ILSOLE24ORE.COM

#24oreforinnovation

THE DNA OF THE GROUP

24ORE SYSTEM

The 24ORE Group is the leading Italian publishing group specializing in economics, finance and professional publications.Born around the newspaper, the Group is today a point of reference at European level for the Italian productive sector.Its products and services are fundamental tools for information and updating for entrepreneurs, managers and professionals.

24ORE System is the advertising agency of the 24ORE Group and a selected group of third-party publishers, both in the Italian and international markets. The quality and the authoritativeness of 24ORE System media portfolio, together with the ability to offer exclusive supports, projects and creativity are the strengths of an innovative and constantly evolving communication offer.

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FORMATI ADV

SOLE24ORE.COM

Innovation, technology, change, mobile first

Il Sole24Ore.com is the 24 ORE Group's digital access channel for content and economic and financial services designed to meet the needs of a variety of stakeholders: from the professional to the saver, from the

private to the company thanks to its exclusive publishing offer.

An entirely cross-device editorial system in line with the most important Italian and international market trends.

Il Sole 24 ORE website is designed from a mobile first perspective and represents a unique updating and deepening tool, thanks to the

coverage in real time of the news to which the authoritativeness of the content is added, available in all new forms of engagement and easily

shared on social platforms.

Furthermore, ever increasing vertical content and tools determine an increasingly rich editorial offer with a view to widening the target

audience but without, of course, neglecting the historical "core" target of the BUSINESS COMMUNITY and PROFESSIONALS.

FORMATI ADV

Full responsive and cross device

The Sole24ore.com is full responsive and declined in four viewports -smartphones, tablets, desktops and large desktops - to take full advantage

of the potential of increasingly mobile and cross device traffic.

It is direct, clear and recognizable, able to convey to users the value of a unique product in Italian digital economic and financial information.

The work of curation, deepening and fact checking of the main issues of economic policy, finance, savings, norms and foreign policy is the main

vocation of a site aimed at a new digital reader.

SOLE24ORE.COM

Joining the Trust Project is the result of a review process that hastouched many aspects of the editorial work: ethical reflections,changes in the way in which we present and organize news, graphicinterventions that go in the name of clarity and transparency andmore.

Il Sole 24 Ore has chosen to join the Trust Project - a project born atthe University of Santa Clara and wanted by a group of internationalpublishers - which aims to enhance the journalism that can betrusted in the digital ecosystem.

The common belief is that through the adoption of ethical rules andeditorial guidelines, the level of trust of users with respect to digitalinformation can be increased.

TRUST PROJECT

For all in-depth information on the subject, you can consult the article at this link:

https://www.ilsole24ore.com/art/newsguard-arriva-servizio-anti-fake-news-sole-24-ore-promosso-ACjVaUC

THE AUTHORITATIVENESSOF IL SOLE24ORE

By choosing our brand, users embrace the values of credibility, reliability and authoritativeness, as well as entering a context of reading and information in which they are positively involved. A long-established and award-winning newspaper which, by its very nature, guarantees total extraneousness from the world of fake news.

Recent and further confirmation also comes from Newsguard, an international site certification initiative active since 2018 and which covers about 70% of news sites in Italy. Newsguard promotes our site as a totally reliable header also thanks to the Trust Project and approves in relation to Sole24ore.com all the nine criteria used by the service, ranging from not publishing false news to managing responsibly between the difference between opinions and news.

