Presented by

Norm Schwertfeger

Strategic Planning for Scenic Byway or Historic Restoration Projects

What’s the community benefit?

• How will this project benefit the local community (and the overall region and state)?

• How will this project be implemented in the community?

Who are the stakeholders?

• Business owners– Awareness of prohibition on outdoor advertising

• Landowners on or around property• Chambers of Commerce• Business Developers

Public Issues Education

• Local elected officials• State legislators• Federal representatives• Boards of Education members

Stakeholders – local government

Public Issues Education

• Obtain letters of support• Take pictures of property • Write application and, if approved, the

subsequent grant proposal• Coordinate public hearings and meetings with

local government

Do you need a work committee?

Is the project sustainable?

• Will the project require ongoing capital?• Will there be additional costs as the project

moves forward?• Will there be staffing expenses for the project?

Where do you submit application?

• Through a unit of local government– Assuring audited expenditures

• Through a private non-profit agency– Requiring a fiscal agent

• Through a county historical society– Necessitating recordkeeping requirements

How do you get community support?

• Work with the media• Communicate your vision to community leaders• Anticipate the “naysayers”• Prepare effective PR tools

What are the requirements?

• Timelines• Matching funds• Agency contacts• Time commitments

• Will you look for alternate funding sources?• Will you revise current application and resubmit?• Do you have a team to review and revise

application?

What’s your follow-up plan?

Norm Schwertfeger, Extension Agent

Brooke County Extension Office

840 Charles Street – Wellsburg 26070

(304) 737-3666

Norm.Schwertfeger@mail.wvu.edu

Contact Information