Presented By Mark Levy VP Of Educational Services Radio Advertising Bureau 972-753-6756

Using The “Round Up” Scheduling System To Help You Sell More Long-

Term Business To Medical Clients Utilizing Off-Peak Inventory.

Using The “Round Up” Scheduling System To Help You Sell More Long-

Term Business To Medical Clients Utilizing Off-Peak Inventory.

Presented By

Mark Levy

VP Of Educational Services

Radio Advertising Bureau

972-753-6756

“My business is the type that needs to keep top of the mind of awareness with potential customers for weeks on end. Do

you have any ideas as to how I can accomplish this?”

“My business is the type that needs to keep top of the mind of awareness with potential customers for weeks on end. Do

you have any ideas as to how I can accomplish this?”

People listen to the radio differently each day, depending People listen to the radio differently each day, depending upon their activities. Our “Super Round-Up” scheduling upon their activities. Our “Super Round-Up” scheduling system recognizes this. Using a specific day/hour system recognizes this. Using a specific day/hour rotation of 24 commercials per station per week, this rotation of 24 commercials per station per week, this plan puts your marketing message in front of our plan puts your marketing message in front of our listeners all week long and with great frequency. In fact, listeners all week long and with great frequency. In fact, its average reach into a station is 94% of the 12+ cume its average reach into a station is 94% of the 12+ cume an average of 18 times over the 13 week period!an average of 18 times over the 13 week period!

This scheduling system even offers you access to this This scheduling system even offers you access to this market’s second and third shift decision makers!market’s second and third shift decision makers!

The following 4 slides illustrate how the system works.The following 4 slides illustrate how the system works.

What It Looks Like: Weeks 1-4What It Looks Like: Weeks 1-4MONMON TUETUE WEDWED THURTHUR FRIFRI SATSAT SUNSUN