Sources: Mapp April 2020 / *Audiweb Media View March 2020

PAGE VIEWS: 221.5 mio

VISITS: 67 mio

VISIT AVERAGE LENGTH : 06:47

* UNIQUE AUDIENCE: 25 mio

*ACTIVE REACH: 56.08%

VIEWS MEDIA: 29.4 mio

* DIGITAL UNIVERSE REACH: 42.03%

THE FEATURES

(traffic and audience features are expressed in thousand 000)

IL SOLE24ORE.COM IS LEADER IN

AUDIWEB MEDIA VIEWIN THE SUB CATEGORY

FINANCE NEWS & INFORMATION

Smartphone

DesktopPage Views on

total

35,0%

Source: Mapp April 2020

TRAFFIC DEVICE

TabletPage Views on

total

4,9%

Page Views on total

59,5%

221.5 Mln. Page Views Monthly

Sources: home data and Audiweb Media View

THE TARGET

By choosing our brand, users embrace the values of credibility, reliability and authoritativeness, as well as settling down in a context of reading and information in which they are positively involved. A well-known and award-winning magazine that guarantees, by its very nature, total strangeness from the world of "fake news".

A product that is aimed at its historical audience made up of professionals, entrepreneurs and managers without renouncing new vertical and specific targets stimulated and involved by a complete editorial offer not only "finance oriented".

The profile of Ilsole24ore.com users has always had a privileged position, characterized by high income concentrations, high instructions and recognized professional status. The audience is predominantly male - although with a not negligible presence of women - and is concentrated in the 25 to 54 age group.

THE AUDIWEB PROFILE

Source: Audiweb Media View March 2020

/ 54% men 124 C.I.

/ Degree 150 C.I.

/ 25-34 years 120 C.I./ 35-44 years 142 C.I./ 45-54 years 136 C.I.

/ Manager 125 C.I./ Professional 150 C.I./ Clerk 158 C.I./ Teacher 163 C.I.

/ from 3.251 to 3.850 > 135 C.I./ from 3.851 to 5.000 > 123 C.I./ superior to 5.000 > 125 C.I.

OVERVIEW

OCCUPATION

NET (€) MONHTLY INCOME

/ I prefer unique / exclusive products (limited edition) 131 C.I./ I prefer to buy premium products, the top ones 123 C.I./ If I like something I buy it without paying attention to the price 113 C.I./ High attention to advertising 120 C.I./ High attention to Internet advertising 125 C.I

CONSUMPTION ATTITUDES

/ I feel quite competent, in the financial field 141 C.I/ I follow the Stock market quotations 157 C.I./ I happen to buy and sell financial products online 173 C.I/ Others often ask me for opinions about financial products to subscribe to 139 C.I./ I am interested in advertising on financial services 107 C.I.

OVERVIEW

OTHER ATTITUDES/ I spend a lot on clothing and accessories 141 C.I.

/ I purchase only fashion items 135 C.I./ I take care that my car respects the environment 114 C.I./ I am interested in the qualities of cosmetics 139 C.I/ I happen to frequent restaurants with refined cuisine 141 I.C./ Possession of two or more second homes 159 C.I.

Survey: TSSP SNT 2019A (January 2018 – Diecember 2018), over 35 target processing with high and medium-high income.

FINANCIAL ATTITUDES

Other (marketing, communication, …) 148

Flotte aziendali 147

Logistics 138

Financial services 128

Raw materials and components 113

BUSINESS DECISION MAKERS

Source: Infosfera 2019 – Concentration indices– Base: consulmers 30days

157IT/TLC

ILSOLE24ORE.COM

136

IlSole24ore.com user are responsible for company purchases

1. The website sections2. The App

The editorial offer of sole24ore.com presents focus and insights both on issues of an economic, financial, and tributary nature that has always been the "core" of the 24Ore world, and vertical insights on variegated themes, treated and deepened according to exclusive and typical reading keys of the editorial staff.

The use of the contents of Il Sole 24 ORE is also possible on mobile, thanks to a full responsive site and an APP, which can be fully browsed by smartphones and tablets.

THE NEW MERCATI

ILSOLE24ORE.COM

100% FULL RESPONSIVE

* The advertising presence is also guaranteed within the area FINANZA

Mercati is one of the most visited sections of the site and allows users to stay up-to-date in real time on stock and bond markets,

also offering a selection of the most significant trends in progress.

