1. Cleaning products2. Appliances3. Paper Products4. Clothing 5. Lubricants6. Home and Garden

Products7. Tourism Services


National CertificationsNational Certifications

Austria& Germany

France

Scandinavia


Steps to go into Steps to go into EuropeEurope

Market Market ResearchResearch

Identify & Identify & Comply with Comply with EU & National EU & National RegulationsRegulations

Identify and Identify and Apply Market Apply Market Penetration Penetration StrategyStrategy

Financing Financing OpportunitiOpportunities/Incentivees/Incentivess

Place Your Place Your Eco-Eco-Product in Product in the EUthe EU

© 2008 EABO

How EABO can help How EABO can help you?you?Finding a strategic partner:

Obtain key resources such as more customers, additional capital, special expertise…

For SMEs, partnerships provide capital, credibility, sales, marketing, product distribution, and manufacturing


Questions about expanding your business

in Europe?

The American Business Forum on Europe, EABO’s

sister company, is the first and only US-based Euro Info Correspondence Center appointed by the European Commission.

taxes · duties · fees · licensing · partnering · market entry · recruiting ·joint ventures

product storage · distribution · contracts · networking · regulations · trademarks · copyrights


• Licensed by the EU Commission, one of over 300 Centers in 38 countries across Europe, the Mediterranean & Middle East

• Provides U.S. companies with information about business opportunities in Europe

• Provides access to business-related EU legal aspects and regulations information

• Visit www.eabo.biz for more information

Euro Info Correspondence Center USA (EICC USA)


405 Lexington Avenue37th FloorNew York, NY 10174

www.eabo.biz

Contact Information

Sven C. OehmePresident and [email protected]: 212.972.3035

Julie LernerManaging [email protected]: 212.972.3035

© 2008 EABO

Presented by Sven Oehme & Julie Lerner The European-American Business Organization, Inc. Thursday,...

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