Presented By: Senthil V. Low-Fi Prototypes and Usability ... · The Final Two Location Based Mobile...
Transcript of Presented By: Senthil V. Low-Fi Prototypes and Usability ... · The Final Two Location Based Mobile...
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meetchewthereLow-Fi Prototypes and Usability Testing
Presented By: Senthil V.
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The meetchewthere Team
Lindsey K.Team Manager
Clay J.Software Engineer
Senthil V.Designer
Jesse C.Usability Testing
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Talking Points
• What do we want to do? – the meetchewthere mission
• How are we going to do it? - design process
• From paper to…more paper – meet our prototype
• What we think you’ll do - task flows
• What you actually do – testing
• Unpacking the results
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What Do We Want To Do?
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Mission
FEED YOUR SOCIAL CRAVINGS
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How Are We Going to Do It?
Sketches
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Sketches
Geographically Focused Mobile Solutions
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Sketches
Chat Based Solutions
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Sketches
Augmented/Virtual Reality
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Sketches
Drones
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Sketches
The Extremely Practical and Extremely Out-there Solutions
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The Final TwoLocation Based Mobile App ChatBot
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Pros/Cons
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The ChampionLocation Based Mobile App
Set Restrictions List View Home Map View Home
Add an Event Event Details
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The ChampionLocation Based Mobile App
Event Page Your Event DetailsCreate EventEvent Chat
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From Paper To…More PaperThe Prototype
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Low-Fi Prototype
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What We Think You’ll Do
Task Flows
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Simple TaskLocate a convenient diet friendly meal
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Simple TaskLocate a convenient diet friendly meal
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Moderate TaskJoin a group/event with people who share your restriction(s)
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Moderate TaskJoin a group/event with people who share your restriction(s)
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Complex TaskCreate your own event for people who share your restriction
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Complex TaskCreate your own event for people who share your restriction
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Low-Fi Prototype
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What You Actually DoUsability Testing
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Recruitment
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Participants
Participant 1 Participant 2
Participants 1&2
QUICK TAKES● early-60’s● gluten and dairy
allergies● LOW tech savvy● low on social scale
● WF cereal aisle
QUICK TAKES● late-20’s● vegetarian; dairy
allergy● high tech savvy● high on social scale
● WF hot food section
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ParticipantsParticipant 3
QUICK TAKES● late-50’s● dairy and caffeine allergies● med/low tech savviness● med/low social
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Measures
1. Product and Feature Interest2. Over/Under Featurization3. User-User Communication
4. Usability
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Roles, Tasks, & Procedure
ROLESLindsey - Script Writer/FacilitatorClay - Videographer/Note-Taker & ComputerSenthil - ComputerJesse - Videographer/Note-Taker
TASKSSimple: Find a Meal
Moderate: Join a Group/Event
Complex: Host an Event
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Task 1 Observations
1. Different Colored Pins2. Search Bar Usage3. Clickable Menu
4. User-User Interaction
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Task 2 Observations
1. Search Bar Usage2. Strangers vs Friends3. Chat Functionality
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Task 3 Observations
1. “Add Event” Button2. Event Attendee Controls
3. Invited All Their “Friends”4. Easy and Enjoyable Process
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Unpacking the Results
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OBSERVATION ANALYSIS UI IMPROVEMENT
Map View - multi-color pins
Lack of Search Bar Usage
Desire to Control Event Attendees
User-User Communication Attempts
Finding the “Add Event” Button
In-depth Search of Restaurants and Events/Groups
Inviting all Recommended Friends
Distraction during Task 1
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OBSERVATION ANALYSIS UI IMPROVEMENT
Map View - multi-color pins unintuitive map-view content due to insufficient homepage
Lack of Search Bar Usage unnoticed - insufficient introduction to the platform/ homepage
Desire to Control Event Attendees
privacy and logistical concerns for certain users
User-User Communication Attempts
communication enhances user experience and trust in product
Finding the “Add Event” Button unintuitive location
In-depth Search of Restaurants and Events/Groups
misunderstanding of or insufficient trust in the product
Inviting all Recommended Friends
getting users to build communities of in-app friends is key
Distraction during Task 1 may not fit with rest of product, not valuable (too -”Yelp-y”)?
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OBSERVATION ANALYSIS UI IMPROVEMENT
Map View - multi-color pins unintuitive map-view content due to insufficient introduction before page
move to later screen; display dual content differently
Lack of Search Bar Usage unnoticed - insufficient introduction to the platform/ homepage
more traditional homescreen that better frames the product
Desire to Control Event Attendees
privacy and logistical concerns for certain users
public/private controls
User-User Communication Attempts
communication enhances user experience and trust in product
more robust communication features
Finding the “Add Event” Button unintuitive location add button to profile and my events pages
In-depth Search of Restaurants and Events/Groups
misunderstanding of or insufficient trust in the product
more traditional homescreen that better frames the product
Inviting all Recommended Friends
getting users to build communities of in app friends is key
more explicit within app community building features
Distraction during Task 1 may not fit with rest of product, not uniquely valuable (too “Yelp-y?”)
revise/eliminate features?
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Thank You
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Index
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Homepages
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Profile Pages
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Task 1 - Find a Meal
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Task 2 - Join a Group
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Task 3 - Create an Event