A new structure of contents more in line with the users' research needs and indispensable for search engine indexing.

The new section Mercati with the new release is enriched with content thanks to a greater supply of data and the expansion of the

information perimeter with «other markets» and «other indices».

In addition, the advanced features of interactive graphics, such as the intersection of data and news, the selection of time interval,

the comparison with other indexes find space.

Finally, more correlated elements are provided with respect to the past in the detailed indexes, elaborated on users' browsing habits.

ECONOMIAILSOLE24ORE.COM

The Economia section is dedicated to the real economy and all sectors of activity, with particular regard to its protagonists:

- Business stories- Transformations and evolutions of the productive sectors- Innovation- Work and training

A story of numbers and conjunctures through which the new economic trends of Italy can be read and interpreted.

RISPARMIOILSOLE24ORE.COM

A real savings portal created to meet the needs of savers. An instrument for the public of Sole24Ore which is added to the usual weekly coverage of Plus24.

Different subsections and vertical in-depths analysis through which the contents are organized and presented; from investments - advice and in-depth information as well as all the news on pir, investments in art, individual savings accounts, bots, btp, cct, and on how investments for small savers work - to Mortgages and subsidized loans for young people, mortgages and personal loans, the convenience between a mortgage and a loan.

In addition, for example, the policy as an investment: which health policy to choose, the policy for children, the policy against occupational risks, how complementary or supplementary pension schemes work. A guide to authoritative, simple, rigorous and independent financial education to help make informed decisions in the field of personal and family finance, insurance and social security.

NORME & TRIBUTIILSOLE24ORE.COM

Norme e Tributi pone l’attenzione sull’evoluzione delle leggi italiane ed europee in tema di fisco, lavoro, giustizia, pubblica amministrazione e diritto dell’economia, senza tralasciare il condominio, la casa, la scuola e gli incentivi. Il tutto guardando alle nuove leggi ma anche alle circolari amministrative e alle sentenze.

Destinatari principali della sezione sono i professionisti ma non solo: gli approfondimenti di Norme e Tributi guardano anche a imprenditori, giuristi che lavorano per le imprese, funzionari della pubblica amministrazione e tutti coloro che per lavoro fanno i conti con l’interpretazione normativa.

IOS and Android technology for both tablets and smartphones.First App on the Italian market with unique access to all the contents of thesite and to browse in pdf of newspaper, inserts and magazines.

THE NEW APP BRAND NEW!

More than 60.000 Browser Unique monthly

The new realease dated 18 May 2020 had the objective of improvingwhat was the user experience, concentrating interventions on twoaspects:

1. Graphic: refresh of colors, fonts, spacing and organization of the elements on the page to optimize readability.

2. Functional: integration of new features for a richer and at the sametime leaner navigation, for example an improvement of pushnotifications.

THE NEW APP

320x50 o 320x100 (max 50Kb)

768x74 (max 50Kb)

1024x768 (max 100Kb)

768x1024 (max 100Kb)

320x460 o 320x480 (max 50Kb)

460x320 o 480x320 (max 50Kb)

Splash Page

BRAND NEW!

The ad is present only in the browsing space,with particular attention to the user's User Experience.

The following formats can be planned:

IL SOLE24ORE.COM (CORE TARGET SMARTPHONE SITE)

Source: Audiweb March 2020

25-34 years 116 C.I.35-44 years139 C.I45-54 years 138 C.I.

Professional 126 C.I. Manager 109 C.I.

From 3.251€ to 3.850€ 131 I.C.From 3.851 to 5.000€ 119 I.C. Superior to 5.000€ 121 I.C.

Degre 140 I.C.

NET (€) MONHTLY INCOME

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ADV FORMATS

COMMUNICATION OPPORTUNITIES

EASY PLANNING

Display and Video AdvProduction of original content thanks to our media factory, through which to tell

and represent the values of the brand in coherence with a high quality editorial

context.

