Presented by: Anne Zybowski, Vice President, Retail Insights Nicole Santosuosso, Junior Analyst...

Presented by:

Anne Zybowski, Vice President, Retail InsightsNicole Santosuosso, Junior Analyst

November 2014

Annual Shopper Review:Amazon

© Copyright 2014 Kantar Retail

Copyright © 2014 Kantar Retail. All Rights Reserved.

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Disclaimers

The analyses and conclusions presented in this seminar represent the opinions of Kantar Retail. The views expressed do not necessarily reflect the views of the management of the retailer(s) under discussion.

This seminar is not endorsed or otherwise supported by the management of any of the companies covered during the course of the workshop or within the following slides.


Amazon 2014 Shopper Review

• Amazon’s shopper base continues to accelerate amidst a competitive landscape where other retailers are facing flat to declining penetration. With its growing assortment and content ecosystem, Amazon continues to drive growth by capturing new shoppers—and converting more shoppers into loyal shoppers. As such, Amazon is driving its overall shopper base AND shopper frequency. The retailer leads as the most frequently shopped retailer across top online competitors; it is approaching Walmart’s level of overall retailer penetration.

• Amazon’s core shopper base is predominantly families. Amazon shoppers tend to be higher-income households with children younger than 12 years old. Leading shopping frequency are Gen X and Gen Y, indicative of the retailer’s continued efforts to engage with these younger shoppers through its various life stage programs such as Amazon Mom, Amazon Student, and Subscribe & Save.

• From an economic standpoint, Amazon shoppers tend to be more positive about their overall financial health. Amazon shoppers are “smart” shoppers who enjoy feeling like they got a “good deal,” and prioritize the “functional” aspects of the shopping trip such as having a stress-free experience and access to high-quality products and information.

Executive Summary

Source: Kantar Retail analysis 3


Amazon 2014 Shopper Review

• Competition beware: the extensive growth of Amazon’s shopper base has contributed to its acceleration as one of the most cross-shopped retailers, particularly among department store, mass, and specialty retailer shoppers. As Amazon enhances its offer in “new” categories such as beauty, apparel, and consumables, more retailers will be at risk.

• Amazon has continued to grow its brand reputation as a trusted and reliable source of not just products, but also of information. This is especially true during the holidays, as shoppers frequently look to Amazon for gift ideas, product reviews, and to compare prices. Amazon's efforts were especially evident last holiday season, as the retailer topped Walmart as the number one destination for holiday shopping.

• Crucial to Amazon’s overall shopper value proposition are its membership and lifestyle programs, most notably Amazon Prime. Prime penetration has continued to accelerate at a rapid speed, and has caused significant impact to overall shopping behaviors. While the program began as free two-day shipping to remove barriers to purchase and accelerate topline growth, digital content and the evolving ecosystem moves a Prime membership beyond a transactional relationship to drive “share of life” with Amazon’s most loyal shoppers.

Executive Summary

Source: Kantar Retail analysis 4


Agenda

5


Data Source: About the ShopperScape® Survey

6

• 4,000 primary household shoppers per month

• Representative sample of ~50,000 unique primary household U.S. shoppers annually; 80:20 female:male ratio

• Fielded online the third week of every month

• Survey fielded through LSR access panel

• Monthly and quarterly tracking questions on retailers and venues shopped, products purchased, where spend the most, near-term spending outlook, and household financial health

• New questions each month on timely, topical, and seasonal issues (including key holiday periods) affecting shopping behavior

• 200+ retailers across all sectors of retail – a complete picture

• 81+ category groups (e.g., candy/gum, non-carbonated beverages; not specific categories)

• 7 major departments (e.g., food/groceries)

Who & When?

How?

What?

Coverage


Shopper Penetration

7


Shopper Penetration and Profile

8Source: Kantar Retail analysis

Amazon’s shopper base continues to accelerate. Not only is Amazon gaining new shoppers, but shopping frequency is accelerating as well. As of August 2014, 59% of all Amazon shoppers report shopping the retailer on a regular basis, at least once a month.

•Amazon’s shoppers are families. Amazon shoppers largely comprise higher-income households with children younger than 12. From a generational perspective, Amazon shopping is driven by Gen X and Gen Y; in particular, Gen Y leads overall in shopping frequency and has grown in share of shoppers over the past five years. This is indicative of the retailer’s continued investment in the programs with strong life stage appeals such as Subscribe & Save, Amazon Mom, and Amazon Student.

