Presented by: Colleen Malloy ARI Network Services Inc....SEO –Keywords + Meta Page Description...
Transcript of Presented by: Colleen Malloy ARI Network Services Inc....SEO –Keywords + Meta Page Description...
Presented by: Colleen Malloy
ARI Network Services Inc.
How would you grade your website?
Three Key
Reports
Four Important Factors
SEO Mobile Social Local
Directories
SEO – Key Terms
SEO Spider & Bot Inbound Links Outbound Links PageRank
SEO – Things to Keep in Mind
Not a one-and-done strategy Takes time to see ROI Avoid short-cuts SEO will change
SEO – Black Hat V. White Hat Strategies
SEO – Black Hat Strategies
Keyword Stuffing Unrelated Keywords Invisible Text Link Farms
Keyword Stuffing
Unrelated Keywords
Keywords
Content
Invisible Text
Invisible Text
Link Farms
SEO – White Hat Strategies
Unique Content Site Speed Inbound/Outbound links Social Links User Experience
Unique Content
Site Speed
42% of website visitors expect a site to load within 2 seconds.
Link Building
OutboundInbound
Social Links
User Experience
SEO – Keywords
SEO – Keywords + Content
TIP: Visitors should want to read your content!
SEO – Keywords + Content
TIP: Spellcheck and proofread your content!
SEO – Keywords + Meta
TIP: Titles should be less than 55 characters. Descriptions should be less than 160 characters.
SEO – Keywords + Meta
Page Description Example:
Visit us today for the largest inventory of Dutchmen RVs. Our expert team will find the best ride for your next adventure.
SEO + Mobile
Easy to Press Links Easy to Read Adjusts Layout to Device Quick Load Time Optimized Images
SEO + Mobile
Social Media – Personal vs. Business
Stay in Touch with Friends and Family
Get Personal
Sharing in Real-Time Post ASAP
Product/Service Recommendations Be Thought-Leaders
Staying Up-to-Date with Local/National News
Share Events, News, Updates
Kill Time/Be Entertained Go Off-Topic
Building an Social Reputation Empower Your Customers
Social Media Content Analysis
Converse
SharePromote 70 – Content that builds your brand20 – Content share from other sources10 – Content that is self-promotional
15-Minute Social Listening Plan
Check in on the pages you follow What worked for them,
What didn’t.
Visit 3 brand pages you carry See what they’re focusing on
and read the comments
Read and Respond to Reviews Thank good reviewers and turn negative reviews into a
good opportunity
Social Media CTAs
Local Directories
Claim Accounts Update Information Respond to Reviews
Quick Review
SEO Takes Time Wear a White Hat Mobile-Friendliness Urgent Social Media Impacts SEO Manage Local Directories
Questions?
Connect with ARI’s team of experts!
Dealer Websites - Digital Marketing Services – Lead Management – eCatalogs
www.arinet.com
Visit us on the tradeshow floor and don’t miss my next session:
“5 Myths About Search Engine Marketing” today at 2 p.m.