Branded Content

Possibility to plan profiled DBs either through DEM 100% advertising, or through the sponsorship of daily editorial newsletters.

E-Mail Marketing

We meet the different planning requirements with respect to the required Kpi delivery, based

on logics, for exampleof geo and device targeting.

Geotarget and Cross-Device planning

A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode, all totally compliant with the industry guidelines.

DISPLAY ADV

Ilsole24ore.com

Example of DOMINATION TOP IN HOMEPAGE

Main available Adv formats:

Skin (only desktop)

Masthead 990x250 (only Desktop and tablet)

Leaderboard 728x90 (only Desktop and tablet)

Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)

Mpu Middle 300x250Mpu Bottom (only in Hp)

Masthead Mobile 320x100 (Only Smartphone)

Branded Content relaunch

*All the formats are cross-device, except where indicated

SIDE TO SIDE

> Sizes: 1920 x 250 (max 400) pixel.

The format is 100% responsive and therefore viewable on all devices. From smartphone it is possible to deliver it either in Mpu 300x250 version (if special additional material is supplied) or in "resize" version (in this case the yield is similar to a 320x100 banner and there is no need to supply an additional material).

Thanks to lazy loading, it guarantees excellent performance in terms of viewability.

The format can be planned both on the home page and within the sections.

PRE ROLL ADV

Ilsole24ore.com

During the scrolling of the page by the user, the Video player is repositioned in the lower right without preventing and damaging a correct user experience when consulting the contents.

"The anchor" is designed to guarantee and satisfy the main KPIs related to the Adv video, such as the viewability and the Ctr.

The format can be planned on the whole site in general rotation and in cross-device mode.

PRESTITIALIlsole24ore.com

PRESTITIAL DESKTOPcross device planning or single device

DESKTOPImage: jpg / gifSize: 980x630px

TABLETImage: jpg / gifSize: landscape: 980x630px;portrait: 630x980px

SMARTPHONEImage: jpg / gifSize: landscape: 480x320pxportrait: 320x480px

PRESTITIAL SMARTPHONE

E-MAIL MARKETINGIlsole24ore.com

DEM: Sent on Thursday to about 515,000 subscribers.

The newsletters can be sponsored through the Advertising box 540x135

NEWSLETTERS:

- DAILY 24 Sent every day to about 490,000 contacts (targeting is not available)

- LIFESTYLE Sent to approximately 470,000 contacts on Saturday

(targeting is not available)

SPONSORED CONTENT

CREATED FOR

SPONSORED BY

BRANDEDCONTENT Original content through which to narrate and represent the values of the brand in coherence with the editorial context within which they are hosted.

The content marketing proposed by24Ore System is the native evolution of an advertising offer that wants to respond with agility and effectiveness to the changes taking place in the market, thanks also to amplification strategies for the distribution of content on social platforms.

BRANDED CONTENT made in a predefined manner by the customer or with material supplied in full by the brand. It is not a journalistic product but a totally advertorial product and therefore it will be identified with the pre-established and pushed wording with agreed advertising formats. It is published in the most relevant editorial sub-section chosen by the editors. It is possible to insert a link to the customer's web page.

BRANDED CONTENT created internally by the publisher who creates the «commercial content» by mixing materials supplied by the client with editorial contributions. It is packaged according to the strict quality standards of the head, and always presents new features. Contributions are viewed by the Brand partner before publication. It is published in the most relevant editorial sub-section, chosen by the editorial staff itself. It is possible to insert a link to the customer's web page.

Product created by the publisher that deals with a particular topic of interest, common to the publisher and client, and that the editors have an interest to follow with full freedom of content development. Articles published according to this type comply with the rigorous editorial standards and are not viewed by the brand sponsor before publication. The customer is present with Adv monographic inside the pages, through the wording "Sponsored by" and with eventual created for / sponsored content publishable in the same dossier and relaunched by the editorial flow in HP of dossier.