•Subscribe & Save has particular appeal to the down-market shopper.

•Amazon leads in shopping frequency. Amazon leads as the most frequently shopped retailer across Amazon-owned sites and select online competitors including Walmart.com, Target.com, and eBay. Amazon’s weekly shoppers are more than double that of Walmart.com, and triple Target.com.


Amazon Shoppers Are Increasingly FamiliesFemale, Gen X/Y; Higher-income HHs w/ kids younger than 12 … but don’t count out the down-market shopper appeals

Source: Kantar Retail ShopperScape®, December 2013 9

Note: Shading indicates significantly greater percentage, compared with all shoppers; border indicates significantly lower percentage (95% confidence level).

GEN Y/XGEN Y/X

UP MARKETUP MARKET

HISPANICHISPANIC

HHS W/KIDSHHS W/KIDS

Amazon Shoppers are more likely to

be …

SNS appeal to down market shopper


Amazon Growth in New Shoppers ContinuesAs shopper bases contract at competitors, Amazon approaches Walmart-level penetration

Source: Kantar Retail ShopperScape®, August 2007–August 2014 10

* Inclusive of visits to stores/websites and use of catalogs

Past 4-Week Shoppers, by Retailers*(among all primary household shoppers)

Past 4-Week Shoppers, by Retailers*(among all primary household shoppers)


Not Just New … More “Loyal” ShoppersTrial (especially holiday) leads to habit, habit to loyalty

Source: Kantar Retail ShopperScape®, December 2007–August 2014 11

December = Highest traffic month, but convert to monthly

34.1%

42.7%

34.1%

44.6%

36.0%

46.8%

45.5%

42.7%

52.6%

45.4%

54.8%

57.1%

50.5%

56.5%

61.2%

Dec-07

Feb-08

Apr-08

Jun-08

Aug-08

Oct-08

Dec-08

Feb-09

Apr-09

Jun-09

Aug-09

Oct-09

Dec-09

Feb-10

Apr-10

Jun-10

Aug-10

Oct-10

Dec-10

Feb-11

Apr-11

Jun-11

Aug-11

Oct-11

Dec-11

Feb-12

Apr-12

Jun-12

Aug-12

Oct-12

Dec-12

Feb-13

Apr-13

Jun-13

Aug-13

Oct-13

Dec-13

Feb-14

Apr-14

Jun-14

Aug-14

50.1%

Amazon's "Loyalty" Index(% of Past 4 Week Shoppers that Are Monthly Shoppers)

Amazon's "Loyalty" Index(% of Past 4 Week Shoppers that Are Monthly Shoppers)


Amazon Winning Younger Shoppers

12

Disproportionately draws youngers shoppers, and they shop (a lot) more often, with 28% of Gen Y shopping weekly

Amazon Monthly Shoppers

All Amazon Shoppers

Source: Kantar Retail ShopperScape®, January–December 2009 and 2013 (left) and July 2014 (right)

76%

85% 82%

73%

59%

Total Shopping Incidence

Amazon Shopping Frequency, by Generation

Amazon Shopping Frequency, by GenerationShopper Profile, by GenerationShopper Profile, by Generation


Amazon Leads as Most Frequently ShoppedNearly 20% of Amazon shoppers are weekly

Source: Kantar Retail ShopperScape®, July 2014 13

76%


52%

45%

40%

19%

6%

*Any of diapers.com, soap.com, casa.com, or yoyo.com

Shopping Frequency: Amazon, Amazon-Owned Sites, and Select Online Competitors

Shopping Frequency: Amazon, Amazon-Owned Sites, and Select Online Competitors


Gen X & Y Driving Shopper Base GrowthGen X approaching Gen Y in terms of weekly shopping; Boomers now less likely to shop weekly, but still shopping at same incidence

Source: Kantar Retail ShopperScape®, July 2013 and July 2014 14

BOOMERS SENIORSALL SHOPPERS GEN XGEN Y

76% 76% 81%85%

80% 82%74% 74%

68%59%

Amazon Shopping Frequency, by Generation: 2014 vs. 2013Amazon Shopping Frequency, by Generation: 2014 vs. 2013



Shopper Motivations

15


Spending behaviors of Amazon “smart” shoppers continue to evolve as they look for a “good deal.” Overall, Amazon shoppers prioritize the “functional” aspects of shopping and having a stress-free shopping experience.

