Presented by Darden Copeland The Calvert Street Group Grassroots Vs. AstroTurf: The Importance of...
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Transcript of Presented by Darden Copeland The Calvert Street Group Grassroots Vs. AstroTurf: The Importance of...
![Page 1: Presented by Darden Copeland The Calvert Street Group Grassroots Vs. AstroTurf: The Importance of Field Work in Transit Campaigns.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649e915503460f94b96ca6/html5/thumbnails/1.jpg)
Presented by Darden Copeland
The Calvert Street Group
Grassroots Vs. AstroTurf: The Importance of Field Work in
Transit Campaigns
![Page 2: Presented by Darden Copeland The Calvert Street Group Grassroots Vs. AstroTurf: The Importance of Field Work in Transit Campaigns.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649e915503460f94b96ca6/html5/thumbnails/2.jpg)
“If you don't find politics, politics will find you.”
- Pericles
© Calvert Street Group, LLC 2013. All Rights Reserved
![Page 3: Presented by Darden Copeland The Calvert Street Group Grassroots Vs. AstroTurf: The Importance of Field Work in Transit Campaigns.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649e915503460f94b96ca6/html5/thumbnails/3.jpg)
© Calvert Street Group, LLC 2013. All Rights Reserved
![Page 4: Presented by Darden Copeland The Calvert Street Group Grassroots Vs. AstroTurf: The Importance of Field Work in Transit Campaigns.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649e915503460f94b96ca6/html5/thumbnails/4.jpg)
© Calvert Street Group, LLC 2013. All Rights Reserved
![Page 5: Presented by Darden Copeland The Calvert Street Group Grassroots Vs. AstroTurf: The Importance of Field Work in Transit Campaigns.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649e915503460f94b96ca6/html5/thumbnails/5.jpg)
© Calvert Street Group, LLC 2013. All Rights Reserved
![Page 6: Presented by Darden Copeland The Calvert Street Group Grassroots Vs. AstroTurf: The Importance of Field Work in Transit Campaigns.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649e915503460f94b96ca6/html5/thumbnails/6.jpg)
© Calvert Street Group, LLC 2013. All Rights Reserved
![Page 7: Presented by Darden Copeland The Calvert Street Group Grassroots Vs. AstroTurf: The Importance of Field Work in Transit Campaigns.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649e915503460f94b96ca6/html5/thumbnails/7.jpg)
“All politics is local.” - Tip O’Neill
© Calvert Street Group, LLC 2013. All Rights Reserved
![Page 8: Presented by Darden Copeland The Calvert Street Group Grassroots Vs. AstroTurf: The Importance of Field Work in Transit Campaigns.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649e915503460f94b96ca6/html5/thumbnails/8.jpg)
Key Themes
Grassroots = Local Politics “Field” is the bastard child of most campaigns
Consultants drive campaigns
© Calvert Street Group, LLC 2013. All Rights Reserved
![Page 9: Presented by Darden Copeland The Calvert Street Group Grassroots Vs. AstroTurf: The Importance of Field Work in Transit Campaigns.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649e915503460f94b96ca6/html5/thumbnails/9.jpg)
• Polling Voter ID calls• Static websites Interactive sites • Identify figureheads Identify volunteers• Identify businesses Build coalitions• Press releases Micro-targeted mail• Glossy direct mail Tear off cards• Social media Social media with a call to action• Voter file Build your own database• Automated phone calls Telephone town halls
Astroturf to Grassroots
© Calvert Street Group, LLC 2013. All Rights Reserved
![Page 10: Presented by Darden Copeland The Calvert Street Group Grassroots Vs. AstroTurf: The Importance of Field Work in Transit Campaigns.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649e915503460f94b96ca6/html5/thumbnails/10.jpg)
• Door-to-door canvassing• Online petitions and surveys• Precinct captains• Absentee ballot program• Citizen groups• by geography• by demographic
Additional Tools
© Calvert Street Group, LLC 2013. All Rights Reserved
![Page 11: Presented by Darden Copeland The Calvert Street Group Grassroots Vs. AstroTurf: The Importance of Field Work in Transit Campaigns.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649e915503460f94b96ca6/html5/thumbnails/11.jpg)
• Grassroots defines “local politics”Engage the citizenry, you can manage the outcome
• Field wins elections Develop a vote total and work backwards from Election Day
• A PR campaign is not a grassroots campaignBe weary of a plan that does not include true grassroots engagement
Conclusion
© Calvert Street Group, LLC 2013. All Rights Reserved
![Page 12: Presented by Darden Copeland The Calvert Street Group Grassroots Vs. AstroTurf: The Importance of Field Work in Transit Campaigns.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649e915503460f94b96ca6/html5/thumbnails/12.jpg)
Questions?
© Calvert Street Group, LLC 2013. All Rights Reserved
Darden CopelandCalvert Street Group
855-WIN-VOTE