Presented by Joel Thomas, Bryon Zandt, Sindhura Citineni

Facts• 1.2 billion people in the world living with less

than a dollar a day

• College students want to help

The Need:A student movement which makes a tangible

contribution to the reduction of poverty.

The Need

Nourish International provides a

PLACE

Where college students gather to think

critically about how to alleviate poverty.

Value Proposition

.

UNC

• Students have created such a place at UNC

Hunger LunchDevelopment Project

Value Chain

NI members

NGO’s Impoverished Community

Ventures

• Student driven AND student-led

• We do not ask for money

• We only invest in sustainable projects

Core Values

The Solution

Impoverished Communities

UNC Bol.

College Students

Barriers to Entry

• 501c3 application

• Money

Target Market: College StudentsWhy?• Potential, ambition, and talent• Time and interest towards social work• Students are consumers• Want to take matters into their own hands

Total Addressable Market:• 2,500 US colleges = 9.6 million students• Students spend $200 billion per year (2002)

Market Characteristics

Student Interest in NI

05

101520253035

Yes No, I'm notinterested

No, I do notunderstand w hat

NI does

No, I'm interestedin other service

activites notrelated to NI

No, I'm notinterested in

runningfundraisingventures

Level of Interest

Pe

rce

nta

ge

of

Re

sp

on

se

s

Series3

We’re Different from…Student Focus

Student-led Do not ask for $

Peace Corps

Habitat for Humanity

The College Corps

Dream Now

NI

Marketing Plan

• Colleges– Student Organizations– Professors– Mass Emails– Friends

• NGO’s– Online– Networking

Finances

• UNC Example• Hunger Lunch

Cost/plate Price/plate Profit/plate

$0.92 $3.00 $2.08

Finances contd.

• Average of 300 plates/lunch

• 15 lunches per year

• $9,360

Let’s Make it Happen

• Management– 2 full time employees: $40,000– Seed Money: $400/chapter

• Implementation– Start new chapters!

Social Return on Investment

Academic Year

# of development projects being funded

Amount of funding for development projects

Cumulative # of impoverished people being served

Number of NI student leaders formed

Number of customers provided tangible ways to give

2003-2004 1 $8,000 150 10 1,000

2004-2005 1 $8,000 270 30 2,000

2005-2006 1 $14,000 370 40 2,000

2006-2007 16 $89,137 2,120 480 32,000

2007-2008 43 $246,697 6,420 1,290 86,000

2008-2009 52 $402,837 11,620 1,560 104,000

2009-2010 61 $613,344 17,720 1,830 122,000

2010-2011 70 $814,889 24720 2,100 140,000

Green: Future projections based on our 3 year historyBlue: NI's past 3 year history at UNC-Chapel Hill

Tangibles:

Intangibles:

• Socially responsible leaders of the next generations

• Empowered impoverished communities

• Heightened awareness for non-profit led sustainable, long term development

Social Return on Investment

Chandni Kalaria

Matt Callahan

Vera Fabian

Naman Shah

Jim Cummings

Kevin Henderson

Sindhura Citineni

• Who’s next…..

Thank you very much for your time.

Please contact us at www.nourishinternational@gmail.com

Or call our director, Sindhura Citineni at (919)225-3636

Questions

Outside Investments

• Year 1: $4500– Startup Grants – Echoing Green

• Year 2: $93,000– $45000: grants– $2500: private donations

• Friends, Family– $2500: corporate sponsorships

• Time Warner Cable• REI• Verizon• Red Bull

Online Advertising

• $35 CPM (cost per thousand)

• 2000 viewers per new chapters

• 3000 viewers per mature chapters

Past UNC Profits Vs. Projected New Chapter Profits

$0

$5,000

$10,000

$15,000

$20,000

$25,000

1 2 3 4 5 6

Year

Pro

fits

UNC

NewChapterProfit

UNC Profit

y = 4824.2e0.3594x

R2 = 0.8981

$0

$5,000

$10,000

$15,000

$20,000

$25,000

0 1 2 3 4 5

Year

Pro

fit

Expon.

• Short Term Revenue Stream:– Startup Grants/Fellowship: $90,000

• Long Term Revenue Streams– University Chapters– Online Advertising– Corporate Sponsors– Alumni Membership dues– Student Membership dues– Donations

Financial Assumptions

Social Return on Investment

  Development Operations TOTAL

Save the Children $0.90 $0.10 $1.00

CARE $0.90 $0.10 $1.00

Foundation for Sustainable Development $1.00 $0.00 $1.00

Nourish International (2006-2007) $1.50 $1.00 $2.50

2007-2008 $1.46 $1.00 $2.46

2008-2009 $2.26 $1.00 $3.26

2009-2010 $2.98 $1.00 $3.98

2010-2011 $4.04 $1.00 $5.04

• EVERY DOLLAR is distributed in the following way:

• 12 new chapters/salesperson

• 60% success rate

• $400 seed funding per chapter

• $2400/salesperson for travel

Financial Assumptions

Volunteers

Leaders

Consumers and Investors

HL Diners

HEFH Players

Swing Dancers

Sponsors

Event Setup Writing

Publicity/ Sponsorship

Committee/ Branch Leadership

Social Entrepreneurs

Idea People

Concept Originators of HL, HEFH, Swing, etc.

Individuals may enter at any point in the process

NI Chapter Expansion Model