•Amazon shoppers feel good about financial health. From job security to credit card debt, Amazon shoppers feel more confident about their financial well being and overall ability to spend. This is a clear opportunity for Amazon as its shoppers are more likely to plan on spend more vs. last year. This coincides with the Amazon shopper’s mentality of “getting a good deal,” which they prioritize over spending as little money as possible.

•Amazon shoppers are motivated by “smart” shopping. Amazon shoppers value “smart” shopping, such as purchasing high-quality products and getting information about new products and brands. Amazon shoppers also enjoy the functional aspects of the trip, such as saving time by getting all their shopping done as quickly as possible, and getting everything they need in one place.

Shopper Motivations



More Positive About Financial HealthDriven by strong up-market shopper base

Source: Kantar Retail ShopperScape®, January–June 2014 17

Household Financial Health vs. Same Time Last Year: Amazon Shoppers vs. All Shoppers, January–June 2014Household Financial Health vs. Same Time Last Year: Amazon Shoppers vs. All Shoppers, January–June 2014

Note: Shading indicates significant difference between columns (90% confidence level).


Stronger Spending Sentiment

18

Opportunity for Amazon to capture bigger share of wallet

Note: arrows indicate significant difference from all shoppers (95% confidence level)

Source: Kantar Retail ShopperScape®, January–June 2014

Near-Term Spending Plans: Percent Planning to Spend More/About the Same vs. Same Time Last Year

(three-month moving average)

Near-Term Spending Plans: Percent Planning to Spend More/About the Same vs. Same Time Last Year

(three-month moving average)

Near-Term Spending Plans vs. Same Time Last Year, January–June 2014(three-month moving average)

Near-Term Spending Plans vs. Same Time Last Year, January–June 2014(three-month moving average)


Amazon Shoppers Are “Smart” ShoppersPrioritize getting a “good deal” over minimizing spending….Also, purchasing high quality products, having stress-free shopping experience

Source: Kantar Retail ShopperScape®, January- September 2014 19

64%

68%

55%

38%

11%

45%

49%

27%

15%

19%

10%

66%

62%

56%

45%

13%

40%

44%

29%

19%

17%

11%

Feeling like I got a "good deal"

Spending as little money as possible

Having as stress-free a shopping experience aspossible

Purchasing high-quality products

Having access to information about products orbrands

Completing my shopping as quickly as possible

Doing all or most of my shopping in one place

Having fun/enjoying myself

Discovering new products or brands

Interacting with helpful, friendly employees

Supporting retailers/brands that reflect my values

All ShoppersAmazon Shoppers

Note: Box indicates Amazon shoppers as significantly higher than all shoppers; Arrow indicates significantly lower(95% confidence level)

What’s Important When Shopping?(Percent of shoppers ranking factor as one of top four most-important factors while shopping)



62%

70%

57%

44%

37%

40%

11%

32%

18%

19%

11%

70%

65%

55%

36%

43%

51%

10%

28%

18%

16%

8%

62%

66%

56%

45%

40%

44%

13%

29%

17%

19%

11%

Spending as little money as possible

Feeling like I got a "good deal"

Having as stress-free a shopping experience aspossible

Purchasing high-quality products

Completing my shopping as quickly as possible

Doing all or most of my shopping in one place

Having access to information about products orbrands

Having fun/enjoying myself

Interacting with helpful, friendly employees

Discovering new products or brands

Supporting retailers/brands that reflect my values

Target

Walmart

Amazon

Tale of 3 Shoppers: AMZ = The “Smart” ShopperWMT = minimize spend; TGT = feel good about the deal

Source: Kantar Retail ShopperScape®, January- September 2014 20

WMT

WMT

TGT

TGT

AMZ

WMT



AMZ


Amazon Shoppers Place Premium on Functional Aspects of Shopping; Emotion also Over-Indexes

Shopper Type

Top Priority When ShoppingAll

Shoppers

Monthly Amazon

Shoppers

Value/Money

• Feeling like I got a “good deal”• Spending as little as possible

48% 45%

Function/Experience

• Having stress-free experience• Purchasing high-quality products• Having access to info about products/brands

22% 26%

Time• Completing shopping as quickly as possible• Doing all/most shopping in one place

20% 18%

Emotion

• Having fun/enjoying myself• Supporting retailers/brands that reflect my

values• Interacting with helpful, friendly employees• Discovering new products/brands

10% 11%

Source: Kantar Retail ShopperScape®,,, January–September 2014 21

Note: Shading indicate significant difference between columns (95% confidence level)

“Shopper DNA”: What Matters Most to Amazon Shoppers “Shopper DNA”: What Matters Most to Amazon Shoppers


Shopper Behaviors

22


As Amazon continues to grow, its disruption to the retail landscape is intensifying. Cross-shopping at Amazon is accelerating across all channels, including mass, club, drug, category specialists, department stores, value discounters, and supermarkets.