MID-1AMID-1A

4A-5A4A-5A

8A-9A8A-9A

NOON-1PNOON-1P

4P-5P4P-5P

8P-9P8P-9P

1A-2A1A-2A

5A-6A5A-6A

9A-10A9A-10A

1P-2P1P-2P

5P-6P5P-6P

9P-10P9P-10P

2A-3A2A-3A

6A-7A6A-7A

10A-11A10A-11A

2P-3P2P-3P

6P-7P6P-7P

10P-11P10P-11P

3A-4A3A-4A

7A-8A7A-8A

11A-NOON11A-NOON

3P-4P3P-4P

7P-8P7P-8P

11P-MID11P-MID

MID-1AMID-1A

4A-5A4A-5A

8A-9A8A-9A

NOON-1PNOON-1P

4P-5P4P-5P

8P-9P8P-9P

1A-2A1A-2A

5A-6A5A-6A

9A-10A9A-10A

1P-2P1P-2P

5P-6P5P-6P

9P-10P9P-10P

2A-3A2A-3A

6A-7A6A-7A

10A-11A10A-11A

2P-3P2P-3P

6P-7P6P-7P

10P-11P10P-11P

3A-4A3A-4A

7A-8A7A-8A

11A-NOON11A-NOON

3P-4P3P-4P

7P-8P7P-8P

11P-MID11P-MID

MID-1AMID-1A

4A-5A4A-5A

8A-9A8A-9A

NOON-1PNOON-1P

4P-5P4P-5P

8P-9P8P-9P

1A-2A1A-2A

5A-6A5A-6A

9A-10A9A-10A

1P-2P1P-2P

5P-6P5P-6P

9P-10P9P-10P

2A-3A2A-3A

6A-7A6A-7A

10A-11A10A-11A

2P-3P2P-3P

6P-7P6P-7P

10P-11P10P-11P

3A-4A3A-4A

7A-8A7A-8A

11A-NOON11A-NOON

3P-4P3P-4P

7P-8P7P-8P

11P-MID11P-MID

MID-1AMID-1A

4A-5A4A-5A

8A-9A8A-9A

NOON-1PNOON-1P

4P-5P4P-5P

8P-9P8P-9P

1A-2A1A-2A

5A-6A5A-6A

9A-10A9A-10A

1P-2P1P-2P

5P-6P5P-6P

9P-10P9P-10P

2A-3A2A-3A

6A-7A6A-7A

10A-11A10A-11A

2P-3P2P-3P

6P-7P6P-7P

10P-11P10P-11P

3A-4A3A-4A

7A-8A7A-8A

11A-NOON11A-NOON

3P-4P3P-4P

7P-8P7P-8P

11P-MID11P-MID


MID-1AMID-1A

4A-5A4A-5A

8A-9A8A-9A

NOON-1PNOON-1P

4P-5P4P-5P

8P-9P8P-9P

1A-2A1A-2A

5A-6A5A-6A

9A-10A9A-10A

1P-2P1P-2P

5P-6P5P-6P

9P-10P9P-10P

2A-3A2A-3A

6A-7A6A-7A

10A-11A10A-11A

2P-3P2P-3P

6P-7P6P-7P

10P-11P10P-11P

3A-4A3A-4A

7A-8A7A-8A

11A-NOON11A-NOON

3P-4P3P-4P

7P-8P7P-8P

11P-MID11P-MID

MID-1AMID-1A

4A-5A4A-5A

8A-9A8A-9A

NOON-1PNOON-1P

4P-5P4P-5P

8P-9P8P-9P

1A-2A1A-2A

5A-6A5A-6A

9A-10A9A-10A

1P-2P1P-2P

5P-6P5P-6P

9P-10P9P-10P

2A-3A2A-3A

6A-7A6A-7A

10A-11A10A-11A

2P-3P2P-3P

6P-7P6P-7P

10P-11P10P-11P

3A-4A3A-4A

7A-8A7A-8A

11A-NOON11A-NOON

3P-4P3P-4P

7P-8P7P-8P

11P-MID11P-MID

MID-1AMID-1A

4A-5A4A-5A

8A-9A8A-9A

NOON-1PNOON-1P

4P-5P4P-5P

8P-9P8P-9P

1A-2A1A-2A

5A-6A5A-6A

9A-10A9A-10A

1P-2P1P-2P

5P-6P5P-6P

9P-10P9P-10P

2A-3A2A-3A

6A-7A6A-7A

10A-11A10A-11A

2P-3P2P-3P

6P-7P6P-7P

10P-11P10P-11P

3A-4A3A-4A

7A-8A7A-8A

11A-NOON11A-NOON

3P-4P3P-4P

7P-8P7P-8P

11P-MID11P-MID

MID-1AMID-1A

4A-5A4A-5A

8A-9A8A-9A

NOON-1PNOON-1P

4P-5P4P-5P

8P-9P8P-9P

1A-2A1A-2A

5A-6A5A-6A

9A-10A9A-10A

1P-2P1P-2P

5P-6P5P-6P

9P-10P9P-10P

2A-3A2A-3A

6A-7A6A-7A

10A-11A10A-11A

2P-3P2P-3P

6P-7P6P-7P

10P-11P10P-11P

3A-4A3A-4A

7A-8A7A-8A

11A-NOON11A-NOON

3P-4P3P-4P

7P-8P7P-8P

11P-MID11P-MID

What It Looks Like: Weeks 13What It Looks Like: Weeks 13MONMON TUETUE WEDWED THURTHUR FRIFRI SATSAT SUNSUN

MID-1AMID-1A

4A-5A4A-5A

8A-9A8A-9A

NOON-1PNOON-1P

4P-5P4P-5P

8P-9P8P-9P

1A-2A1A-2A

5A-6A5A-6A

9A-10A9A-10A

1P-2P1P-2P

5P-6P5P-6P

9P-10P9P-10P

2A-3A2A-3A

6A-7A6A-7A

10A-11A10A-11A

2P-3P2P-3P

6P-7P6P-7P

10P-11P10P-11P

3A-4A3A-4A

7A-8A7A-8A

11A-NOON11A-NOON

3P-4P3P-4P

7P-8P7P-8P

11P-MID11P-MID

The 13 Week Round includes the following # spots per daypart:Mon- Fri Sat Sun

Mid- 6a 69 6 36a- 10a 43 6 310a-3p 53 6 33p-7p 43 9 37p-Mid 50 9 6

24 spots a week, 312 spots total

To price a 13 week ROUND UP () do the following:

a) Multiply the number of commercials used by your correct day/daypart rate.

b) Add it all together ‑ that's the total price for your ROUND-UP. c) Divide the total cost by 13 (the number of weeks in the flight) and

present the schedule on an “investment per week basis.” d) Get the client to sign off on it ‑ this schedule won't work unless it runs

the full 13 weeks and because of this there are no cancellations allowed in a "ROUND-UP."

Presented By Mark Levy VP Of Educational Services Radio Advertising Bureau 972-753-6756

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