Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.
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Transcript of Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.
![Page 1: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/1.jpg)
Presented
by
Brad Jacobson
The Publisher on the Web
Exploiting the new online sales channels
![Page 2: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/2.jpg)
Overview
1. Why an Online Commercial Web Site
2. Construction Options
3. Use Case
4. Web Enablement Product
5. Professional Services
![Page 3: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/3.jpg)
What can a web site do for my business?
• Exploitation of New Sales Channels• Direct Access to Products using Online content • Quick to Market E-Books• Subscriptions• Mixed media products
![Page 4: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/4.jpg)
www.ibs.net5
www.ibs.net 5
![Page 5: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/5.jpg)
What can a web site do for my business?
• Exploitation of New Sales Channels• Direct Access to Products using Online content • Quick to Market E-Books• Subscribed Series• Mixed media products• Rapid Delivery of Changing Content• Never Out of Print
• Direct Sales to the Consumer
![Page 6: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/6.jpg)
www.ibs.net7
www.ibs.net 7
![Page 7: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/7.jpg)
What can a web site do for my business?
• Exploitation of New Sales Channels• Direct Access to Products using Online content • Quick to Market E-Books• Subscribed Series• Mixed media products• Rapid Delivery of Changing Content• Never Out of Print
• Direct Sales to the Consumer• Self Service Portal
• Delivery Status• Account Settlement• Sales and Subscription Management• Account Maintenance
• Remote Access
![Page 8: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/8.jpg)
What business can I conduct right now?
• Physical Book Sales• E-Book Sales• POD• Online ONLY Content
• Sale• Subscription • Time Based
• Email Campaigns• Delivery of Information
• Consumers• Trading Partners• Authors
• Reduce Customer Service Costs
![Page 9: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/9.jpg)
Construction Options
• Building It• Build it yourself
• Design control• Technically complex• Manage internal resources
• Don’t build it yourself
![Page 10: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/10.jpg)
www.ibs.net12
www.ibs.net 12
![Page 11: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/11.jpg)
Construction Options
• Building It• Build it yourself
• Design control• Technically complex• Manage internal resources
• Don’t build it yourself• Hosting It
• Host it yourself• Infrastructure• Security
• Don’t host it yourself• 3rd Party Aggregator• Can Use Your Existing Website
![Page 12: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/12.jpg)
Web Site Use Cases• Anonymous User creates an account• Registered User logs into the System• Registered User tries to login but has forgotten their password• Registered User logs out of their account• Registered User updates their details• Registered User updates their personal and billing address• Registered User updates their delivery address• Registered User adds a new delivery address• Registered User changes their password• User views product details• User adds a product to the shopping cart• User removes a product from the shopping cart• User views their shopping cart
Etc...
![Page 13: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/13.jpg)
Web Enablement
• Online Access to Bookmaster• Fully Integrated with Bookmaster• Operate in Real Time to Bookmaster• Utilize Business Rules from Bookmaster• Importation of Agent Sales into Bookmaster• Distribution Process Controlled by Bookmaster• Web Site Development Independent of Bookmaster Development • Web Site Controls the User Experience
![Page 14: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/14.jpg)
Web Enablement - Sales
• Bookmaster Access via Web Browser• Product Meta Data• Shopping Cart Management• Payment Management• On Demand Order Delivery Status
![Page 15: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/15.jpg)
Web Enablement - Subscriptions
• Facilitates the Full Sales Process• Access Rights Control• Mixed Media Support• Three Levels of Control:
• Administrator• Buyer• Consumer
• Payment Management• Content Assignment
![Page 16: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/16.jpg)
Web Enablement - Distribution
• Distribution Process Controlled by Bookmaster• Integrate with POD (3rd Party or In-House)
• Integrate Digital Distribution (3rd Party or In-House)
• Payment Processing by Delivery Status• Content Access Controls
• Access Keys• IP Address• User ID & Password• Delivery Retry Management
![Page 17: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/17.jpg)
IBS Professional Services
• Use Case Scenario Development• Web Development Consultation• System Operational Implementation• End to End Web Site:
• Design• Build• Implementation
![Page 18: Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels.](https://reader037.fdocuments.us/reader037/viewer/2022110116/5516906f550346a25b8b4eb1/html5/thumbnails/18.jpg)
Thank You