•Cross-shopping at Amazon is accelerating. Amazon cross-shopping is growing at a rapid pace. Walmart and Target each share more than half their shopper base with Amazon, with several other retailers also vulnerable. As Amazon adds to its “everything store” and vast selection, category specialists are most at risk. As Amazon continues to build out their “newer” categories like grocery, apparel, and consumables, cross-shopping will continue to accelerate in those channels.

•Amazon captures CE spending. As a leader in general merchandise, Amazon continues to capture more spending from its shoppers in consumer electronics and media categories. In 2013, 27% of shoppers started their search for their last CE purchase at Amazon. Gen Y in particular is especially reliant on Amazon for CE, with 48% of Gen Y shoppers shopping using Amazon as a CE destination.

•Apparel retailers are vulnerable to Amazon. Amazon now has the second-largest regular apparel shopper base. Only Kohl’s has a larger total shopper base, but Amazon’s monthly shopper exceeds Kohl’s and tops all other retailers. Many fashion retailers are vulnerable to Amazon as they share a significant proportion of their shoppers with Amazon.

Shopper Behaviors



Cross-Shopping at Amazon Is Accelerating

24Source: Kantar Retail ShopperScape®, January –December 2007, 2012, and 2013

All shoppers more likely to be shopping

Stealing shoppers from all types of competition, with highest amongst specialty players and department stores

MassClubDrug

Cat. SpecialistsDept. Stores

SupermarketsValue

MassClubDrug

Cat. SpecialistsDept. Stores

SupermarketsValue


Amazon Most Likely to Capture Spending from Its Shoppers in Media and CE Categories

25Source: Kantar Retail ShopperScape®,,, July 2013–June 2014

“Capture Rate”: Percent of Amazon Shoppers Who Report Spending the Most on Category at Amazon

“Capture Rate”: Percent of Amazon Shoppers Who Report Spending the Most on Category at Amazon


Top 6 “Everyday” Purchases on Amazon(during past 6 months, among All vs. Prime shoppers)

Top 6 “Everyday” Purchases on Amazon(during past 6 months, among All vs. Prime shoppers)

Top 5 Gift Purchases on Amazon(among all holiday gift shoppers who shopped

Amazon.com)

Top 5 Gift Purchases on Amazon(among all holiday gift shoppers who shopped

Amazon.com)

Amazon Driving Conversion to New Categories

Source: Kantar Retail ShopperScape®, December 2013 and July 2014; Company website

Top shopped categories at Amazon

26

1 2 3 4 5


Amazon Attracting Shoppers in Core Gen Merch Categories: CE and Apparel

27

All Shoppers

Gen Y Shoppers

All Shoppers

Gen Y Shoppers

48%58%

54%

65%

Source: Kantar Retail ShopperScape®,,, January 2014 (left) and March 2014 (right)

Percent of Shoppers Who Started Search

for Last CE Purchase at Amazon:

2013: 27%2014: 32%

Have Shopped Amazon in Past Year for Consumer Electronics

Have Shopped Amazon in Past Year for Consumer Electronics

Shop Amazon at Least Once a Year for Apparel

Shop Amazon at Least Once a Year for Apparel


Fashion Retailers Vulnerable to AmazonAmazon’s total apparel shopper base lags that of Kohl’s or JCPenney, but the retailer draws more apparel shoppers on a monthly basis. Many fashion retailers share a significant portion of their shoppers with Amazon.

Source: Kantar Retail ShopperScape®,, March 2014 28

Note: Blue bars indicate significantly higher difference than all shoppers (95% CL)


62%

67%

64%

53%

44%

46%

40%

29%

22%

Shopping Frequency at Retailer for Clothes, Shoes, or Accessories

Shopping Frequency at Retailer for Clothes, Shoes, or Accessories

Retailer’s Monthly Shoppers Who Shop at Amazon Once a Month or More for Clothes, Shoes, or

Accessories

Retailer’s Monthly Shoppers Who Shop at Amazon Once a Month or More for Clothes, Shoes, or

Accessories


Brand Position

29


Brand Position: Amazon Is Key Trusted Source


As the world’s most “customer-centric” retailer, Amazon’s mission is focused on innovating on behalf of the shopper. As its platform has evolved, Amazon has built a reputation as not just a purchase-destination, but as a trusted source of information for shoppers. From a search perspective at holiday, Amazon is a key resource for shoppers looking for product reviews, gift ideas, and price comparisons.

