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Corporates

Presented by:

Gary Wolff (Brisbane)

Ted Kerr (Sydney)

E

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Where are we now with corporates?

2008 2009 (to date)Corporate’s own money Workplace giving Corporate’s own

moneyWorkplace giving

$1.23m $189k $813k $140k

Total: $1.419m Total: $953k

2G

Donations (8 >$25k, 24 >$5-25k, 50 < $5k)

In kind support: conference facilities, pro bono skills egtax, legal, social media, web strategy, donor segmentation/profiling, IT strategy

Significant unrealised potential 

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3E

What is corporate communityengagement?

• London benchmarking group:

“Long term involvement in community partnership toaddress a specific range of social issues chosen by theorganisation to support its long term corporate interests, to

enhance its reputation and to contribute effectively tocommunities where it can make a positive impact.”

• A typical CCE program comprises one or more of:

Philanthropy – corporate and employee donations

Volunteering

In-kind donations

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E4

The business case

• Licence to operate• Protect and enhance reputation and brand

• Employee attraction and retention

OIA needs to be able to take proposals to corporates thatwill present a compelling business case for them.

Identify corporates that offer a natural fit e.g. banks,

insurance companies, law firms, entrepreneurial start-ups,companies operating where OIA operates (but this is notexclusive list)

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Opportunities

• Corporate donations• Transactional giving

• Workplace giving

• In kind

“It’s all about relationships”

E5

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Workplace giving

• Employees pledge donations to chosen charity.Employer deducts pledged amount from their pretax pay and sends to charity. Employee obtainsimmediate tax deduction. Most attractive when

employer matches.• Australian Charities Fund facilitates these programs

• Corporates need to “buy in”

• Key is getting OIA onto an employer’s WPG

program. Usually this is employee driven. OIAneeds to identify champions within corporates whowill take up the cause.

6E

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Corporate engagement strategies

• In country alignment

• Specific projects – “ Water Hope ”

• Micro challenge

• Breakfast In a Box

• Walkathons• DRM support - Information Sessions

• Ambassador web site for collateral

• ‘Think creatively”!

7G

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Call to action!

Opportunities for Ambassadors

“It’s all about relationships”

1 Provide introductions (preferably to senior people) for promoting

CCE in favour of OIA in:o Your own organisationo Another organisation

1 Join the OIA Corporate Engagement Ambassador Team whichworks with the DRMs to pursue leads (the Ambassador whoprovides the introduction can decide how much involvement theywant after providing the introduction)

8G