•Amazon is a trusted brand and shopping destination. Amazon has established its brand with shoppers based on its vast assortment and product information. As a leader in search, Amazon has become a destination for not just purchasing, but pre-purchase research, from product reviews to gift ideas. In fact, during the 2013 holiday season 46% of shoppers compared prices on Amazon, while 34% read product reviews. Boomers especially leveraged Amazon’s wish lists as part of their 2013 holiday shopping.

•Amazon Prime drives overall shopping behavior. Amazon Prime has been a key driver of Amazon’s overall value proposition with its promise of free two-day delivery on more than 30 million eligible items. As of December 2013, nearly one in five households, or 21.5 million shoppers, were members of Prime (or one in four households among Gen X and Y)—indicative of the program’s growing importance to driving loyalty with the Amazon shopper that encompasses the overall ecosystem, and goes well beyond transactions.


What Resonates With Connected Shopper?Amazon Prime is best-in-class: expanding into lives > retail

Source: Kantar Retail analysis, Company website 31

+

Paid membership loyalty program grounded in “all-you-can-ship”


At the Core Is the Prime Member RelationshipResonating across generations; ~One in Five U.S. Households

Source: Kantar Retail ShopperScape®, December 2011, 2012, 2013 32

Membership

Note: arrows indicate significant difference vs. all shoppers (90% confidence level)

Dec 2013

24%

24%

17%

10%

19%

Dec 2011 Dec 2012

Gen Y 17% 17%

Gen X 14% 18%

Boomers 7% 13%

Seniors 5% 7%

All 10% 14%

Penetration of Amazon Prime Membership(among all U.S, primary household shoppers)

Penetration of Amazon Prime Membership(among all U.S, primary household shoppers)

Estimated members:

21.5M


Membership Changes BehaviorDriving engagement & conversion

Source: Kantar Retail ShopperScape®, July 2014 33

All Primary HH Shoppers

9.6% 56% 5.7%

Monthly Amazon Shoppers 16.3% 55% 9.6%

Amazon Prime Shoppers

15.8% 60% 9.9%

1.7x1.7x

AVERAGE RATE ACROSS ALL CATEGORIES


Top Retailers Shopped for Holiday GiftsTop Retailers Shopped for Holiday Gifts

Amazon Became Top Holiday DestinationWhile most other retailer lose share of holiday shoppers

Source: Kantar Retail ShopperScape®, December 2011, December 2012 and December 2013 34

Note; Arrows indicate significant decline vs. holiday 2012 (95% confidence level)


Amazon: Established Role in Holiday Routines

35

More than a purchase destination

Source: Kantar Retail ShopperScape®, December 2012, December 2013

How Shoppers Used Amazon as Part of Holiday Shopping(top non-purchase uses)

How Shoppers Used Amazon as Part of Holiday Shopping(top non-purchase uses)

Note: Shading indicates significant difference vs. All Amazon Holiday Gift Shoppers (90% confidence level);

Holiday 2012

Holiday 2013

Compared prices 48% 46%

Searched for gift ideas 37% 37%

Read product reviews 38% 34%

RESEARCH products not purchased on Amazon.com

23% 22%

Purchased items from someone's Wish List 16% 16%

Viewed Lightning Deals/Deal of the Day 16% 14%


Prime Tenure Influences Holiday UseBroad Amazon usage ingrained into routines


Note: Shading indicates significant difference between columns (90% confidence level)

vs.


How Shoppers Used Amazon as Part of Holiday Shopping, by Generation Indexed to all ShoppersHow Shoppers Used Amazon as Part of Holiday Shopping, by Generation Indexed to all Shoppers

Gen X Most Actively Using Site Across BoardFrom “assurance” to deals; Boomers & Seniors leverage wish lists—key trial, entry into the ecosystem

37

100 Index = Average of all

shoppers

100 Index = Average of all

shoppers

Source: Kantar Retail ShopperScape®, December 2013


Trial & Purchase Experience Lends Itself to HabitParticularly in a 1-click environment


“Purchased items [on Amazon] from someone’s Wish List ”

% of Seniors

More purposeful shoppers

More purposeful shoppers

% of Boomers


Growth Platforms

39


Amazon Prime has helped to accelerate growth with its shoppers. This membership program has moved beyond removing a key barrier to online purchasing to becoming a much broader value-add program when combined with its content ecosystem. Variations on the program tailored to various life stages, Amazon Mom and Amazon Student, helps accelerate membership with core audiences and drive “share of life” with its members.

•Life stage programs drive loyalty. Amazon leverages its membership programs to cultivate a loyal shopper base. The Mom, Subscribe & Save, and Student programs are designed to provide relevant offers for shoppers in various life stages, and ultimately feed shoppers into the Prime program. These life stages are critical opportunities when shoppers are more open to establishing new shopping routines.

•Amazon Prime is the backbone of the Amazon value proposition. The remarkable growth of Prime to an estimated 20.5 million members is indicative of the growing importance of the program to the Amazon ecosystem. Prime is a key driver of cross-shopping on Amazon and significantly changes the shopping patterns of its members. In 2013, 30% of Prime members shopped retail stores less often and nearly half of all members check Amazon first before anywhere else. On a loyalty basis, content users tend to be the most loyal Prime shoppers. These shoppers are likely to renew for the exclusive digital content available with the program.

Growth Platforms: Amazon Prime at the Core



Memberships Are Customer Focus in Action

41Source: Company websites, Kantar Retail analysis

Amazon leverages its membership programs to cultivate a loyal shopper base. The Mom, Subscribe & Save, and Student programs are designed to feed shoppers into the Prime program.


Free Shipping Is Key Trigger …Evolves into entertainment/“share of life”—connected places


*Among Prime members who plan to renew, % who say factor is “very important” in their decision to renew

Reason for Signing Up for Amazon Prime vs. Renewing Prime Membership(among all primary household shoppers)


“Content Members” Likely to Be Most LoyalShoppers who join to get life stage–based discounts appear to have narrower view of Amazon benefits


Likelihood to Renew, by Primary Reason for JoiningLikelihood to Renew, by Primary Reason for Joining


Membership Mentality Changes Shopping PatternsAmazon-first mentality … turns trial into habit


of Prime members report NO changes in shopping patterns

Only

How Prime Membership Changes Shopping Patterns(among all Prime Members)


Significant Changes to Shopping RoutinesLongest Prime members make most wholesale changes


The “Tenure Effect”: How Shopping Has Changed as Result of Being Prime MemberThe “Tenure Effect”: How Shopping Has Changed as Result of Being Prime Member

From the beginning: Amazon is top of shopping list and visits to other stores takes a hit … then effect is magnified

with tenure

3 or more years


Prime Effect: Retailers Most Likely to Be ImpactedAs Amazon ecosystem drains share of life and wallet


Amazon Membership Incidence by Monthly Retailer Shoppers


What Retailers Affected? In Shoppers’ Own Words

Source: Kantar Retail analysis and ShopperScape®, December 2013 47

Note: Size of text represents relative frequency of mention in response to open-ended question above

What retail stores or online shopping sites have you stopped shopping or shop less since you’ve had an Amazon Prime membership?

One in five Prime shoppers who have reduced shopping at

other retailers cite Walmart as a retailer

they are shopping less often because of Prime


True Loyalty Beyond the Shopping Experience Changes Frame of Reference for the Competition

Source: Kantar Retail analysis and ShopperScape®, December 2013 48

I have spent considerably less at Walmart, because sometimes Amazon has the best price plus the free 2 day shipping with prime, makes it a better option.

I would say I go to Walmart less often now that I have Amazon Prime membership. It is just more convenient to shop at Amazon.com.

Target every few weeks instead of every week. Costco once a month instead of twice.


501 Boylston StreetSuite 6101Boston, MA02116

www.KantarRetailiq.com

501 Boylston StreetSuite 6101Boston, MA02116

www.KantarRetailiq.com

Anne Zybowski

Vice President, Retail Insights

[email protected]

T +1 617 912 2856

Nicole Santosuosso

Junior Analyst

[email protected]

T +1 617.912.2857

Presented by: Anne Zybowski, Vice President, Retail Insights Nicole Santosuosso, Junior Analyst...

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Transcript of Presented by: Anne Zybowski, Vice President, Retail Insights Nicole Santosuosso, Junior Analyst...